Graded reading is to provide children with scientific reading plans, different reading materials and scientific and targeted reading books according to their intellectual and psychological development at different ages. Graded reading originated in developed countries and developed in Hong Kong and Taiwan for more than ten years. The concept of graded reading originates from the scientific analysis of children's physiological and psychological characteristics. Children's reading nature and reading ability are completely different in different growth periods.
In Europe and America, English graded reading standards represented by Lexile Grading (Lance Grading) and GE Grading have been implemented for 40 years. On the basis of this grading standard, several grading reading education product companies with a price of more than 1 billion dollars were born, such as Renaissance, Newsela, LightSail and so on.
Product Analysis of Graded Reading Market in China
Serial number, name and time? Product positioning, core competitive points of product series, logical profit model of product operation.
1. koalas study? 20 16 10 10 launched in October | K 12 a graded reading brand created by reading education | koala reading app series (for students and teachers), koala parents (WeChat applet) and koala reading (for school use)? | Provide a reading solution with ER framework as the core for Chinese reading needs | To B mode, and establish cooperative value-added services with prefecture-level city education bureaus and schools.
2. Lemon reading? 2065438+launched in September 2005? | Graded reading application software for domestic primary and secondary school students under Little Lemon Education Technology | Lemon Reading APP series and lemon reader have established a complete set of overall solutions for Chinese graded reading with "software+hardware, reading+interaction, ability+interest" |? Evaluation-graded recommendation-phased learning-monitoring &; Community communication-evaluation and upgrade | hardware (reader)+paid books.
3. Get close to the mother tongue and go online in 2003 | Cultural and educational institutions that provide graded reading products and services for children aged 3- 12 | Graded reading texts (graded poetry recitation "I have something to recite every day" and graded literature textbook "My mother tongue class"), live lessons (small step reading) and audio lessons | (early entry time, rich resources, at the same time, We should grasp the two major directions of children and teacher training | On the one hand, we should provide children with mother tongue learning products suitable for language acquisition and psychological development, on the other hand, we should provide schools with systematic education services and teacher training | Copyright fees for book research and development, teacher training for teachers and educational institutions, education service fees, operating income of offline schools, learning fees for theme summer camps and winter camps, and income from online courses for small step reading.
4. Reading Extracurricular Books 2065438+August 2008 | Content product APP and e-book reader developed for teenagers | The first content product focusing on teenagers' reading in China, providing a large number of high-quality books; Expert guidance to cultivate reading interest; Content classification (by age) | Carefully select high-quality content for children to read in the right way | Reader+value-added services (annual fee, membership fee, books, etc. ).
5. Youdao Music Reading 2065438+July 2008 | Children's Library, mainly for children aged 6- 15 | App | Practical experience and operation mode of educational products such as Netease Youdao; Rich content library; Personalized recommendation logic? |? 1. Construct five stages of children's reading from germination to independent reading; 2. Recommend books according to five stages; 3. Personalized recommendation forms a closed loop. | Membership fee.
At present, there are still some difficulties:
(1) Reading habits are difficult to cultivate;
(2) Personalized recommendation is still in the exploratory stage;
(3) Lack of scientific and standardized graded reading system;
(4) The definition of business model is not clear.