No matter in the support of epidemic prevention materials, or in epidemic prevention measures, as well as the adjusted product and industrial development direction, it has made China brand enterprises should look like.
The core action against epidemic disease
Donation, material donation and car donation are the most direct anti-epidemic measures, and car companies responded positively from the beginning. Until now, many manufacturers are constantly expanding their donations. In addition to these donations, car companies really have to praise their hard-core "transformation" during the anti-epidemic period.
SAIC-GM-Wuling-Not only ordinary masks, but also N95. ? The joint supplier changed the production of masks by rebuilding the production line. According to the project construction plan, the dust-free workshop rebuilt by Guangxi Construction Engineering Group will be completed and put into use this month. Mask production line 14, including 4 N95 mask production lines and 0 general medical protective mask production line 10. The daily output is expected to reach more than 1.7 million.
BYD-5 million masks and 50,000 bottles of disinfectant every day? BYD officially announced that it will coordinate resources to design and manufacture protective material production equipment and assist in the production of masks and disinfectant. According to the official, masks and disinfectant will be mass-produced and delivered in February 17 (the production capacity of masks can reach 5 million tablets/day and disinfectant 50,000 bottles/day at the end of this month) until the epidemic situation is alleviated and eliminated.
Guangzhou Automobile Group-Can 30 sets of mask production equipment be installed and debugged at the end of the month? On the one hand, Guangzhou Automobile Group stepped up its self-made equipment, and at the same time sent technical force to support the production of masks in Guangzhou. Through cooperation with suppliers, Guangzhou Automobile Group plans to make 30 to 50 sets of equipment, some for its own use and some for other state-owned enterprises in Guangzhou to produce masks.
Advanced epidemic prevention measures
After the outbreak of the epidemic, the air quality inside the car has become the most concerned point for consumers. Many car companies have given their own countermeasures. Perhaps after the epidemic, the consumption rhythm will return to the right track, and people's requirements when buying a car will put the air quality inside the car in the first place.
Geely Automobile-"Car N95 Mask" production car? Geely has developed the first in-vehicle air conditioning filter element with "N95 mask" as the filtering standard in China, and strives to complete the research and development of intelligent air purification system within 20 days, reaching the mass production standard, and will achieve mass production within 30 days. The first batch of products will be the first to be carried on the Geely automobile donation epidemic area 150 Cargill vehicle.
FAW Hongqi-A New Type of Disinfectant for Interior Air? The first batch of "anti-virus air disinfectant in the car" has been distributed to some "T3 Travel" red-flag cars in Changchun. Disinfectant combined with humidifier can realize circular atomization and directly disinfect the interior space of the car. This method is more convenient and lasting than the traditional disinfection method. At the same time, the disinfectant avoids corrosiveness in the research and development process, and will not cause damage to the equipment in the car such as seats.
SAIC roewe and MG- three defenses. ① N95 standard high-efficiency car air conditioning filter is the standard of all its models. (2) All models are equipped with negative ion generator and antibacterial and antiallergic functional layer. The negative ion generator revolves around three steps: adsorption, structural destruction and sterilization and purification, which can quickly reduce bacteria in the air within one hour, and the sterilization rate is over 85%. The 24-hour bacteriostatic rate of the antibacterial and antiallergic functional layer exceeds 99%.
Realize "N99" air quality, and let users enjoy the peace of mind in the car environment. (3) professional sterilization after-sales boutique accessories and services.
Didi-Install the isolation film on the network car? Starting from this week, Didi will install front and rear protective isolation membranes in network cars in Wuhan, Dalian, Luoyang, Zhengzhou, Harbin, Changzhi, Baoji, Jiangmen and other cities. While requiring ventilation and regular disinfection in the car, drivers and passengers must wear masks, they should also wear a layer of "transparent masks" in the network car to implement multiple protections as much as possible.
Changes in terminal sales
The automobile industry is closely linked from production to sales. If a link is affected, it will produce a series of chain reactions. Especially at the sales end, the negative pressure of dealers will be increasing. Fortunately, after Volvo took the lead, car companies are gradually decompressing dealers and launching online sales models.
Recently, actively expanding online car viewing channels and docking online customer resources has become a compulsory course for 4S stores. Except for the last step of picking up the car, almost all the previous steps can be carried out with the help of the Internet. In fact, this has become a car sales trend that is being considered every year. It's just that dealers were more willing to rely on offline sales methods before, and there were few pure online exhibition halls.
On the contrary, it was a special period, which gave birth to the development of online car sales, transferred the car sales process to online, and turned the on-site car viewing into VR online car viewing. There are also 4S stores that watch live car broadcasts online through short video platforms such as Tik Tok and A Auto Fast, and answer questions raised by consumers. Some dealers also provide home delivery service for one-on-one test drive experience.
In a special period, it may be difficult to test drive, but this model may be more popular with young consumers after a period of market verification.
For car companies, fighting the epidemic is absolutely the primary task at present. China brand car companies are ahead of this task, and after donating money and materials, they have also started hard-core transformation. At the terminal sales level, the development of online car sales, which was born in a special period, may really become a new sales model after the market test.
Although the epidemic has a great impact on the auto market, we have also seen top-down countermeasures. It's only a matter of time before the auto market gets back on track.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.