Cai Shangwei is a professor and doctoral supervisor at Sichuan University. He is currently the director of the Institute of Radio and Television and the director of the Cultural Industry Research Center of Sichuan University. He is the youngest doctoral supervisor in the Chinese media industry. In 2009, he was awarded the Chinese Cultural Industry Person of the Year. title. In late May 2010, under the pseudonym "Yi Yi", he composed 19 lyrics including "Beasts Are Not Beasts" and listed them on the Chengdu Cultural Property Exchange, attracting widespread media attention, including People's Daily Online, Xinhuanet, Ifeng.com, Sina.com, etc. Mainstream media reported and reprinted it one after another, and the media called it the "Spicy Professor." In early July 2010, he once again composed 19 lyrics including "Mrs. Yazhai", which triggered continuous follow-up by the media.