500 million Jin of melon fragrance, 65.438+0 billion yuan notes are happy to enter 10,000 households.
—— Deciphering the development road of early spring melon in Mudan District
Heze, China. The news is rich and colorful-early spring melons are especially sweet. At the turn of spring and summer, the Wanfu Office in Mudan District is full of melons. Walking on the lush field path, I felt not only the thick melon fragrance that penetrated into my heart, but also the joy and happiness of melon farmers.
Peony area has a history of 10 years of early spring melon planting. In recent years, the region has vigorously developed the small melon industry. At present, township offices such as Wanfu, Lvling, Wudian and Malinggang have developed 6.5438 million mu of melon planting, with a total output of over 500 million Jin. The products are exported to Beijing, Shanghai, Guangzhou and other places with the characteristics of thin skin, crisp quality and sweet taste. The annual output value is about 654.38 billion yuan, which drives the per capita income of growers to exceed 10,000 yuan. In early spring, small melons have become a new big industry to help farmers increase their income.
Technology orientation and management orientation.
Just after the Spring Festival, Yuan, the stationmaster of Wanfu Office Agricultural Technology Station, began to get busy. It is often the host who invites Xi's family and is busy all day. Why does he have such charm? Because he is proficient in seedling raising, planting and management of early spring melons, the melons planted under his guidance grow well, bear more melons, are big, mature early, taste good and sell better.
In Mudan District, there are not only many melon planting experts like Yuan, but also experts and professors from agriculture, science and technology departments are often active in the fields, teaching melon farmers planting techniques hand in hand. According to the different technical requirements of melon growing period, the township agricultural technology station has formulated a clear training plan, and often invites agricultural technology experts from cities and districts to give on-site guidance, so that the majority of melon farmers can become technically "sensible people". It is reported that all kinds of technical training courses and experience exchange meetings 150 times are held every year in the whole region, with more than 20,000 participants.
While providing technical guidance, the agricultural department in this area has introduced and screened more than 30 new melon varieties, and the cultivation of high-quality varieties such as Miyu 1 and Tianda has accounted for more than 50% of the total. In 2007, in the absence of special rootstock and grafting technology for thin-skinned melon in China, agricultural experts in Mudan District successfully studied the optimization of grafting rootstock and matching grafting technology for thin-skinned melon, which not only effectively solved the problem of melon wilt, but also increased production by more than 20% and increased income by about 2,000 yuan per mu. The wide application of formula fertilization and biological bacterial fertilizer has avoided the obstacle of fertilizer demand caused by continuous cropping of melon.
This year, while developing melon planting in greenhouse, Mudan District also focused on popularizing bio-straw reactor technology, which improved the ground temperature, air temperature and CO2 content in greenhouse, enhanced the disease resistance of melon seedlings, and provided a strong guarantee for early seedling transplanting and early market of melon. The melon planted by this technology went on the market about 7 days earlier than in previous years, and the opening price reached 16 yuan/kg.
Yuan said that he plans to build a melon boutique garden next year, introduce high-quality varieties, implement standardized management, and take the road of docking melon farmers with supermarkets to increase the value of melons by more than 40%.
Cooperation, Win-win and Development
In the melon shed of Pan Xishan, a large melon grower in Wanfu Office, he was really happy with the harvest of melons. He said happily, "since I joined the cooperative, I don't have to worry about selling melons anymore. Our members have developed together." He joined Wanfu Green Melon and Vegetable Association, which provided technical guidance and quality services in seed selection, seedling raising, cultivation, management and sales, which made the price of melons he planted more than 20% higher than the market. At present, the membership of the association has grown to more than 600 people.
In order to avoid the phenomenon of decentralized management and mutual bidding, Mudan District helped and guided farmers to set up professional associations of melons in time, and absorbed talents in planting and management to join the associations. From collecting information to technical training, from organizing large-scale production to contacting foreign distributors, from signing orders to overseas sales, we have served melon farmers in time and embarked on a winning road of "cooperation+base+farmers".
In order to make a breakthrough in the market, the Melon Association holds various activities every year, such as the Melon Development Forum and the Melon Planting Experience Exchange Conference, and invites experts and professors in agriculture, science and technology and large growers to make suggestions for the development of the melon industry.
Melon has become the "golden knot" for farmers to get rich, and melon seedlings have naturally become the "golden seedlings" for farmers to increase their income. Wanfu Green Melon and Vegetable Association seized this opportunity to guide its members to raise seedlings in time and made a fortune. Pan Jinyu, a melon farmer in Panzhuang Village, cultivated 500,000 seedlings this year, with sales of more than 400,000 yuan and net income of 6.5438+0.5 million yuan. He said happily, "Melon has brought us great benefits and great changes to the village. Our days are really as sweet as melons. "
Establish a brand and enter the market
"To expand the market, brand is the magic weapon to win". Pan Fujun, who was named the king of melons last year, has a deep understanding of this sentence. Since becoming the champion of Gua Wang Challenge, their melons have immediately become a hot potato, and many customers come here.
In order to improve the grade and popularity of melons, Mudan District actively guides melon farmers to organize production in strict accordance with agricultural standardized operating procedures and encourages them to register trademarks scientifically. In 2004, Wanfu Melon passed the national pollution-free brand certification, and its registered "Qin Feichun" brand melon gained a great reputation and its value doubled, selling well in Beijing, Tianjin, Taiyuan and other regions.
Holding melon competitions, melon tasting and other activities is another strategy to enhance the popularity of melons in this area. Every year, they invite the news media to the melon planting base to interview melons. CCTV, Shandong TV, Xinhua News Agency, China News Service, Guangming Daily, Farmers Daily, Volkswagen Daily and Heze Daily all reported the development of early spring melons in Mudan District in time.
Mudan District also actively guides farmers to make full use of modern media such as the Internet, newspapers and periodicals to sell melons, encourages melon farmers with strong management awareness to go out to sell and set up agency outlets. At present, the district has set up regional sales agents in nearly 20 large and medium-sized cities such as Beijing, Shanghai, Tianjin, Jinan, Zhengzhou, Yantai and Qingdao.
Peony is brilliant in April and melon is fragrant in May. Every year in the peak season of melon sales, foreign merchants come to Wanfu, Lvling and other melon wholesale markets to carry out acquisition business. According to Wu Dongwei, a businessman from Beijing, he has been buying small melons in Mudan District for three years, and his annual income exceeds 654.38+10,000 yuan. He is going to harvest the whole melon period this year. Zou Wei, a businessman from Zhengzhou, has been collecting melons in Liuzhai melon market for five years, and he earns a lot of money every year.
With the rapid development of melon market, local secondary and tertiary industries have mushroomed, and supporting services such as food packaging, printing and processing, fertilizer production, transportation, catering and leisure have mushroomed. At present, nearly 10,000 employees have been recruited, and the logistics and transportation industry alone can earn more than 30 million yuan a year. In early spring, small melons have become a new big industry to help farmers increase their income.