Located 65km due west of Yongtai County, Fuzhou, it is connected with Dongyang Township in the east, Gaiyang Township in the west, Songkou Town in the south and Shanglian Township in Minqing County in the north, with a total area of 165 km2, including cultivated land 1.25 million mu, forest land 1.62 million mu and total fruit area of 23,000 mu. It is a key forest area and grain plum in the county. Administer 15 administrative villages with a total population of 24,200. The town has millions of tons of high-quality kaolin reserves.
Changqing people-Changqing town people
Changqing people run more than 2,800 supermarkets in Xiamen. In order to manage and coordinate the huge "Expeditionary Force", Changqing Town established the Mobile Party Branch of Changqing Town in Xiamen in 2000. On September 7th, Yongtai Xiamen Chamber of Commerce was established in Yongtai County. In addition to the chairman and secretary-general, Changqing people occupy two-thirds of the seats in other major leaders of the chamber of commerce as a town.
The shop names are all marked with the word "dragon", and they will never go to the city and earn more than 4,000 yuan a month.
In order to show the unique regional characteristics, Changqing people used Ye Mengping's "Luxinlong" store name, almost every store name has the word "Long", while supermarkets with the same family or close relationship still use the same name, even if they are financially independent, such as Luxinlong, Yongchang Long and Lubinlong. This feature makes the supermarket style of Changqing people distinct and clear at a glance.
The target market of Changqingren Supermarket is clear: foreigners.
Ye Mengping told this newspaper that Changqing people did not open supermarkets in the urban area in Xiamen, but all opened around the factories in the urban-rural fringe and the concentration of foreigners. Although these locals have low spending power, they have a high population density, a huge population per unit area and a large market. It is understood that there are more than 20,000 foreign employees in houpu village alone. Changqing people manage some daily necessities at affordable prices to meet the needs of these people. Business is naturally booming.
Secretary-General Wu told this newspaper that Xiamen has high housing prices and high rents. It is common for supermarkets to rent 89 thousand or even more than 20 thousand a month, but it is still much cheaper than urban areas. "High rent proves that the location is good, and high rent can make high income." In Wushuo, although the profit of the retail industry is only 15% to 20%, if the location is good and the flow of people is large, you can still make money by "quantity".
How big is the business area of these supermarkets? Wu introduced that the average business area of Changqing Supermarket in Xiamen is about 200 square meters, and there are not a few 500-600 square meters. There are also 20 supermarkets that exceed 1000 square meters, with the highest reaching more than 2,000 square meters. To open a supermarket with an area of 1 0,000 square meters in the urban-rural fringe and around the factory in Xiamen will cost about 1 0,000 yuan, and the average start-up capital for opening a supermarket in Changqing will be 200,000 yuan. Many Changqing people have more than one store, and each store has an average of 10 workers, with more than 200 employees at the most.
It is understood that in Xiamen, it is very rare for Changqing people to run supermarkets at a loss. Except for rent, labor, utilities, etc. The average annual net income of all stores is 50,000 yuan, which means that there are more than 4,000 yuan in income a month, which is far more than that.
The practice of Chairman Mao's theory of "countryside surrounding cities" has spread all over the country.
Wu told this newspaper that in Xiamen, if you don't count Wal-Mart, Trust-Mart, Xinhuadu and other large shopping malls and Minkelong, Changqing people occupy nearly 80% of other supermarkets, while the other 20% is mainly divided between Putian people and Anxi people. There is less malicious competition between them, and they all fight for price, service and quality within the normal range. Sometimes there are cheap sources, and they even provide information to each other.
