Abstract: The characteristics of Chinese characters endow it with "visualization". The image design of Chinese character graphics can also be called image-changing font graphics. Image Chinese characters endow the characters with strong thoughts beyond literal meaning, and recreate the characters through rich associations and ingenious display of romantic colors. The changed image transcends the concrete image and extracts the abstract meaning.
Keywords: image design of Chinese characters' graphics and images
"Image" has recently quietly become a word with high usage rate, such as body image and city image. With the widespread use of the word "image", the meaning of image is constantly changing. Because it is not a static concept, but the result of the interaction between the observer, the observed object and the environment. "There are differences and connections in the environment. Observers have strong adaptability and choose, organize and give meaning to what they see according to their own wishes. ..... so the image of a specific reality will be very different between different observers. "
The connotation of "image" is not only constantly changing, but also a very abstract concept, which is difficult to summarize in one sentence. Modern Chinese Dictionary interprets "image" as "artistic conception", which is obviously different from what we call image. "Artistic conception" is more used to describe poems and songs, while the images we talk about are more used to describe a casual, spontaneous and spontaneous feeling of Shariba people. In the book Principles of Pattern Design, Zhuge Kai defines "image" as "a new image generated by the psychological process of creating imagination on the basis of memory representation."
In the "Chinese character image design" discussed in this paper, the author understands "image" according to this interpretation. In addition, the author also believes that "image" includes two aspects: form and modality. The essence of its difference from "image" lies in emphasizing the foundation of "shape like this" and the unity of internal and external. "For example, the meridian gate of the Forbidden City, the concave plane and towering brick walls are its external shapes, and the surrounding posture formed by the tall city walls gives people a magnificent feeling, which is its internal meaning. It is reminiscent of the closed-door and centralized rule of the feudal dynasty. "
Chinese characters are ideographic characters, so its composition itself contains meaning. In the development of Chinese characters, form and meaning are always intertwined. This is also an important reason why Chinese characters have not been converted into pinyin characters. For example, the word "crown" consists of three parts: face, yuan and inch. "Clothes" means "cover", while "Yuan" originally means "human head". Originally, the configuration of the word "crown" here is enough, but there is also a word "inch", which represents another meaning of "crown"-crown system. It is a ceremony to show men coming of age, and it also refers to using a specific crown to control people's specific behaviors on specific occasions. The ancient crown system is quite complicated, which is intuitively manifested in various laws and regulations that people must abide by when wearing a crown, while the deep meaning is to use the crown as a symbol of etiquette from time to time to control people's words and deeds. All these "images" are concentrated in the "inch" of the "crown" configuration.
It can be seen that the form and meaning of Chinese characters are directly related. Therefore, Chinese characters get rid of the dependence of ordinary characters on language and become a relatively independent information carrier system. The existence of this ideographic function of Chinese characters has led to the full display of Chinese characters in future activities. People in China often say that a book is a painting of the heart, and the words are like people. This shows that in the consciousness of our nation, a person's psychological thought and ideological character are inevitably shaped by the words he wrote. It can be seen that China people's writing is similar to painting, which undoubtedly has more room to express people's hearts. Based on the above two points, we can draw a conclusion that the font of Chinese characters has achieved a quite special "character" in the development process.
Because of its image foundation, it is easy for people to form its image characteristics when writing it; But this image is more abstract than the real thing, and it is easier to vent the writer's spiritual image. The characteristics of Chinese characters endow it with "iconicity" ―― a material feature that connects the personality and structural characteristics of images in people's minds with Chinese characters themselves. In the form of Chinese characters, there is a feature that may arouse strong images for any observer. It is not only seen, but also clearly and strongly perceived, and has joined the creator's own spiritual feelings. This feature of Chinese characters has been fully reflected in Chinese character graphics. The image design of Chinese character graphics can also be called image-changing font graphics.
"Its characteristic is to grasp the personalized image and personality of specific characters, convey the connotation characteristics of characters through visual expressions, and form their own interests." Image Chinese characters endow the characters with strong thoughts beyond literal meaning, and recreate the characters through rich associations and ingenious display of romantic colors. The changed image transcends the concrete "image" and refines the abstract "meaning", thus obtaining a vivid expression of the functional meaning structure of the media. Because of the diversity of Chinese characters' meanings and the changeability of creators' spiritual images, the methods of image design present various faces. In addition, in the development of Chinese characters, the meaning of Chinese characters has been growing.
Therefore, the scope of image design is constantly expanding and the design methods are constantly changing. For example, symbolism, metaphor, implicit rendering, transferred epithet and other methods. According to the different meanings of the characters used in the design and the different borrowed symbols, the image design methods of Chinese characters are classified, and some classification methods of "Modern Chinese Character Image Design" by ICY teacher are also borrowed. The design of word meaning image refers to the expression of the attributes of the things to be conveyed by borrowing the meaning characteristics of the words themselves in the artistic design of Chinese characters. This is the simplest image design, as long as it shows the meaning of Chinese characters intuitively. Of course, the same Chinese character is displayed differently by different people. Look at the following group of happy people (see figure 1): people use different things.