During the period of 20 13, cultural variety developed rapidly. During the year, many cultural programs have emerged. Three cultural programs, Chinese Character Dictation Conference, China Idiom Heroes Conference and China Good Poetry, continue to dominate the screen, and many "intellectuals" have emerged to follow them enthusiastically. Subsequently, Henan Satellite TV and Iqiyi jointly created the first large-scale network-linked "Chinese Character Hero" program in China, with good ratings and communication.
However, the good times did not last long, and the performance of cultural programs was weak in the next three years. There is indeed a growth model in quantity, but it is always in the original stage in quality. Chinese Character Dictation Conference 2, China's Good Poems 2, China's Riddle Conference, China's Love for Beauty, China's Most Beautiful, Hello China and other cultural programs with the titles of China and China. Not only the ratings are average, but also the word-of-mouth has not broken through.
The reason is that the homogenization of program content is obvious. Although it still inherits the core of China culture, it obviously follows the trend in culture. The program presents either Chinese characters, idioms or poems, and the audience can't see anything new; Second, the program form is too single. All cultural programs are produced in the form of competition answers and guest comments. The model is too pedantic and lacks innovation.
Nowadays, both the Reader, which is being broadcasted, and the Chinese Poetry Conference 2, which has been broadcast, have made breakthroughs in content and form. The two programs, Reader and Reading Words as Face, focus on "reading aloud". Although the form is slightly similar, the main content is different. Readers pay attention to "emotion", while "seeing words like a face" pays attention to "the content of the letter"
As we all know, cultural programs are difficult to do. Not only did Dong Qing complain about this in public, but even Guan Guan, the director who created a series of cultural festivals, repeatedly stressed that "cultural programs are difficult to do". But why do you insist on doing it? I'm afraid this is the real charm of cultural connotation.
"I don't think that just because" Chinese Poetry Congress "or" Readers "has attracted everyone's attention, it means that today's cultural programs in China have been on fire or really ushered in a new spring, but at least it is a weather vane. But cultural programs are really difficult to do and need more careful design. " Dong Qing is like this.