With the gradual saturation of Xiamen market, in recent years, Changqing people gradually stopped their massive invasion of Xiamen and turned to other cities. In Fujian Province, Putian, Quanzhou, Zhangzhou, Longyan and other places have become the new highlands of Changqing people. The largest supermarket opened by Changqing people is in Longyan, reaching more than 5,000 square meters. Mr. Chen, a member of the Organizing Committee of Changqing Town, told the reporter that in Jinjiang, Quanzhou, the supermarkets of Changqing people have developed more than 160 in this prefecture-level city within one month. At the same time, their perspective has also expanded to Guangdong, Zhejiang, Jiangsu, Shandong, Qingdao in the north, Shantou in the south, across the five coastal provinces of China, with a rapid development momentum. With the development of the western region, the construction of the western region is also in full swing. Zhang, deputy mayor of Changqing Town, told reporters that several Changqing people who went to work in An, Shaanxi Province found that a large number of migrants gathered in the west, and they took An as a new offensive position. Now, Xi 'an has more than 200 supermarkets run by evergreen people. In front of them, it is the whole vast western region.
There are currently more than 200 in Chaozhou City and Shantou City, Guangdong Province!
According to Zhang, the deputy mayor, so far, only more than 6,000 households in Changqing Town have opened more than 3,800 supermarkets in other places, including more than 2,800 in Xiamen.
Since Ye Mengping opened the first supermarket in 1995, 10 years have passed. How far will Changqing people go on this road? When will supermarkets be replaced by other more promising industries? Ye Mengping, the originator of the mountain, said: "When we open a supermarket, we surround the city from the countryside just like Lao Mao's war. Now most of the younger generation still want to engage in this line, and there will be more and more supermarkets in Changqing, which will be distributed in more places in the country! "
Changqing town has no smell of Chinese New Year.
Now, the Changqing Town Government has opened a loan business for Changqing people and provided financial support for Changqing people to run supermarkets. After Changqing people developed, they did not forget to donate money to their hometown and build roads and bridges. Many village roads were built with voluntary donations from villagers. For themselves, many Changqing people will buy one or more houses in their city or Yongtai county, while some people still build houses in their hometown in the town. In the words of a villager who stayed in the village: "In our place, people who run supermarkets have more money!"
Of course, Changqing people are very hard. Retail itself is not profitable, but it has to do a lot of chores. Chinese New Year is their busiest time. In order to earn money for the New Year, Changqing people chose to stay in other places. Mr. Chen, a member of the organizing committee of Changqing Town, said that only when weddings and funerals are held in their hometown and graves are swept near the winter solstice will one or two people from each family come back. Therefore, during the Chinese New Year, Fuzhou and other places in Yongtai are decorated with lanterns, while Changqing Town just has a few more villagers who really have no money to open supermarkets and work in other places, and there is no breath of Chinese New Year.
Girls enter the supermarket after finishing junior high school.
The development of career needs talents, and Changqing also has many "reserve talents". According to Mr. Bao, a villager in Lianfeng Village, Changqing Town, most of the girls in the village now only go to junior high school. After graduating from junior high school, almost all of them go out to show supermarkets to their fellow villagers. But after one or two years, these children have learned experience and accumulated some money, and almost all of them will "stand on their own feet". Ye Mengping lamented: "Evergreen children are not easy to recruit, and they can't stay after recruiting, and they all have' ambitions'." It is this "ambition" that makes evergreen's supermarket career successful and makes evergreen's supermarkets blossom everywhere in other cities in China. "
In 2004, the total industrial output value was 7165438+300,000 yuan, and the total agricultural output value was 65438+346,900 yuan. Gross output value of township enterprises172.66 million yuan, foreign capital127.5 million dollars, domestic capital150,000 yuan, per capita net income of 33 19 yuan, and total fiscal revenue of 452,600 yuan. Inviting investment in Changqing Limei concentrated area, and building a new "Yujingfang" processing enterprise and "Longshun Garment Factory"; Use the forest resources of the cutting and breeding farm to attract foreign capital for resin processing. Nine hydropower development projects with a total installed capacity of more than 8,000 kilowatts in Shangjixi cascade basin are progressing smoothly, and some power stations have been put into operation. Gangtai Clothing Co., Ltd., located in Mayang industrial concentration area, has obtained the right of independent export operation. We will build Zhongpu Qiaoxing Primary School, Changqing Middle School Dormitory, canteen complex and central primary school complex, and complete the supporting construction of cement pavement hardening, "drinking water" project and tap water installation in administrative villages in some sections of Changfu Highway.