In such a world full of glitz and hypocrisy, everyone’s every move may have their own ulterior motives. So in your opinion, when is a person most likely to show his sincerity?
I think the greater possibility is when you are in a difficult moment, because if life is always calm and smooth, it is actually difficult for you to see a person’s true character and mind. In times of adversity, it is the time to test one’s true principles, and a friend in need is a friend indeed.
For car brands, I think the same is true. When the market was in the rough growth stage, a brand would be more or less hidden from the market and consumers. At this time, consumers Normally, I don’t care, but if the market growth slows down, competition intensifies, and the economic downturn is superimposed, consumers will make more cautious choices. At this time, I believe that every car brand will use 100% of its attitude and strength to treat it. new products, especially for brands that are at a critical moment of life and death.
Today’s Kia is actually such a brand. As an old joint venture car company, Kia used to be very popular in the domestic market. However, times have changed and the market competition pattern has changed significantly. Today’s Kia We are in a very tense stage. It is just an appearance that the sales volume is not too high. The more important point is that more and more consumers are forgetting the Kia brand when buying cars. This is the most terrible thing. Today, Kia is The development of the domestic market is like crossing a single-plank bridge on a cliff. If you are not careful along the way, you may fall into an abyss and never return.
So I firmly believe that under this situation, Yueda Kia will no longer hide anything from itself or the market and consumers, and will definitely show the greatest sincerity, because only in this way , can we have the opportunity to achieve our goals in such an involuted market.
Kia’s new compact SUV Shibo Tujie is a product born under such a background. Therefore, in the Shibo Tujie, we can see that Yueda Kia has made a lot of The purpose behind the efforts is also very simple, which is to bring Kia, a brand that has gradually fallen out of mainstream users' vision, back into people's sight, especially to gain the attention of consumers in the Z era.
However, this market is no longer a market that can be changed by anyone who wants to. Kia is having a hard time, and other joint venture brands are also having a normal life. Everyone is trying their best. This is a ruthless fight. , the difference between victory and defeat is usually just a hair. Kia's scale in the domestic market is no longer large, and its voice in the supply chain is bound to be inferior to giants such as Volkswagen and Toyota. How to win in this competition?
After test driving the Shibo Tujie, I think I found the answer. Kia has tried its best on the Shibo Tujie to make the "explicit value" that users can more easily feel. "Maximized, this is indeed an excellent way to gain consumers' attention.
This feeling can be experienced clearly and intuitively. For example, in terms of appearance, Shibo Tuojie is more sincere than all the Sportage currently on sale in the world. The appearance of the entire series is adopted It is built based on the overseas version of the X-LINE kit, making it more dynamic and advanced. This is a configuration only available in the overseas version of high-end configurations.
In terms of powertrain, Shibo Tuojie uses three combinations of 1.5T+8AT, 2.0T+8AT, and 2.0L+6AT (hybrid). Among them, the traditional fuel versions all use 8AT transmission. Box, eliminating dual clutch, which is unique among products in the same price range. Among them, the 1.5T version of WLTC has a fuel consumption of only 7L/100km. The overall price of the 2.0T power is much lower than similar competing products on the market, but the power is stronger. The acceleration time is only 7.8 seconds.
In terms of space, the wheelbase of Shibo Tuojie has reached 2755mm, giving greater operating space for seating and storage space. The rear seats can support 13 levels or between 10-36 degrees. Adjustable, and supports one-touch tilting to turn it into a trunk storage space; thanks to the electronic gearbox, there is also an independent storage space under the center console.
In terms of intelligence, all Lions models are equipped with 10 assisted driving and active safety configurations as standard, and high-end models are also equipped with more than 7 intelligent safety configurations, reaching L2+ level performance; all-new In addition to supporting applications such as Baidu Family Bucket and QQ Music, the upgraded intelligent interconnection system can also support dual-zone speech recognition, Bluetooth BLE2 vehicle remote control/sharing, etc., and has a faster response time.
In addition, in the field of cost-effectiveness that it has always been good at, Shibo Extension has even shown its talents. For only 200,000 yuan, you can find double-layer silent glass in the front row of this car. , panoramic images, panoramic sunroof with a length of 1070mm, front seat ventilation + heating, rear seat heating, Harman Kardon 8-speaker audio, smart electric tailgate and a series of configurations.
In order to dispel users’ concerns about reliability, Kia directly gave the fuel version a 5-year/100,000-kilometer warranty and the hybrid 10-year/100,000-kilometer long warranty, of which the fuel version is 5 years. The warranty period of /100,000 kilometers is the longest among all joint venture car companies (other brands mostly have 3 years /100,000 kilometers).
The combination of the above highlights has given Shibo Expansion a sufficient stepping stone into the market. However, in this market, there is a need to give up. The explicit value of Shibo Extension is huge. In those The "hidden value" areas where the user value is not so obvious are naturally not that strong, such as seats lacking lumbar support, headlights without lenses, tire series specifications that are not high-end, and lack of air conditioning zone control. Summary:
Judging from the product form and overall price range of the Shibo Extension, we can clearly feel that Kia has given enough sincerity in order to revitalize the Chinese market. It can be said that the Shibo Extension is It will be a key model that determines Kia's direction in China in the next six months. If the Lion Extension still fails to stir up much ripples in the market, the consequences will be disastrous.
But I think that Shibo Tuojie will definitely give Kia a good answer, because today’s young users no longer blindly follow the brand halo, but believe more in sharp product innovation and down-to-earth Kia's product experience relies on the world's huge R&D system and technology platform to expand the world of Lion. What they fear most is fighting for the brand, but what they are least afraid of is fighting for product strength. This is Kia's opportunity.
This article comes from Qichang, the author of Yichehao. The copyright belongs to the author. Please contact the author for any form of reprinting.
The content only represents the author's opinion and has nothing to do with Bitauto