In order to ensure that the activities are effective, it is often necessary to formulate an activity plan in advance according to the specific situation. The activity plan is a written plan formulated after detailed analysis and research of each step of the specific activities to be carried out. What are the characteristics of an excellent activity plan? The following is a community reading and cultural activity plan that I have carefully compiled. It is for reference only. Let’s take a look. Community reading cultural activity plan 1
In order to further improve the cultural quality of the residents, create a good atmosphere for all people to read, and enhance the level of civilization, a nationwide reading activity with the theme of "Good books accompany me when I go" is widely carried out.
1. Guiding ideology
Focus on improving the civilized quality of the cadres and the masses, strive to create a good atmosphere in which everyone loves reading and be civilized everywhere, and strive to improve the civilized quality of citizens, In conjunction with the establishment of a learning party organization and the striving for excellence activities, this activity is specially launched to promote the development of lifelong learning habits among the people in the region.
2. Participants
All residents and young people in the jurisdiction.
III. Activity time
September 28, 20xx to September 30, 20xx
IV. Activity content
In The “Recommend a Good Book” activity was launched across the jurisdiction. Through community websites, bulletin boards, blackboards, etc., we select a number of excellent books with the main content of traditional Chinese classics, famous articles, practical family encyclopedias, family education, moral etiquette, and recommend them to community residents. We also launched a "Good Books to Accompany Me" activity, in which community staff recommended a good book to community residents.
5. Activity requirements
The National Reading Activity is a social and mass activity carried out to promote urban cultural construction and improve the cultural quality of citizens. It requires people from all walks of life extensive participation.
1. Community personnel and party members and cadres must attach great importance to the Reading Month activity, regard this activity as an important current political task, carefully organize, carefully arrange, and implement it.
2. Make full use of publicity and cultural activities such as community citizen schools and publicity galleries, and carry out reports, lectures, knowledge competitions and other forms to promote advanced culture, build a harmonious community, and stimulate the enthusiasm of the cadres and the masses. Be enthusiastic about reading and guide cadres and the masses to read more and read good books.
3. Make full use of the library, combined with strengthening the ideological and moral construction of minors, provide reading books for teenagers’ reading activities, and carry out activities such as reading guides and book reviews. During the event, all community libraries and reading rooms will be open to community residents throughout the day, forming a multi-form and multi-level reading activity network.
4. Leaders take the lead and set a good example. Party members and leading cadres must practice their own actions, take the lead in setting an example, and consciously take the lead in studying, taking study notes, writing study experiences, and making exchange speeches, leading party members, cadres, and employees to actively participate in learning activities, and promote the effective development of government reading activities. .
6. Activity arrangements:
1. Publicity launch: March 28-April 20, 20xx
Hang banners and post them within the community Proposal, use bulletin boards, blackboards and other forms to vigorously promote the significance of "contributing books, contributing to the community" resource sharing, so that residents can keep abreast of the dynamics of the activities.
2. Launching Ceremony: April 23
District, street and news media leaders will be invited to participate.
3. Calligraphy and painting works exhibition: April 23-26, 20xx
Participants: residents in the community
Target group: community calligraphy and painting enthusiasts< /p>
Activity arrangement: Initiative initiated by the community, with the theme of "Harmonious Society", a calligraphy and painting display will be held, with the community library as the display location.
4. Parent-child reading activities (student and parent activities): April 23-26, 20xx
Participants: residents in the community,
< p> Target group: primary and secondary school students, parentsActivity arrangement: Recommend excellent book catalogs to parents of students, and encourage active purchase and reading. Parents and children read together at home and fill out the "Parent-Child *** Reading Feedback Form" truthfully. The community will select outstanding parents and outstanding learning families.
5. My reading quotation collection activity: April 23-26, 20xx
Participants: residents in the community
Target group: reading hobby
Activity arrangement: The community issues activity initiatives on the display window and website, and residents collect personal comments and experiences on the reading activities in the form of comments, summarized in one sentence.
6. Reading Essay Contest: April 23-26, 20xx
In addition, the community will also hold a reading festival (April 23-26, 20xx) for residents Articles can be written as individuals or as a family, and the community will review them uniformly. Excellent articles will be published on the community website and certificates of honor will be issued.
