Mid-Autumn Festival real estate activity planning scheme 1 1. Time and place of the activity.
Activity time: the afternoon of xx, xx, xx.
Venue: Aitao Tianyiyuan Sales Office (No.9 Longgang East Road)
II. Purpose and theme of the event
Mid-Autumn Festival, reunion, full moon. August 15, a traditional festival in China, is the most important traditional festival besides the Spring Festival. Mid-Autumn Festival is a time for family and friends to get together. On the Mid-Autumn Festival of 20xx, Tianyi Garden will invite new and old owners to reunite with Aitao and enjoy happiness in Aitao-it will be happier with you.
Invite your family to Tianyi Garden to bask in happiness-"Tianyi Garden is happier with your love".
Ai Tao will hold a colorful and colorful reunion dinner. Invite "families" who care about pottery to form a "big family" in Tianyi Garden to celebrate the Mid-Autumn Festival in the way that pottery lovers are keen on the return of traditional culture. Invite the customers present to try on Hanfu, so that the whole family can experience the beauty brought by traditional culture and show the happiness of affection and love. Wonderful interactive games will also be interspersed in the activity, so that families can experience sweet happiness in fun games; Mooncakes and other cakes provided at the scene lit a reunion lamp for the Mid-Autumn Festival. ...
Let every group of customers come to Tianyi Garden for a cultural Mid-Autumn Festival, giving people the happiness of home.
Three. Participants:
60 families: prospective customers, new and old owners.
Four. Activity content
Specific scheme and process:
1, collect happy stills, invite customers to receive invitations one week before the event, and send happy stills to Tianyiyuan WeChat. We will make all the happy stills into exquisite exhibition boards for the customers who participate in the activities on the Mid-Autumn Festival. The most beautiful photos will be made into photo cups and given to customers as happy souvenirs.
2. After being happy, choose the most beautiful and happiest 20 families to try on Hanfu and show their culture.
3, happy interactive games, customers can get a gift (moon cake gift package).
4. Lottery activities
After the event (16: 00), the first prize and the second prize will be determined by drawing lots on the spot.
Lottery rules: after the customer arrives at the site and signs in, the staff will put the supplementary coupons of the invitation letter into the lottery box, which will be drawn by the host on the spot, and the customer will win the prize with the positive coupons.
Verb (abbreviation of verb) activity flow
1, August 31-September 3, the happy stills collection activity invites all customers to participate in the activity, pay attention to WeChat and send the happy family reunion stills to the favorite Taotian Art Garden WeChat, and each family will send at least two photos and write down their hearts.
2. From September 4th to September 5th, all happiness stills will be made into happiness exhibition boards, which will be used to bask in happiness on the day of the activity (make a happy reunion background board and leave it blank, print out all the photos, cut them out and paste them on the background board respectively, and explain happiness on each photo).
3. On the day of the event
12: 00 The activity is ready and the personnel are in place.
13: 00- 13: 30 activity check-in (the customer is expected to arrive after 13: 00, and the check-in personnel will get ready).
1. After the customer arrives, sign in at the sign-in desk;
2. The staff will put the coupon part of the invitation letter into the lottery box;
3. Invite customers to the Mid-Autumn Festival party of Aitao, "Love in Tianyi Garden will make you happier". Customers participating in the event can exchange an invitation letter for a DIY number plate (an invitation letter can only be exchanged for one number plate).
13:
Sun xingfu link, explain each photo, according to the order in which customers receive the number plate, Sun xingfu.
Invite customers to bask in happiness in front of the booth. After all customers have basked in happiness, select the most beautiful 20 families to prepare for the follow-up activities.
14: 20 ——14: 40 First round of Hanfu Exhibition:
After basking in happiness, choose the most beautiful and happiest 20 families, and invite 10 families to try on Hanfu to show their culture.
Each two groups of families were invited to try on Hanfu and perform it, and show it to all the customers present and take photos as a souvenir.
