Model essay on the planning scheme of Dragon Boat Festival in 2022 (I) Activity time
The fifth day of May (20xx.6.20) is a traditional festival in China. Dragon Boat Festival, the company has a day off. In order to make employees have an unforgettable and beautiful Dragon Boat Festival, we specially held "Zongye" on June 15: 00- 17: 00. Remarks: After 2 hours of activity, employees will be paid normally;
Second, the venue of the event
Company entrance, open space; Alternative: If it rains, change to the workshop on the second floor;
Three. Activity process and content (about 2 hours in total)
1. Greetings and speeches of leaders' festivals, 5 minutes;
2. Game session, organized by Human Resources Department, 80 minutes;
2. 1 Dragon Boat Festival knowledge quiz (team game, about 15 minutes)
As one of the important traditional festivals in China, the Dragon Boat Festival has its unique legends and customs. This activity is mainly to test whether employees understand the relevant knowledge contained in the Dragon Boat Festival. The human resources department will screen some interesting competitions about the knowledge of Dragon Boat Festival and try to answer the correct personnel reward gifts.
2.2 Zongzi Eating Competition (individual competition, 30-45 minutes)
Participants were divided into three groups (men and women competing separately) and blindfolded. After the host announced "start", each contestant turned his head five times in the same place, then found his own zongzi, opened the package as quickly as possible, raised his hand when the zongzi was completely swallowed, and signaled the host to announce the end of the game after the referee checked it. The player who finishes the game in the shortest time will get prizes, and the other two will get souvenirs.
2.3 You come and I go to the competition (team competition, 20 minutes)
A team of four players, divided into two groups, made a circle with ropes. Two people are standing at both ends of the rope, drawing a straight line on the ground, and one is standing at both ends, holding a watermelon and disposable cups. Only when two people standing in the rope exert their strength in opposite directions can they eat watermelon and spit watermelon seeds into the cup. In the end, within the specified time, the party with more watermelon seeds wins, and two people in the winning group reward prizes, while two people in the other group reward souvenirs.
3. In the awarding session, the leaders of all departments of the company will give awards and take photos as a souvenir, which is expected to last for 20 minutes; 4. Take a group photo for 5 minutes;
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Fourth, the event registration
Event registration time: as of June 16, 17:30, so that the company can prepare event supplies and gifts; Registration method: fill in the activity registration form in the human resources department on the second floor;
Registration requires attention:
1. There is no need to register for the Dragon Boat Festival quiz, and all employees will answer it on the spot.
2, eating zongzi competition activities, you can sign up for a single person, and the human resources department will compete separately for men and women according to the total number of applicants;
3. In the game where you come and go, employees need to find their own partners to register together, that is, two people need to register at the same time; Men can take it, men can take it and women can take it;
One person can sign up for multiple games;
Verb (abbreviation for verb) activity preparation and funding
1, event prize:
1. 1 knowledge quiz, prepare 10 questions, and the prize is a small bottle of shower gel, about 10 yuan/bottle, *** 100 yuan;
1.2 eating zongzi competition, with 3 people in each group, the prize is a small bottle of shampoo, about 10 yuan/bottle, and the souvenir is washing powder, about 18 yuan/bag, that is, a group of 30 people sign up, * * 180 yuan;
1.3 You come and I go, 4 people in each group. One group of prizes was a small bottle of shower gel/shampoo, about 10 yuan/bottle, and the other group of prizes was washing powder, about 4 yuan/bag. There were 4 people ***28 yuan, according to the group 10, and * * 280 yuan;
2. Activity props
2. 1 Banners celebrating the Dragon Boat Festival, as the background of the event, need to take photos and photos during the event, with a budget of 5 meters, about 50 yuan; 2.2 During the Zongzi activity, if 30 people participate in the preparation of 35 Zongzi; Prepare 2 watermelons for the activity, estimated at 100 yuan;
3. Dragon Boat Festival benefits
All staff have one bag of zongzi, two bags, about/person in 6 yuan. At present, there are about 90 employees, 540 yuan; The total fund for the activity is expected to be 1250 yuan;
In order to effectively use the opportunity of traditional festivals, carry forward the excellent culture of the Chinese nation, let the community residents better understand the Dragon Boat Festival, feel its rich cultural connotation, understand the customs of traditional festivals in China, and experience the significance of traditional festivals in China, Huilin Oasis Community has formulated the following activities according to the actual situation of the community:
I. Guiding ideology
Taking this traditional festival as an opportunity, we should dig deep into the profound cultural connotation of the Dragon Boat Festival, extensively carry out mass publicity activities on folklore, fitness, patriotism, environmental protection and popular science, guide residents, especially community teenagers, to further understand, identify with, love and live traditional festivals, fully mobilize the enthusiasm of community residents, and devote themselves to the activities of creating people's civilized cities with more enthusiasm.