Community Reading Culture Activity Plan 2
1. Purpose
1. Leverage the influence of the 7th Shenzhen Reading Month activity to increase the promotion of Beida Jade Bird in the community and increase the number of consultations ;
2. Enhance reputation and promote enrollment through community activities.
2. Principles
1. Carry out publicity around the theme of Shenzhen Reading Month;
2. The theme of outdoor fixed-point consultation activities is closely related to the 7th Shenzhen Reading Month Monthly hot spot;
3. Strategies
1. Relying on Reading Month activities, lower the threshold for entering the community and improve the credibility of Beida Jade Bird;
2. The outdoor targeted consultation in each central area is combined with community activities, with community activities as the main focus of publicity.
3. Every time you enter a community, adhere to the principle of being thorough and thorough.
IV. Time
From November 4 to December 15, XX.
5. Theme of the event
There is a blue bird leading the way in the book mountain - a special event for Shenzhen Reading Month.
6. Implementation plan
(1) Community activity time range:
Monday to Friday: 15:30-20:00
< p> Saturday to Sunday: 10:00-20:00(2) On-site consultation content:
1. Distribute leaflets
2 , Show the beauty of Jade Bird
3. Introduce the course system
4. Collect information from consultants
5. Distribute activity materials, etc.
(3) Community activity schedule:
Monday to Friday: Participants gather at the center at 14:00 to prepare for activities.
Departure and arrive at each community on time at 14:30.
15:00 Community exhibition arrangement
15:30-20:00 Event promotion and collection of personnel information
Saturdays and Sundays: Participants arrive at 09:00 Gather at the center to prepare for activities
Departure at 09:30 and arrive at each community on time.
10:00 Community Exhibition
10:30-20:00 Event promotion and collection of personnel information
(4) Principles for selecting the number of days to carry out community activities
p>
1,000-XX households, the activity period is 1 day;
XX—3,000 households, the activity period is 1 day;
More than 3,000 households , the activity lasts for 2 days.
(5) Material preparation
1. Preparation of promotional materials
a. Roll-up banners (the center can customize relevant content)
< p> b. Promotional leaflet: (Refer to the outdoor unified production of promotional leaflet template)c. Promotional newspaper: The headquarters brand department will produce a unified template and be implemented by each center.
d. Banners: Targeted promotions must have banners related to the content of Reading Month, which must reflect the content of "Beida Jade Bird Shenzhen Reading Month". At least one.
e. Preparation of item content (each center decides on its own, but attention should be paid to reducing the tendency of commercialization and focusing on promoting public welfare activities.)
2. Preparation of event supplies (activities Supplies must be prepared one day before the designated consultation activity)
a. Camera
b. Laptop
c. Promotional video
d. Sun umbrella or tent
e. Information desk
f. Office supplies (desks and chairs, pens, folders, paper cups, handbags, pins, safety pins, transparent glue, scissors , cutters, paper cutters, staplers, sticky notes, business cards, consultation sheets, etc.)
(6) Precautions
1. Weather forecast and plan adjustment; (See outdoor consultation Process specification)
2. Staffing (a group of 3 people)
The marketing specialist is responsible for the work mobilization and command of part-time staff;
The part-time staff is responsible for distributing publicity product and reading month promotional materials and guide the inquirers;
The consultant will confirm the attendance of the personnel the day before the event;
Prepare 1,500 copies of leaflets and other materials for each thousand residents, and the marketing specialist will Responsible for collection, designated part-time personnel to count, transport, and store;
Equipment such as roll-ups, information desks, chairs, etc. shall be inventoried and stored by designated part-time personnel from the consultant.
3. Entering the venue
Part-time staff must arrive at the center at 15:00;
Part-time staff check whether the required items are complete;
At 15:30, move into the venue and set up an information desk. Two seats are placed in front of the information desk.
