The news lead is the beginning of the news. It uses extremely concise words to write out the most important and exciting facts in the news, outlines the main points, guides the whole text, and attracts readers.
The introduction is generally the first paragraph or sentence at the beginning of the news, which briefly reveals the core content of the news.
Extended information:
Form:
Narrative style
Also known as summary style and summary style. It uses a direct narrative method to refine, summarize and concisely write the most important and attractive things and ideas in the news.
Its characteristics are that it captures the essence, is highly concentrated, and gets straight to the point.
This is the most commonly used and common type of lead writing. Most messages, especially dynamic messages, mostly use this lead.
Commentary style
Also called conclusion style. Comment on things at the beginning of the message to make the meaning of the news facts more clear, or write the conclusion of the event at the beginning to reveal the meaning and purpose of the event at once.
Commentary-style introductions should not only tell readers the main news facts, but also fully reveal the significance of the things being reported through conclusions to enhance the publicity effect.
When writing this type of introduction, you should pay attention to the conclusion or comments should be extracted from the main news facts, the words should be accurate and measured, and you should be opposed to exaggeration, sensationalism, and wearing boots and hats. At the same time, there should not be too many words. , to put the finishing touch.
Questioning style
Also known as question-and-answer style or question-and-answer style. At the beginning of your message, ask the reader's questions and then answer them.
The advantage of this kind of introduction is to make the problem to be solved in the news or the experience introduced more prominent and sharp, so as to arouse people's attention and deep thinking. But it should be noted that the questions must be asked appropriately and targeted, and they should be issues that the vast majority of readers are concerned about.
The questions in the introduction must be self-asking and answering. However, the way of answering questions can be flexible. You can answer the questions immediately in the introduction, or you can just ask the questions and answer them in the topic.
Descriptive style
Also known as experience style, witness style or detail style. In the news, make a simple, simple and distinctive description of the main facts or a meaningful aspect or detail to create an atmosphere, add color and make it fascinating.
This is a more lively and concrete form of the introduction.
The key to writing this type of introduction well is that the author must go deep into the scene and have true feelings about the scene.
A good descriptive introduction should be about the scene, a character written in the article, a certain thing described in the article, an excited state, or any feelings the author wants to express, outlining For a clear picture, the language should be vivid, vivid, and specific.
Conversational style
Also called "you" introduction. This is a writing technique that directly addresses the reader as “you” in the introduction.
This kind of introduction condenses the distance between the reporter and the reader, making people feel friendly.
The advantage of this type of introduction is that the reader can't help but be immediately attracted to the news, and it reads like a homely story, which is cordial and interesting.
Quotation type
Also called quotation type. That is to say, quote one or two sentences from important speeches by news figures or precise sayings or poems to summarize the news facts or reveal the theme.
Conversational
It takes the form of a conversation where you say something to me or a question and answer. When using this kind of lead, the dialogue content should be carefully selected, and the most important thing is to avoid being irrelevant or procrastinating.
Comparative formula
Use the same thing or similar things that are comparable, such as: advanced and backward, joy and sorrow, sweet and bitter, rich and poor, more and less... ...To compare two phases, they must be two extremely different extremes in order to achieve good results.
Exclamatory style
For surprising anecdotes, the author first expresses his feelings directly in an emotional sentence to arouse the reader's attention.
Reference material: Baidu Encyclopedia - Introduction