College Art Introduction Course Closing Paper

Introduction to art in universities is a required basic theoretical course for students in higher art colleges. It is a subject that conducts systematic and specialized research on the basic principles, knowledge and related issues of art. The following is the content of the final thesis on the introduction to college art that I have collected for you. You are welcome to read and refer to it!

The final thesis on the introduction to college art 1

A brief discussion of artistic graphic symbols The importance of application in commercial advertising

Before the emergence of human language, the way people recorded and transmitted information mainly relied on artistic graphic symbols. From tying knots to record events to the emergence of hieroglyphics, graphic symbols have been continuously used and developed, which laid the foundation for artistic graphic design. This symbol, which originated from people's survival needs, has developed into a unique semiotics at the current stage. In current commercial advertising, artistic graphic symbols play a decisive role in the field of advertising. They can clearly display commercial information, nature and principles in a specific environment, and are an important part of commercial advertising. So, what is the symbolic nature of artistic graphic symbols and what is their importance in commercial advertising applications? The author will discuss this issue.

1. The symbolic nature of artistic graphic symbols

Graphic symbols are a language invented by humans. They are carriers for conveying information about things and can represent certain things. In commercial advertising design, artistic graphic symbols mainly include the following types: traditional graphic symbols, natural graphic symbols and abstract graphic symbols. Different types of graphic symbols have different symbolic properties.

1.1. The symbolic nature of traditional graphic symbols

Traditional graphic symbols are a certain pattern gradually formed with the development of human society in order to meet the needs of human beings. They usually have the function of praying for blessings. It has symbolic meanings to prevent misfortunes and pray for good luck, such as animal patterns having the meaning of rank and inferiority, dragon being the symbol of the emperor, etc. Its symbolic nature includes time, region, and culture. Time represents the ancient, historical, and vicissitudes of the past; regionality refers to the country, nation, etc.; culture refers to the typical culture of different regions.

1.2. The symbolic nature of natural graphic symbols

Natural graphic symbols usually come from nature and are not artificially created, but already exist in nature. There are many kinds of this type of graphics, and different types have different symbolic properties. They usually symbolize similar concepts or intentions based on their external styles and characteristics. For example, the annual rings of a tree symbolize time, and the honeycomb symbolizes structure, architecture, etc.

1.3. The symbolic nature of abstract graphic symbols

Abstract graphic symbols are divided into regular and irregular ones. They usually symbolize people's certain visual psychology according to their external style. For example, a square symbol can Faith, solidity, etc.; triangles symbolize hierarchy and sharpness; irregular geometric images symbolize fluctuations, distortion, excitement, noise, etc.

2. The importance of artistic graphic symbols in commercial advertising

2.1. Effective dissemination of information

From the perspective of communication, the application of artistic graphic symbols In commercial advertisements, it can not only effectively carry information content, but also effectively disseminate information. In commercial advertising, whether it is film and television advertising production or graphic design, the main function of using artistic graphic symbols is to convey relevant information about the product in order to build a connection with consumers. Compared with text, the use of artistic graphic symbols in commercial advertisements has the characteristics of "born with symbols and traveling with ideas". It can not only restore and beautify the shape of advertising products to the greatest extent, but also bring clear meaning to consumers. visual perception. In addition, in terms of symbolic meaning, artistic graphic symbols are more likely to resonate with consumers’ visual cognition. Through artistic graphic symbols in commercial advertisements, consumers can not only feel the beauty of the product, but also Realizing the profound connotation greatly enhances the visual effect of the advertising screen.

2.2. Can effectively inherit folk culture

The design of artistic graphic symbols is inseparable from culture, and carries the civilization and aesthetic concepts of human society through unique forms of expression. In modern commercial advertising design, designers can effectively perfectly connect the symbolism of graphic symbols with the image of corporate products through flexible and diverse expression techniques. This not only allows consumers to recall history, but also integrates folk culture. Integrate into corporate culture concepts and establish strong social credibility. For example, when designing traditional national food advertisements, designers must not only grasp the psychology of consumers, but also incorporate traditional folk culture. More importantly, the traditional culture must be beautifully displayed through graphic symbols. For example, there are two major graphic symbols in the Mid-Autumn Festival moon cake advertisement: the Moon Palace Fairy and the moon cake. The former represents Chang'e and the latter represents food. This ingenious combination of graphic symbols not only traditionalizes folk culture, but also promotes the deliciousness of mooncakes.

2.3. Can promote sales

Modern commercial advertising design is of great significance in stimulating consumer psychology, guiding consumption methods and concepts, and spreading consumer culture. When designers design advertisements, in order to better connect the function, aesthetics and consumption concept of the product, they usually use rich intentional image symbols to create beautiful conceptual forms in order to obtain consumers' value recognition and emotional excitement. Ming. Through the careful processing of designers, artistic graphic symbols show an almost perfect conceptual form.

When consumers see this kind of advertisement, they can get certain satisfaction from their spiritual and material life. For example, in real estate advertisements, the beautiful environment and transcendent life concepts of residential areas are presented in the form of artistic graphic symbols during design, which are almost consistent with consumers' needs, which can make consumers have the impulse to consume.

