Brand slogan of CITIC Bank

The Chinese slogan of CITIC Bank is "Commitment to China, Commitment to Faith". Citic bank private bank guards the temperature of inheritance with faith. CITIC Bank, formerly known as CITIC Industrial Bank, was founded in 1987 and renamed at the end of 2005. CITIC Bank is one of the national commercial banks in China, with its headquarters in Beijing. CITIC Bank put forward a new idea of "keeping the temperature" brand of retail banks to build a "temperature" brand of retail banks.

Corporate Culture and Values of CITIC Bank

The cultural concept of CITIC Bank is: striving for first-class service, building a boutique bank, standardizing, caring, managing money and serving, giving priority to internal control, and building three lines of defense. Adhere to the "customer-oriented" and the business philosophy of "safety and trustworthiness, compliance management, scientific and technological career, service entity, market orientation and value creation".

CITIC Bank regards "creating value for customers and improving their happiness" as the mission and responsibility of "CITIC Happiness Wealth", and by creating a wealth management brand with professionalism and temperature, it will escort every customer and accompany every family to grow together.