14: 40 ——15: 00 The first round of happy interactive games.
15: 00 ——15: 20 The second round of Hanfu Exhibition.
Then invite the remaining 10 families to try on Hanfu and show their culture.
Each two groups of families were invited to try on Hanfu and perform it, and show it to all the customers present and take photos as a souvenir.
15: 20 ——15: 40 The second round of happy interactive games.
14: 20 ——15: 40 Make photo cups on site (activities will be carried out at the same time):
The client came to the host with an invitation letter to get his most beautiful photos, and each photo was numbered at the back. With the number, they go to the cup-making area, and the staff will customize the cups.
15: 40— 16: 00, the time for tasting moon cakes.
16: 00 ——16:10 lucky draw.
The host and the staff came to the stage together and took the lottery box to draw the first prize of this activity: one box of Yuanzu Snow Cake Collection Gift Box (RMB 184 yuan) and two boxes of * * * *; Second prize: one box of mooncake gift box (RMB 100 yuan), 5 boxes in total.
Concluding remarks
Activity preparation of intransitive verbs
(A) the activities of the preparatory work arrangements
1, August 3 1 Complete employee training;
Weibo, WeChat and other publicity activities will be started from 2.9 1 day;
3. On August 3rd, Kloc-0/,the telephone invitation was started, and the intended customers and old owners were informed to participate in the activity (the quota is limited, there are 60 places, and at least two photos are sent to each place), and the customers who participated in the activity were informed to collect the invitation letter from the sales office on August 3rd, Kloc-0/. After receiving the invitation letter, customers will be invited to pay attention to WeChat and send photos of reunion and happiness to Aitao Tianyiyuan WeChat (the day of the event);
4. On September 3rd, the customer invitation was completed and the invitation letter was received. Invitations and happy stills will be collected from August 3 1 day to September 3 (each family will write down their thoughts on this photo while sending it, which is convenient for happiness);
5.8/KLOC-0.9 Complete the design draft of the invitation letter and other materials; August 3 1 Make an invitation letter;
6. All prizes will be ready on September 5th.
7. The second invitation visit was completed from September 4th to September 5th.
(ii) Materials
Note of person in charge of material name and quantity: 120 Happy photo printing of activity materials. Ren Yanhui completed the invitation on September 5th.
Used for activities and lucky draw) 100 pieces made in Ren Yanhui on August 3rd1day.
There are 60 number plates in the sales office.
Hanfu lease 10 set, completed on September 7th.
Finish 60 cups on September 7th.
Lottery box 1 available in the sales office.
Prize Yuan Zu ice cream set gift box 2 boxes completed in Ren Yanhui on September 5th.
Moon cake gift box 5 boxes
30 mooncake gift packages
2 copies of other documents signed by Ren Yanhui on September 5th.
2 copies of Sika
Speakers 4 speakers
2 scissors
6 black pens
Some cakes, such as moon cakes, are Yan Hui.
Three fruit dishes
Seven. Media promotion
Wechat/Weibo September 1 1 Times "Love is happier in Tianyi Garden" Mid-Autumn Festival gathering for love.
September 1 Weibo/wechat:
Mid-Autumn Festival, reunion, full moon. Aitao Tianyi Garden wishes everyone a happy Mid-Autumn Festival and a happy family on the occasion of the Mid-Autumn Festival. Do you want others to know the happiness of your family? Then come to Aitao Tianyiyuan to bask in the sun! There are still good gifts to send after drying. O(∩xx∩)o… What are you waiting for? Send us your photos!
Jue edition elevator multi-storey garden-enclosed collection, 96㎡ all-round three rooms, limited time hot grab hot grab 57229999
Eight. Activity budget
Expense Content Quantity Expense Budget (Yuan) Remarks
Background board production 60 yuan /㎡3xx8 1440
Red carpet 6x8
A set of stereo 600
Happiness photo printing 1 yuan/piece 120 pieces1200 was completed on September 5.