2.4. It has the function of aesthetic experience and spiritual satisfaction

In commercial advertising, consumers’ aesthetic appreciation of artistic graphics ranges from visual impact to emotional changes, and finally reflects in behavior . As far as the communication intention of commercial advertising is concerned, it is mainly to convey product information through artistic graphics. This artistic communication method can effectively mobilize consumers' aesthetic emotions, stimulate consumers' yearning for a better life, and ultimately stimulate Consumers consume. As far as consumers' visual perception is concerned, the aesthetic experience of artistic graphic symbols in commercial advertisements is a process from visual pleasure to emotional resonance, and finally to spiritual sublimation.

Consumers' aesthetic pleasure and spiritual satisfaction are similar to "Siamese twins". Once one aspect is satisfied, the other aspect will be easily satisfied. The design of modern commercial advertisements pays increasing attention to the organic combination of aesthetics and spirituality, and also integrates the function, quality and folk culture of the product, so that consumers can satisfy their spiritual needs while recognizing the aesthetic and cultural values ??displayed by artistic graphic symbols. need.

3. Conclusion

In summary, artistic graphic symbols play a very important role in commercial advertising. With the changes of the times, the artistic graphic symbols of commercial advertisements have also undergone tremendous changes. When designing advertisements, designers must closely integrate the artistic graphic symbols with modern technology and adapt them to the space environment, so that while realizing the functions, designers must It also brings consumers pleasant enjoyment.

University Art Introduction Closing Essay 2

Try to talk about the value of contemporary bead embroidery art in urban home decoration

1. Introduction

To some extent, Chinese bead embroidery culture has become a tradition and a power of inheritance. Bead embroidery technology is used in various aspects and can be used in various urban home designs with distinctive styles. The material of bead embroidery is special and can show the effect of relief. Bead embroidery is a traditional handicraft. Craftsmen sew beautiful beads delicately by hand, and then use certain processing techniques to create bead embroidery until the perfect effect of the work is achieved.

2. The functions and characteristics of bead embroidery art

Bead embroidery technology is made of beads or sequins of various colors, which are purely handcrafted by professional embroidery workers. The materials for bead embroidery are rich, including pearls, glass beads, sequins, bead tubes, artificial gemstones, crystals, acrylic and some unconventional materials. Bead embroidery home decoration is characterized by magnificence, exquisiteness and perfection, with a relief visual effect. Secondly, bead embroidery can change the texture of the material, thereby breaking the texture and touch of the original material itself, making it better reflected in various aspects such as urban home decoration.

3. Selection of bead embroidery art in home decoration materials

(1) Decoration requirements of bead embroidery

The materials used for bead embroidery home decoration include polyester , imitation silk, wool fabrics and other fabrics. The fabric stitched with embroidered beads is beautiful and dynamic. The wool fabric sewn with sequins creates a strong contrast with the sequins, making it dazzling. The production of bead embroidery home decoration is to first rub the pattern on the home decoration material, and then use techniques such as inlay and hanging decoration. High-end bead embroidery is made of a large number of patterns on decorative materials. Ordinary bead embroidery only makes small embellishments of beads.

(2) Color matching in bead embroidery home decoration

The color matching of bead embroidery should be consistent with the style of home decoration. Whether it is a combination of similar colors and complementary contrasting colors, as long as the overall style is consistent with the home decoration style. However, brand home decoration designs are often expressed according to series, and are also sold in sales stores based on series effects. Therefore, the color of bead embroidery home decoration needs to meet the requirements of the series to complete the design. It is necessary to pay attention to the color and color of bead embroidery home decoration materials. The perfect combination of overall design style.

(3) Requirements for home materials for bead embroidery

Fresh home decoration should not use materials that are too heavy or dull, nor do you need to use too many sequins and other materials. So as not to damage the overall effect of home decoration; home products suitable for rich colors often use thick materials, and choose large-grain bead embroidery materials to show the visual sense of distinctive home decoration; ethnic-style home decoration is suitable for natural wood embroidery Beads, colored diamonds, etc. can be used to embellish it; if you need to express a gorgeous home decoration effect, you can choose gold or silver rhinestones and sequins to complete the effect.

IV. The expression of bead embroidery in home decoration

(1) Scattering and combination

Redesigning the decorative parts of conventional home products , a way to break up and recombine design elements. Use people's constant thinking mode to conduct reverse design research, so that home products can reflect fashionable and avant-garde performance effects, and can reflect the alternative characteristics of home products. The greater the change of embroidery beads, the more contrast with normal home design. visual impact. Since people often think in directional thinking about the form of home decoration, this kind of deformation can attract people's attention and favor.

(2) Repetition and Arrangement

In home decoration design, the repeated arrangement and combination of certain elements can produce a profound visual impact. We often see that the repeated appearance of unit elements has a sense of power and rhythm. Repetition can deepen the impression in people's minds by allowing elements to appear repeatedly. The repetition of embroidery beads can be in a single form, or the pattern can be repeated after combination, which will make the visual shock more effective.