The information desk is placed on the main thoroughfare where residents carry out activities in the community or other places with a large flow of people;
The display boards are placed side by side on the side of the road near the information desk, with easy-to-pull Treasures are placed on both sides of the information desk to enhance the consultation atmosphere;
The staff should be 3-10 meters away from the information desk when resting, and are not allowed to sit at the information desk consultation position;
Part-time job Staff will check whether hanging
banners and printed materials are damaged, and if so, replace them promptly.
4. Distributing promotional materials
Part-time staff are mainly responsible for distributing promotional materials;
Part-time staff are not allowed to provide consultation and explanations, and need to lead the inquirer to the center , hand it over to the consultant for consultation;
During the activity, if you find that there are promotional materials discarded by the target audience around you, you should pick them up and deal with them in time;
Part-time staff activity code of conduct training ( See job training specifications).
5. Evacuate the site
Part-time staff will classify, pack and transport the items that have been counted and transport them back to the center;
The consultant will contact the person in charge of the company's warehouse according to the list Count items and return them to storage.
If it is not returned to the warehouse, it will be kept by the market specialist;
7. Principles for declaration and allocation of community resources
(1) Rules for declaration and allocation of community resources ：
1. Application procedure: Each center will first investigate and select, and then report to the headquarters brand promotion department team to negotiate with each center;
2. Each center will evaluate its own application at this meeting The community identified by the center must be signed for confirmation, and finally signed and confirmed by the brand promotion department team of the headquarters. For the communities that each center is responsible for entering after being confirmed by the brand promotion team of the headquarters, other centers are not allowed to enter;
3. After the reported community is confirmed by the brand promotion team, each center must within 10 working days Submit a clear operation schedule and operation method within the center, otherwise the communities assigned to the center will be deemed invalid and will be reassigned by the Brand Department Promotion Team.
4. The deadline for each center to submit a community list is before 12:00 noon on October 26;
5. The community requirements declared by each center at this meeting adhere to the following principles ：
l The community you apply for must be clear, and you must not apply for a community that contains the names of multiple specific communities at the same time, otherwise it will be considered an invalid application
l The community you apply for must have an accurate concept, and you must not apply for a community such as " "Along the Metro" and other non-statutory community names, otherwise the application will be deemed invalid
lThe declared community must actually exist, otherwise the application will be deemed invalid;
lThe application content includes but is not limited to: Community name, community size, housing price level, geographical location, and target consultation volume (see attachment 1 for the application form).
6. When more than two centers apply for the same community at the same time, allocation will be based on the principle of proximity;
7. If the community applied for by the center has been approved by the brand promotion team After confirmation, if the center fails to enter the community to carry out activities as planned, the center will be fined 500 yuan per session;
8. The monitoring of community activities carried out by each center is controlled by the headquarters
Brand
(2) Community activity operation rules:
1. When carrying out community activities, each center must strictly follow the headquarters brand management and vi-related requirements. Posting, scribbling and other behaviors that damage the brand image without authorization from the community or consent from the Reading Month Organizing Committee are not allowed in public places.
2. When conducting community publicity, each center must comply with the following regulations:
lUse a promotional leaflet with a unified publicity theme
lUniform tooling
p>
lUse a unified theme for community promotion leaflets and promotional materials.
lPart-time staff must undergo unified training, and the training uses the headquarters’ standard training template
lCommunity promotion content must comply with the overall market promotion plan of each center in Shenzhen in November and the Shenzhen Reading Month Activity theme requirements
8. Marketing events
Description: The following provides three marketing event design ideas for each center to choose when carrying out outdoor activities. During implementation, the center will formulate detailed plans based on the activity ideas.
(1) Activity 1: "Buying books with courtesy"
1. Design ideas
In the Shenzhen Reading Month community activity, organized by the Reading Month Organizing Committee At the fine book exhibition, each center holds a "Book Buying and Gifts" activity when carrying out community fixed-point consultation activities. After entering the community, community activities and fine book exhibitions are carried out in parallel. This opportunity can be used to implement the "Book Buying and Gifts" activity.
2. Activity content:
(1) Book buyers at the boutique book fair will receive lecture tickets before going to the consultation point, and the consultant will then arrange for them to go to the center to collect gifts. This attracts more people to the centre.