Invitation letter making 1. 5 yuan/Zhang 1001508 Completed on August 3 1 day.
Hanfu lease 1 10 yuan/set1set11000 was completed on September 7th.
Hanfu Lease Launched in Zhang Xiaowei
Happiness Photo Cup 30 yuan /6018000 completed on September 7th.
Yuanzu Ice Cream Set Gift Box 184 yuan/Box 2 boxes completed on September 5, 3688.
Moon cake gift box 100 Yuan/box 5 boxes of 500 pieces
Moon cake gift package 10 yuan/package 30 300.
A batch of cakes such as moon cakes in 300 yuan.
Reserve fund 200
Mid-Autumn Festival real estate activity planning scheme 21. Activity organizing committee
1. Person in charge: Planning Department
2. Members: heads of departments
Two. Activity time: September 20xx.
Venue: Hyatt City Sales Office
Preparation: Telephone invitation of career counselor, external interception
Third, the Mid-Autumn Festival planning scheme-activity purpose:
1. Promote the signing of contracts by customers who closed the business at the opening.
2. Improve the atmosphere of the on-site sales office that day and make the house very popular.
3. Make a name for Hyatt Hotel and promote interpersonal word-of-mouth effect.
Fourth, the Mid-Autumn Festival planning scheme-activity theme:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
5. Activity slogan: See the scenery to send affection, Mid-Autumn Festival ceremony.
Intransitive Verb Mid-Autumn Festival Activity Plan-Scene Layout: (the day before the opening time)
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival; (Banners or couplets, within one meter of 5 yuan, five meters ×5 = 25 yuan)
Huge external wall suspension: width: height = 10Mxx 13M, content of publicity activities; ( 130 m2 x 10 = 1300)
Hang eight red lanterns above the door. (26x8=2 10)
* * * Cost: 30+1300+210 =1540 yuan = 1600 yuan.
(2) Site layout: (the day before the opening)
1. Banner: Welcome to the sales office of Hyatt Regency.
2. Put a big moon cake in the lobby on the first floor; (The price of KT board or plastic material is unknown, and the budget is probably 300 yuan).
3. Set up a memorial archway at the entrance of the first floor, add two people to make moon cakes at the scene, and hang a tag on the top of the memorial archway to write moon cakes in hometown, so as to set off the atmosphere of making moon cakes and hometown; (archway plus raw materials and labor 1000 yuan)
4. Rent carpets, arches and stereos from the wedding company, (500 yuan).
5. Put 50 flags (4x50=200 yuan) on each floor passage.
6. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added. (Cost 500)
* * * Cost: 2,600 yuan.
Seven. Mid-Autumn Festival activity plan-publicity strategy (time: going to the sales office the day before the opening)
1, DM poster promotion;
A. Publicity content: related contents such as project type and supporting advantages;
B. Time: August 30th, 20xx;
C. publicity form: pictures and words.
2, the venue is huge, and the exhibition board is publicized;
3. Broadcasting and publicity in venues; (available at the sales office)
4. People in the community are crowded with small banners that read: "Wangjing Square wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival Housing Sales Hotline: 0316-6865555 "(20 yuan)
Activity flow
New customers arrive at the sales center-enter the sign-in area to sign in-take the number sheet or serial number-customers gather outside the door-to maintain customers' mood before opening. At the beginning of the market opening, sales take customers to buy a house, customers who sign the subscription book for buying a house-sales take customers to the on-site egg-beating area-customers beat eggs and get lottery tickets-sales take customers to receive prizes and get the grades (with the subscription book and customer ID card)-and receive the prizes after checking.
(The real estate consultant will receive the whole process and introduce them one by one, so as to promote the transaction probability and tap the potential customer base.)
Eight. Activity cost
Location layout (giant+lanterns+couplets) cost 1600 yuan.