(3) Exaggeration and individuality

In home decoration design, the characteristics of decorative objects are highlighted through exaggeration in terms of volume, size and quantity. Exaggeration is to emphasize the characteristics of the design object. There are many exaggeration techniques in home decoration design. Embroidery beads can also be displayed flexibly, which can achieve good aesthetic effects. Embroidery beads can be exaggerated in quantity. In addition to decorative materials, the exaggerated objects can also add to the home decoration. Make appropriate exaggerated changes to the details to reflect the overall effect with individual characteristics.

(4) Gathering, Dispersion and Completeness

The dispersion of embroidery beads is a composition method of decomposition and combination. The complete part is divided into small parts, and then decorated and combined. The dispersed part is different from the prototype part, but these elements are similar to each other, and there are certain changes in the unity. The techniques of dispersion and combination are often reflected in changes in pattern organization forms in home decoration. Deconstructive style home decoration is a way of breaking up the composition. After the home decoration objects are broken up, they are reassembled into a new image, making the home decoration have a visual impact.

(5) Contrast and Harmony

Arrange and compare the whole and parts of the home decoration in an orderly manner, and compare the parts with each other. When used in home decoration design, it refers to the comparison of the detailed elements of home decoration with the overall home decoration, so that it has a harmonious visual effect.

5. The application of bead embroidery art in modern home decoration

(1) Embroidery method requirements for bead embroidery art

Requirements for the size and material of embroidery beads , it is very important to choose embroidery beads when embroidering beads. When completing the embroidery process, choose materials of uniform size and volume. Beads of different sizes will affect the final effect. The direction of embroidered beads. When embroidering beads, it is required that the tilt direction of all beads must be consistent so that it will have a glossy feel. Needle starting point requirements: When embroidering beads, the bottom row of the pattern (lower left corner or lower right corner) is usually the starting point. Needle starting requirements: When starting the needle, first tie the tail of the embroidery thread, pass a few stitches on the back of the embroidery cloth (be careful not to penetrate to the front), and then pull it out from the straight needle point. Needle tightening requirements: When the embroidery thread is almost used up, insert the needle into the back of the embroidery cloth, thread a few needles on the back of the embroidery cloth, and then cut it directly, and it must be knotted again. Pay attention to as few knots as possible on the embroidered cloth.

(2) The application of bead embroidery in wedding home decoration design

Handmade bead embroidery shows luxury and sophistication. No matter how time passes, the handmade bead embroidery craftsmanship on wedding dresses and home decoration is always A favorite among people who love beauty. Among them, Creative Fox, FARAH KHAN and others are most commonly used in bead embroidery art design. Using novel and unique traditional craft techniques, dazzling three-dimensional patterns are embroidered, bringing a magnificent and luxurious feeling. All gorgeous decorativeisms such as embroidery, lace, rhinestones, bead embroidery, and fur will be integrated into her designs, which are either coquettish, grotesque, decadent, or retro, and match the graceful curves of the human body, making them appear noble, elegant, and charming. , as shown in Figure 1.

(3) The application of bead embroidery in Chinese-style home decoration design

In recent years, a strong Chinese style has become more and more popular in the home decoration design industry. The essence of culture passed down for thousands of years has become an inexhaustible source of inspiration for designers to create designs. The 2015 Advanced Home Decoration Design Conference was held in the Golden Hall of Beijing Hotel. Home decoration design can be highly summarized into five major characteristics: taking rituals as the soul, using brocade as the material, using embroidery as the craftsmanship, and taking the national color as the body, which condenses and presents thousands of years of Chinese home decoration design. The civilization of the Song Dynasty created a unique home decoration image in modern China. It continues the Chinese spirit of "connecting ancient and modern times and integrating China and the West". It combines the elegant, noble, simple and graceful home decoration culture of the Song Dynasty with the light, transparent, and soft colors of the 2015 International The subtle fusion of popular home decoration trends opens up a subtle dialogue about aesthetics and history, flowers and poetry. Elegant and light designs, elegant and noble colors, tapestry, brocade, gold printing, embroidery and other unique Chinese arts have made home decoration dazzling. It can be called a masterpiece that perfectly integrates classics and fashion, as shown in Figure 2.

VI. Conclusion

The art of bead embroidery plays a huge role in the design of modern home decoration, and its icing on the cake artistic effect will always be favored by people. As an emerging decorative technique for home decoration, bead embroidery’s handcrafted techniques are increasingly enriched, and its decorative patterns, colors, and materials are also affected by fashion trends. In modern home decoration design, always pay attention to fashion trends, grasp aesthetic needs, use different textures and techniques of home decoration, and skillfully use bead embroidery decorative patterns, colors, materials, different modeling techniques and special craftsmanship to design, according to different Decorative themes and design techniques enrich the appearance of home decoration, making bead embroidery more contemporary and appealing in home decoration.

Understanding the application and techniques of bead embroidery in modern home decoration not only recognizes the importance of bead embroidery in home decoration, but also inherits and praises the traditional Chinese handicraft art.