(2) The book buyer can present the sales receipt to the consultation point to receive the gift, and the consultant will leave the other person’s name and contact information, and give him a lecture ticket, and the consultant will then arrange for someone to come to the door. Inquire or attend a center lecture.
(3) If there are many recipients, we will make appropriate restrictions. For example, gifts can be divided into several levels according to cost and given according to the actual situation on site. The first thirty people will receive prizes or Gifts are only given to those who buy computer-related books.
(4) About gifts: They are divided into different grades, but the maximum price of a single gift does not exceed 200 yuan.
(2) Activity 2: "Shenzhen Reading Month, bluebirds enter thousands of homes"
1. Activity idea:
This activity is targeted at 18-year-olds in the community The above young people are attracted to Peking University Jade Bird to participate in basic IT knowledge learning, and these young people are allowed to study for free in the form of classes, so as to increase the understanding of these potential groups about Beida Jingniao. During the study period, the consultants try their best to convert For students.
2. Activity content:
(1) When carrying out activities in the community, promote the "IT basic knowledge free learning class" through posters, banners, quick print sheets, etc.
(2) Interested residents can apply to participate in the "IT basic knowledge free learning class" by filling out the reservation form
Qualifications;
(3) Center Screen the reservations and make a return visit by phone to finalize the participants of the "IT Basic Knowledge Free Learning Class";
(4) The center will decide on the course opening plan based on the final number of participants, and have The center consultant will follow up;
(5) The specific start time of the course is arranged by each center.
(3) Activity 3: "Blue Bird Dynamic CD"
1. Activity ideas:
Produce Beida Jade Bird promotional CD and distribute it to relevant people in the community. The influence of community activities has further penetrated, extending the influence of Beida Jade Bird brand.
2. Activity content:
(1) During the community activities, the market staff will contact the elderly associations in the community and give dynamic CDs to the middle-aged and elderly people to increase the awareness of Beida Jade Bird. Word-of-mouth publicity and affinity;
(2) The content of the dynamic CD includes:
a. For the elderly: Beida Jade Bird’s promotional videos, product introductions, prevention of common chronic diseases, health exercises, etc. ;
b. Targeting young people: Beida Jade Bird promotional videos, product introductions, mini-game software, music, etc.
(3) Dynamic CDs are distributed in the name of Reading Month;
Remarks:
In order to better carry out the community activities of this Reading Month, monitor the activities in a timely manner Effectively, make timely and effective adjustments based on the actual situation during the implementation process to ensure the quality of the activities. Starting from November 4, each center must report daily (center market promotion effect summary table) (including daily consultation volume).
The reporting requirements are as follows:
1. Reporting period: November 4th to December 10th.
2. Reporting time: Report the data of the previous two days before 14:00 pm every day;
3. Reporting form: email
4. Reporting objects: Li Zongping, Brand Management Department of the Headquarters (xxxxxxxxxxx)
5. Penalty rules: If each center fails to report as required without reason, it will be fined 200 yuan each time. Community Reading and Cultural Activity Plan 3
1. Purpose of the activity
Combined with the spirit of our school’s talent training evaluation and rectification work and innovation and demonstration work, we will promote humanistic education, community services and campus culture construction, and through the Reading Festival series of activities, we will encourage teachers and students in the school to actively read and learn more. Read, read good books, and at the same time, through activities, further strengthen the connection between the library and readers and increase the influence of the library.
2. Theme of the event
"Good books enlighten the mind and make you happy, reading helps you move forward"
3. Arrangement of the event
Activity content and arrangements
1. The second reading festival of Guangzhou City Vocational College and the launching ceremony of the reading activities for party members and cadres
Content: Party members and cadres took the lead in carrying out reading activities for all school staff and writing Reading thoughts and exchange of reading experiences.
Time: April 23, 20xx
Location: Guangyuan South Campus Library
Executive Department: School Party Office, Library
< p> 2. "Information ***Enter the Community" Book Donation Ceremony to Baiyun District LibraryContent: Strengthen resource *** construction and sharing with community libraries, and provide books to Baiyun District for free The library gives away a batch of periodicals.