Indoor scene layout (kT board+archway) 2500 yuan.
Extrabudgetary expenditure, 500 yuan
* * * Cost: 4,600 yuan.
Mid-Autumn Festival real estate activity planning scheme III. Activity background
Mid-Autumn Festival, family reunion, a person's holiday makes people sad, a person's holiday makes people cry, and our hearts are always yearning to wander outside and fill the sky. Let's put down our burdens and get free. Let's feel the warmth of home together here!
Second, the activity time:
20xx on the evening of September 29th.
Third, the form of activities.
1. Activity theme: music, barbecue, full moon, starry sky, freedom, relaxation!
2. Location: the front door of the company hall
3. Participants: all employees of the company.
Four. Event details
1, divided into four square teams, each with 40 people. It is estimated that there are 160 people in total. Divide into red, yellow, blue and green teams. Red team (about 35 people), yellow team (about 35 people), blue team (about 35 people) and green team (about 35 people), each team recommends a team leader to be responsible for team discipline, live interaction, and mobilize the enthusiasm of players to participate in game activities.
Description:
1) Team up at random according to the number of reports. It is not necessary to specify the captain in advance, and the team members recommend the captain, which can increase the excitement and surprise of the activity.
2) Each team should have a slogan. The captain reports the slogan to the host on behalf of the team, and then leads the team members to shout the slogan three times, followed by "Yeah!"
3) 18:00 to prepare for the activities, and form a team according to the number of people in the department, such as going to the red team for 1, going to the yellow team for 2, going to the blue team for 3 and going to the green team for 4.
2. Game interaction:
1) I like to remember the title of the song (2 players from each team play 5 rounds,) for 20 minutes.
Props: audio whiteboard, whiteboard pen, playing cards.
① Live broadcast of 80' s and 90' s pop songs, each song will be played for 20 seconds, and the players will answer first. Those who answer correctly will be awarded a playing card, representing 10 points.
② Number of participants: 4 pairs (8 people) in each round, divided into 5 rounds, 10, with 50 songs in each round.
③ Four chairs were placed at the activity site.
(4) One player in each group sits down, and one player standing is responsible for answering questions. Reward 1 playing card for each correct answer. Otherwise, the seated players will be punished by the host for "disorderly stick".
2) Drink beer 10 minutes.
① Within 2 minutes, each team sends 1 player, and the player who drinks the most in the specified time wins, which is divided into 5 rounds.
② Competitors should not spill beer on their clothes when drinking, otherwise it will be regarded as cheating.
3) watermelon eating contest 15 minutes
(1) Cut the watermelon into round cakes and eat it within the specified 5 minutes. Each team will send two players in three rounds.
(2) One of them holds watermelon in both hands, and the other eats watermelon. People who eat watermelon can only use their mouths, not their hands or heads. After eating watermelon, he must keep the watermelon skin intact to win.
③ The method used by the winner in the last round is not allowed to be used in the next round, otherwise it will not be counted as a score.
4) Corporate culture, company policies and common sense of Mid-Autumn Festival for 30 minutes.
(1) Prepare 30 questions. Players raise their hands to answer them, and those who answer correctly will be awarded a playing card.
② Number of participants: Each team will send 3 players in two rounds (12), and each round will answer 15 questions ***30 questions.
(3) If the team members sent by each team can't answer, they can ask the team members for help, no more than three times per round.
(4) when the player answers the question, the player in the audience can't answer or disclose information, otherwise 10 will be deducted.
5) Turn the hula hoop 15 minutes.
① Each group will send 1 player, and it is stipulated that the winner with the most turns in 5 minutes will be divided into 3 rounds.
6) Truth or dare to deliver the package 15 minutes.
(1) The music stops, and the person who gets the ball has to accept questions from three teams outside the team, and each team is limited to asking one question.
② The music stops playing for 30 seconds, and each person answers questions within 5 minutes, which is divided into three rounds.