Second, the form of activities
1, the theme activity of "Zongzi Passing Love". Under the leadership of the General Party Branch of the community, with five old volunteers and primary and secondary school students as the main activities, I personally sent holiday wishes and greetings to the elderly, the low-income recipients, the disabled and the old party member in the community, and brought dumplings to have a happy Dragon Boat Festival with them in advance.
2, "classic reading" theme activities. With the General Party Branch and the Community Working Committee as the center, organize party member and community youths to recite Qu Yuan's poems and songs, carry forward the spirit of patriotism, and eulogize the beautiful Nanjing City. The community will recite ancient and modern classic famous sentences as the main form of expression, and set off an upsurge of remembering Qu Yuan's patriotic spirit and praising the harmonious and prosperous times.
3, festival folk propaganda activities. The community will publicize the origin of the Dragon Boat Festival through civic schools, "symposiums" and billboards, and let people experience holiday customs and feel the charm of traditional culture through activities such as making zongzi.
Three. Activities require
1, attaches great importance to it. The community will formulate a feasible activity plan of "Our Festival-Dragon Boat Festival" according to the actual situation, and strive to create a harmonious and peaceful holiday atmosphere.
2. Innovative forms. The community will carry out extensive publicity, give full play to the main role and initiative of residents, mobilize residents and participate in various activities, so that residents can become the protagonists of festival activities.
3. Information report. The community reported the related activity information of "Our Festival-Dragon Boat Festival" theme cultural activities to the street at the first time to publicize the 20xx Dragon Boat Festival community activity plan.
2022 Dragon Boat Festival planning model essay (Part III) xx month is a month for businesses to let a hundred flowers blossom. After the excitement of the first two festivals, merchants are still enthusiastic about the Dragon Boat Festival promotion planning, so what should we pay attention to in the next Dragon Boat Festival promotion planning?
After the first Dragon Boat Festival holiday, merchants have a preliminary understanding of the Dragon Boat Festival market and made corresponding adjustments to the Dragon Boat Festival promotion activities to cope with the changed market environment. Let's take a look at the precautions for the Dragon Boat Festival promotion.
One is accurate positioning.
Mainly in the clear theme, clear is to convey the brand image propaganda or on-site sales, don't fall into the misunderstanding of promotion. In addition, we also need to know the dynamics of competitors and the latest promotion intentions of competitors during the Dragon Boat Festival, such as new product status, discounts, gift distribution, new product introduction and so on.
Second, determine the best action plan.
In addition to careful planning and personnel arrangement in advance, we must also have a good plan, give full play to the advantages of teamwork, unite as one, and let Qixin cooperate well; Secondly, it has strong execution ability. Moreover, all activity arrangements and material preparation should be closely related to the theme of the activity. The general manager should know every link of the activity, understand the progress of each piece, and find and solve new problems at the activity site in time. It is necessary to carry out detailed training for the personnel involved in the activity, convey the purpose and theme of the activity to everyone's heart, and fully mobilize the enthusiasm and sense of responsibility of each employee.
Determine a timetable, plan a budget
The promotion time of the store should be sooner rather than later, and the special offer should be three or four days earlier than the opponent, so as not to be preempted by the opponent. No matter how good the planning is, no matter how good the opportunity is, if there is no complete and accurate planning budget, there will be insufficient products, promotional items will not be in place, customers will not be able to buy what they should buy and get what they should take, which will definitely affect the overall effect of the event.
The fourth is to create a scene atmosphere.
