In today's society, radio programs have been gradually marginalized. The literary part of radio programs has been marginalized. The superposition of these two kinds of marginalization has caused the embarrassing position of radio literature programs.
Nowadays, most radio presenters read a literary work with a little music. Far from reaching the far-reaching image contained in literary works. The host's own foundation is not solid, and the listening range of literary programs is small and unprofitable, which has caused the decline of today's radio literary programs. Radio and literature programs are often arranged in the middle of the night, and most people have fallen asleep safely, so they begin to broadcast. There are few radio and literature programs in prime time.
In order to better develop radio literature programs, the author believes that the following points should be achieved.
First of all, efforts should be made to improve the internal conditions of radio and literature programs. Specifically, first of all, we should improve the strength and level of the host of literary and artistic programs. It is no exaggeration to say that the host of radio and literature programs is the soul and backbone of the program and one of the most important components. The host's literary and artistic skills and professional level are the key factors that directly affect the quality of the program. Radio and literature programs should actively cooperate with key universities, grab resources, improve treatment and attract talents. You can also conduct sea elections within a certain range to select outstanding talents. Secondly, program production should be innovative. It can no longer be a cliche that feels comfortable reading the manuscript. The host should integrate into the literary works, touch himself and touch the audience. Increase interactive links and maintain effective communication with the audience next to the radio station. Finally, the broadcast literature programs can be narrowed and popularized. On the one hand, we rely on excellent programs to attract truly appreciative audiences, firmly grasp these audiences, and rely on profound content and exquisite expression to show the charm of the integration of broadcasting and literature. For example, the literary theme "Immortal Heart Lamp" produced by Wuhan People's Broadcasting Station has both beautiful words and strong passion: "When I open the title page, I see the wheelchair that is slowly aging, the sunshine that is slowly aging, and the innocent smile like a child and the tenacious spirit like a pine and cypress. Your mouth is lifted with your bare hands, breathing and rippling with the scenery. This kind of faith, youth and passion that forgets time and space is not the character that you stick to day after day and year after year? " The author repeatedly used two "growing old slowly" to lament the passing years, and then echoed two "seeing" to praise the "personality power" that will never die. The contrast between the connotations of "death" and "immortality" forms a strong emotional tension with the language charm of singing three sighs and going back and forth. A simple but tall, calm but persistent respectable old man image stands out in front of us. This passage will inevitably cause people to "discover" the spiritual power contained in the text and "discover" people. On the other hand, it will be very popular. Soothes the tired hearts of modern people with the humanistic care of literature. Such programs can give ordinary people a spiritual haven, a spiritual home and a perspective of understanding the world without profound literary thinking and professional literary terminology. For example, the literary monograph "Passing the Truth" produced by the Voice of the Taiwan Province Strait focuses on online literature, revealing the different styles of online literature between the two sides of the strait and the reasons for the differences from the hands of the first runner-up in the Phoenix Online Literature Competition between the two sides of the strait. The selection of materials is novel and has the flavor of the times. Although the final bonus is not too high, it is still worth encouraging.
Second, strive for the external environment of broadcasting literature. Specifically, it is necessary to deal with the relationship with the government and advertising investors. Radio cultural programs should strive for the attention of relevant state departments, apply for protection policies, and protect the survival of radio cultural programs. The government forcibly keeps literary programs, even for the purpose of making money. Forcibly transfer radio and literature programs to prime time. Or at least you can allocate funds and rely on government subsidies to solve some financial problems. Pay attention to skills when dealing with the relationship with advertising investors. Businessmen always put profit first. In addition to showing the potential value of radio literature programs, we should strive to win the sympathy of entrepreneurs with literary tendencies or social spirit, and let them take up their posts and serve as honorary directors. In short, the external environment is changing at any time, but there is an irreversible trend, that is, after meeting the material needs, the audience will pay attention to the spiritual level, and the demand for radio and literature programs will increase day by day.
The old man Ba Jin once said: "The basic task of literature education is to arouse people's yearning for the unknown world, an imagination, a romantic spirit, and give people a spiritual foundation." The author fully believes that the broadcast literature programs produced by the producers of broadcast literature programs can prepare such a "foundation" for the audience, so that the audience can sit down and listen, enjoy their hearts in appreciation, and then enjoy their ambitions and spirits. There are temporary difficulties, but radio literature programs that can be solved in the process of progress can occupy a place in today's social development.