7) Poetry recitation for 20 minutes
(1) For a paragraph prepared in advance, the group that can read the most dialects in this paragraph wins.
② The length of the text should be controlled within 65,438+0 minutes, and the words read in dialect must be pure and authentic.
Give each group five minutes to prepare.
Verb (abbreviation of verb) activity prize
The team with the most playing cards wins, and each person is rewarded with a small gift.
Sixth, activity preparation props
Audio and microphone, multimedia curtain, disposable cups, napkin, disposable plate, whiteboard, whiteboard pen, four team cards, four chairs, four hula hoops, 1 playing cards, blow sticks, five balls and watermelons, and stopwatch.
Seven. capital budget
Barbecue 1500 yuan, drinks, snacks, beer 1000 yuan, cups, napkins and other 300 yuan, estimated at 2800 yuan.
XI。 Activity flow
1 and 18: 00, all teams gather and distribute Mid-Autumn moon cakes according to departments, which are divided into four teams: red, yellow, blue and green. Count off and form a team.
2. 18: 20, each team recommends a team leader and puts forward a slogan. The captain will lead the team to shout three times.
3. 18: 30-2 1: 00 game interaction.
4. The whole activity ends before 2 1: 00.
Mid-Autumn Festival real estate activity planning scheme 4 I. Activity purpose
1, reflecting the characteristics of the project through activities, improving the brand reputation and expanding the market influence of the project;
2. Enhance customers' awareness of the project brand, maintain the old owners, enhance the effect of friendship and word-of-mouth communication, and promote the old with the new;
3, through the weekend warm-up activities, gather new and old customers to the scene, create an atmosphere, combined with the current policy to improve sales performance.
Second, the number of activities.
Old customers: about 40 groups
Recently registered customers who are interested in calling: about 10 group.
* * * About 50 groups.
Three. Activity time and content
September 6, 9: 00- 17: 00: riddles on DIY+ lanterns of iced moon cakes.
September 7th 9: 00- 17: 00 solve riddles on the lanterns.
Fourth, the theme of the event
How bright the moonlight is at home! It is famous in Happy County.
Verb (abbreviation of verb) activity flow
1. Visiting customers go to the registration office on the same day, sign in and get DIY coupons, participate in DIY and answer riddles on moon cake lantern activities.
Move;
2. The customer takes the production certificate to the production desk to participate in activities; The moon cakes you make can be taken home to share with your family.
Let the family taste their own moon cakes;
3. After the customer determines that he can guess the answer according to the riddle content in the guessing area, let the staff solve the riddle.
Take it off and go to the sign-in desk to check the answer. After the answer is correct, the staff will give out prizes. If the answer is controversial, the staff's answer shall prevail;
The bar has prepared snacks for customers to taste.
Preparation of intransitive verb materials
Eight, the activity is expected to visit 50 groups, 2 sets of transactions!
Nine. Activity rhetoric
Hello, I am the property consultant of the sales department of xx and xx projects. I'm calling to inform you that this Saturday we will hold an activity of solve riddles on the lanterns and homemade moon cakes. We can not only make moon cakes, but also take them home to taste with our families, solve riddles on the lanterns and give small gifts! ! Will you come in the morning or in the afternoon?
Then be there or be square! Wish you a happy life!
Special instructions:
1, the number of participants is scheduled to be 80 groups, and each group is limited to making 3 moon cakes;
2. Four property consultants, each inviting 20 groups of indicators, among which the old owners are within the 10 group;
(The developer specifically stated that the intended customers are the main ones, supplemented by the old owners. I don't want the event registration form to be full of old owners. Please understand! )
3. Plan and be responsible for DIY of moon cakes. The riddle area needs a (channel/assistant). If the customer guesses the riddle correctly, he will take off the riddle lamp and give it to the customer. Sign-in desk to register for the prize (photo required).