The atmosphere of Dragon Boat Festival includes two parts. One is the scene atmosphere, including atmosphere posters, popular posters, decorative items, appropriate radio and music, which will greatly stimulate customers' desire to buy. Specifically, do a good job in theme advertising, highlight the holiday atmosphere from color and title to programs and activities, and create holiday business opportunities with theme advertising; Another atmosphere is the mood of employees, which depends on whether the organizer can mobilize the positive attitude of employees. One of the most effective methods is to set an appropriate task and sales target, and reward according to the achievement rate after the activity.
Fifth, strictly control the promotion cost.
Reasonably predict and control the input-output ratio, and never blindly follow anyone and spend money like running water; Try not to confront strong manufacturers, especially not to fight price wars with strong rivals, and should find another way to highlight their own advantages and selling points; In fact, the design of holiday promotion activities should be "tailored", so as to achieve good results.
The sixth is the evaluation summary.
Every holiday marketing activity needs a good evaluation and summary to improve the quality and effect of holiday marketing. For example, the sales volume of this activity, the effect of implementation, the proportion of consumer evaluation, and the general situation of peer reaction. Analyze the advantages and disadvantages of each activity; Summarize the success and learn from the shortcomings. The purpose of evaluation and summary is to avoid risks and achieve greater success in the future.
From May to August, there will be Dragon Boat Festival, Father's Day and school banquet. In order to establish the image of the hotel in the industry, seize the market share, and create a happy and peaceful consumption atmosphere, we will take the opportunity of holiday rewards to carry out a series of activities focusing on catering, rooms and front office to maximize the overall performance of the hotel. Specific activity planning suggestions are as follows.
First, the Dragon Boat Festival planning recommendations
1, activity theme: "Celebrate the Dragon Boat Festival in Zongqing, and the fragrance is in xx"
2. On the day of the festival, broadcast audio-visual materials about the Dragon Boat Festival, such as dragon boat racing. In the front desk office area.
3. Play holiday greetings on the electronic scrolling screen in front of the hotel.
On the day of the festival, the floor attendant greeted the guests uniformly: "Happy Dragon Boat Festival".
5. It is suggested that the catering food processing department launch special dishes with distinctive holiday characteristics on the holiday day for guests to taste.
6. Place festival display boards in the lobby for promotion.
Second, Father's Day activities planning suggestions Hotel Dragon Boat Festival planning scheme
1, activity theme: "Father's Day, our Thanksgiving Day", "Father loves mountains, and the festival is in xx".
2. Put flowers such as sunflowers and roses in the guest room to set off the festive atmosphere.
3. On the day of the festival, play audio-visual materials about praising father's love in the lobby area.
4. Post the spray-painted cloth with the theme of Father's Day in the lobby to create a festive atmosphere.
5. Play holiday greetings on the electronic scrolling screen in front of the hotel.
Third, the school banquet planning suggestions
1. Activity theme: "to beno. 1 Mr. Shane, xx is the first choice for a good banquet".
2. Students who have accumulated a certain amount of food and beverage consumption will be given a special room or a gift for further study.
3. Introduce the special dishes of the school banquet and give them to the students who eat and drink during the school banquet.
4. Play promotional information on the electronic scrolling screen in front of the hotel gate.
2022 Dragon Boat Festival Planning Scheme Model (Chapter 5) Preface to the activity scheme of "Dragon Boat Festival, let's make sachets together" Dragon Boat Festival is one of the largest traditional festivals in China, which falls on the fifth day of the fifth lunar month. For more than two thousand years, the Dragon Boat Festival has been a folk festival to prevent diseases, ward off evil spirits and drive away drugs, and pray for health. With the improvement of life quality, how to protect and attach importance to traditional festivals has become a hot topic in China. When the traditional festivals of the Chinese nation such as Dragon Boat Festival and Mid-Autumn Festival are listed as legal holidays by the state, exploring the traditional festivals will make the Dragon Boat Festival more meaningful and become the focus of public attention.
On the day of Dragon Boat Festival, a "sachet making contest" was planned and held, and 5,000 sachets were customized and distributed to owners of various communities and parking lots in the main city. Making and wearing sachets on Dragon Boat Festival can avoid plague and drive away poison.