Time: April 17, 20xx
Location: Baiyun District Library
Execution Department: Library, Baiyun District Library
< p> 3. Lecture on "Reading and Cultural Construction"Lecturer: Zhou Jianping (Deputy Editor-in-Chief of Yangcheng Evening News)
Time: Early May 20xx
Location: Multifunctional Hall on the Sixth Floor of the Library of Guangyuan South Campus
Executive Department: Library
4. Visit the Guangzhou Local History Exhibition
Objects: The whole school Student
Time: April 20xx
Place: Guangzhou Local Chronicle
Executive Department: Library
5. Library Resource Utilization Knowledge Contest
Content: Utilization of library online services, database utilization, and network information acquisition and processing, etc.
Target: All students in the school
Format: Computer-based test
Time: April 27, 20xx
Location: Guangyuan South Campus , Haizhu Campus Library Electronic Reading Room
Award setting:
① 1 first prize, 3 second prizes, 9 third prizes, and 15 excellence prizes.
② All students who participate in the competition will receive certain rewards.
Execution Department: Library
6. "Book Marriage" Student Lantern Riddle Competition with Prizes
Content: Selected riddles related to books, hanging on In the library, it is open to all students in the school, and those who guess the riddle correctly will win prizes.
Time: April 28, 20xx, 12:30～14:30
Location: Guangyuan South Campus Library, Haizhu Campus Library
Awards Settings: ***300 riddles, prizes will be set according to the number of correct riddles.
Execution Department: Library
7. Initiative for faculty and staff to donate books to the library
Content: Initiate faculty and staff to donate various books to the library. To enrich the library resources, the donated books should be books published in recent years that are suitable for the readers of the school (excluding textbooks). Some of the donated books will be donated to the community in the name of the school so that more readers can share them together.
Time: April 20th to May 20th, 20xx
Location: Lending desk of each campus library
Executive department: Library
8. "You choose books, I pay" activity
Content: Thousands of newly published books are displayed for readers to recommend on-site, and at the same time, off-site bibliographic information is collected from those who are interested in purchasing.
Time and place: April 20-21, 20xx, Haizhu Campus Library
April 22-23, 20xx, Guangyuan South Campus Library
Execution department: Library, Guangzhou Book Purchasing Center
9. Training on the use of electronic resources
Content: Introduction and use of EBSCO English learning, vocational examination and employment and entrepreneurship resource libraries.
Target: All students in the school
Time and location: Haizhu Campus Library, April 22, 20xx, 12:30～14:00
April, 20xx 12:30～14:00 on the 29th, Guangyuan South Campus Library
Execution Department: Library, relevant resource providers
10. Movie Appreciation
Content : Play "October Siege", "Life is Beautiful", "Little Soldier", "Windtalker" and other films.
Target: All teachers and students of the school
Time: Every Friday in April 20xx
Location: Multifunctional Hall on the sixth floor of the Guangyuan South Campus Library
p>
Execution Department: Library
11. No fines for overdue books
Content: Readers who borrow overdue books will be exempted from fines if they return the books within the specified time.
Time: April 23-30, 20xx
Target: All teachers and students of the school
Execution department: Library
12. BEC Strategy and Workplace English
Speaker: New Oriental Lecturer
Content: Summarizes methods and techniques on how to prepare for BEC, how to obtain high BEC scores, and how to use workplace English.
Target: Students majoring in Business English
Time: Mid-May 20xx
Location: To be notified later
Execution Department: Library Library
13. "Readers have something to say"
Content: Set up a message board in the library. Readers can post what they want to say on the message board in the form of notes. Promote communication between libraries and readers.
Object: Teachers and students readers
Time: May 10th to 20th, 20xx
Location: South Campus, North Campus, Haizhu Campus Library< /p>
Execution department: Library
14. "Yuedu" promotion knowledge competition for students in Guangzhou municipal colleges and universities
Content: basic library knowledge, cultural and historical knowledge, current affairs News
Format: a combination of required answers, quick answers, and optional choices
Time: early May 20xx
Location: Guangzhou University Library
< p> Execution department: 9 university libraries in Guangzhou15. Special exhibitions
Content: Guangzhou Zhenhai Tower photo exhibition
Time: May 20xx Mid-month
Location: Guangyuan South Campus Library