Mid-Autumn Festival real estate activity planning scheme 5 I. Activity time
20xx September 818: 00-21:00
Second, the venue of the event
Mingcheng central square
Third, the theme of the event
full moon; a baby's completion of its first month of life
Interpretation of the theme: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm atmosphere of home, meaning that you will go home when you enter xx.
IV. Purpose of the activity
1. Build a platform for close communication between owners and developers.
2. Establish the corporate image of the developer and further publicize the real estate.
3. Dig deep into potential consumer groups.
The estimated number of participants in the verb (verb) activity.
Mid-Autumn Festival party: 600 people
Mid-Autumn Festival reception: 400 people
Total: 1000 people
Intransitive verb campaign slogan
"Are you going home for dinner tonight?"
Interpretation of the activity slogan: As a traditional festival in China, there is a saying in the Mid-Autumn Festival: "I miss my relatives twice during the festival", so the activity slogan can trigger this activity with a relative's inquiry, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.
Seven. Activities and creative plans
L Promotion measures before the event:
1, in this activity, you can enjoy 9 if you buy a house on the same day. 20% discount promotion activities (note: some restrictions can be set according to the developer's situation);
2. Make and give away some cultural promotional shirts at will;
3. Make a Mid-Autumn Festival printed admission ticket with the words "xx Famous City" (the shape can refer to the shape of moon cakes);
The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers. Mid-autumn festival evening party
In order to achieve better publicity and wider awareness, this activity plan divides the party into two parts: the party part and the reception part, and organically combines the two parts through some activities and links.
Party content:
The party highlights the atmosphere and style of home, explains the connotation and details of the Mid-Autumn Festival, promotes the traditional culture of China, arouses the resonance of all participants, and allows them to integrate into the party in the fastest and most natural way, so that all participants can truly feel the warmth of home.
During the party, the relevant leaders of xx Group awarded the title of honorary employee of xx, the1000th owner of xx Real Estate (Note: the specific figure can be determined according to the specific situation of the developer, and it can be an integer digit, 8 15 digit or 9 18 digit, which is related to the Mid-Autumn Festival).
On-site interactive meeting:
1, making moon cakes on the spot
The hired chef will demonstrate the production technology and process of moon cakes on the spot, and the interactive host will operate on the spot and send the prepared moon cakes to the person he wants to give them to for tasting.
This link mainly highlights the warm atmosphere of a family, especially those owners who work hard all day. It is difficult for them to help their families do anything. Expressing apologies in this way can make them feel more deeply the difficulty of running a family.
2. Collect poems and songs about Mid-Autumn Festival on the spot.
The host collected all kinds of works (such as songs, poems, etc.) about Mid-Autumn Festival from the audience and gave them to the people they wanted. The form of giving can be either offering songs on the spot, splashing ink on the spot, or reciting to relatives.
In this link, it is mainly considered that in all kinds of works about the Mid-Autumn Festival, the Mid-Autumn Festival is mostly used to express a feeling of homesickness and missing relatives. Its purpose is to strengthen the feeling and atmosphere of home, and to embody a style of praising feelings with poems, words and feelings.
3, the taste of moon cakes, the taste of home
The host invited the audience to taste moon cakes, which can be divided into sour, sweet, bitter and special ones. The sour audience needs to tell him (her) a sad thing in his (her) family life on the spot; The audience who eats sweets needs to tell him or her the sweetest thing in family life on the spot; Audiences who have suffered a lot need to tell the most painful thing (process) in their family life on the spot; Visitors who eat characteristic moon cakes can get cash or material rewards from developers on the spot. This link is mainly to let participants and participants share all kinds of flavors in life, so as to achieve * * *!
4. Word substitution
The host invited the audience to read an article on the stage, replacing "Mid-Autumn Festival" with "xx" and "xx" with "Mid-Autumn Festival". Participants who have not made mistakes will receive cash or material rewards from developers, and those who have made mistakes will be punished to some extent.