I. Theme of the event
On the Dragon Boat Festival, we make sachets together.
Second, the content of the activity
1, sachet making contest. On October X, five community residents (60 to 100) and self-registered private car listeners were organized to hold a sachet making competition in a square. Set up a stage at the contest site and conduct an hour-long interactive program.
2. Distribute sachets to the host. On the day of Dragon Boat Festival on X, X, we will distribute sachets to owners free of charge in various communities, parking lots, supermarkets and other places.
Third, the activity time
20xx year x month x day, from the beginning of the month to the end of the month, the activity preparation stage.
X month X day, the climax of the activity, at the same time held a sachet making competition, and distributed sachets to the owners.
Four. Activity steps and specific arrangements
1, preparation period
At the beginning of X, prepare the materials needed for the sachet making contest, including cloth, filling spices, wrapping thread, etc. Implement the activity venue of X-Day Square. Customize 5000 sachets for car owners.
2, publicity warm-up period
Through the channel publicity belt, mobilize residents in various communities and private car listeners to sign up for the sachet making competition. At the same time, you can expand the predicted name of the collection sachet.
3. Square activities
Time: X, X, X, morning Content: A "sachet making contest" will be held in the square with 60 to 100 participants. During the competition, the host played interactive games with the audience and the live audience. Interactive content can be combined with business requirements. Invite other media to report this activity. The awards are tentatively set as: Best Aesthetic Appreciation Award, Best Creativity Award, Best Production Award, Best Modeling Award, Best Color Award and Best Design Award.
4, sachet distribution
On the day of the Dragon Boat Festival in X month, the sachets of the sponsors will be sent to various communities and parking lots, distributed to the owners on the spot, and hung on the car. It is estimated that 100 owners can collect sachets at designated places.
Analysis on the background of the model essay of the Dragon Boat Festival planning in 2022 (ⅵ);
Recently, I read in the newspaper that South Korea is going to declare gangneung danoje festival, which evolved from Gangneung Dragon Boat Festival, as a representative of human oral and intangible heritage by UNESCO, and I can't help but sigh, "I didn't expect that we could become a cultural heritage of other countries after more than 2,000 years of Dragon Boat Festival." To this end, I chose this unit activity, aiming at letting children know that the Dragon Boat Festival originated in China is an indisputable fact, and cultivating and stimulating children's love for the motherland and interest in national culture. About the knowledge of Dragon Boat Festival, children still stay in the custom of eating zongzi, duck eggs and other foods. The origin, legends and customs of the Dragon Boat Festival are still only a little known. It is necessary to enrich their knowledge and experience through activities.
Activity objectives:
1, through the understanding of the origin and customs of the Dragon Boat Festival, try to let children know that it is an indisputable fact that the Dragon Boat Festival originated in China, and cultivate and stimulate children's love for the motherland and interest in national culture.
2, through observation, perception, experiments and other activities, let children understand the meaning of "bad month" and shallow health care common sense.
The story tells children that it is an indisputable fact that the Dragon Boat Festival originated in China. Stimulate children's feelings of loving the motherland.
Activity flow:
First, the origin of the Dragon Boat Festival
It is unanimously concluded that the Dragon Boat Festival is a unique festival in China, and I am proud of my motherland.
The children are familiar with this event, so the discussion is rich. Teachers respond in a timely and appropriate way, forming a cooperative inquiry interaction between teachers and students.
Second, discuss with current events: Where did the Dragon Boat Festival originate?
1, organize children to look at pictures and learn about the customs of the Dragon Boat Festival.
2. Appreciate the story of Qu Yuan and understand the origin of Dragon Boat Festival.
3. Appreciate the story of Huang Chao and understand the origin of Artemisia argyi and Acorus calamus.
Summary between teachers and students: Dragon Boat Festival is a unique festival in China, and I am proud of my motherland. Children can freely observe the leaves of zongzi and taste zongzi for discussion. The teacher reminded the children to pay attention to the coherence of language and listen to other people's conversations.
6. Organize children to discuss: Why do you want to eat zongzi during the Dragon Boat Festival? Revisit the origin of Zongzi again, deepen the impression that China is the birthplace of Dragon Boat Festival, and inspire children's love for the motherland.