We have a dream, which stems from the pursuit of professionalism and social responsibility. It has always inspired us to come together with more and more people for the same goal. -Zhu Renhua
He is a modest and enthusiastic teacher, an approachable industry elder, a passionate athlete, a strict leader and a kind philanthropist forever. ...
If all identities are removed, it still needs to be emphasized that he is still an entrepreneur with deep feelings for Europeanism.
Public welfare illuminates the future of enterprise development.
There are not a few entrepreneurs who are keen on public welfare undertakings, and it is not uncommon for entrepreneurs to donate huge sums of money to poor areas and people in need. But an entrepreneur like Zhu Renhua who can actively lead his team into public welfare undertakings is really commendable.
In any mature industry, corporate social responsibility has become a new standard to measure the competitiveness of each enterprise. An enterprise without social responsibility is certainly not a trustworthy enterprise, and certainly there will be no leap-forward development. Zhu Renhua, chairman of Oupai Electric Vehicle, said that the development of an enterprise is bound to be accompanied by constant returns to society. Without social responsibility, the development of an enterprise will be in trouble.
Wuxi Shengbao Vehicle Manufacturing Co., Ltd. was established in 2003. Under the leadership of Chairman Zhu Renhua, social welfare has always been an important strategy for enterprise development. We know that in 2007, floods occurred in Anhui and other places. In July, Oupai Company held a large-scale flood-fighting and disaster relief activity of "The flood is merciless, and Oupai has feelings", and donated more than RMB 100000 to the affected people in Wangjiaba, Funan, Anhui. In the 2008 Wenchuan earthquake, the company held a donation activity of "We are Together-Pay Attention to Wenchuan Earthquake". Zhu Renhua and other leaders took the lead and donated money to the people in Sichuan disaster area together with employees. On January 20 10, Zhu Renhua led the company's employees to visit Gansu, Shaanxi and other places in the west of the motherland, providing material and financial help to some families with extremely difficult daily life and water shortage. 20 10 March, Europa electric vehicle donated 100 "Mother Water Cellar" to the arid area. Since April 20 10, 16, every European electric car has been labeled with a "public welfare label", that is, every customer buys an European electric car, which means donating money to "Love of the Earth, Mother's Water Pit". 2065438+July 2004 "Learning from Lei Feng in Europe, Industry Innovation Fashion" 58 free services give back to the society. 20 15 1 month "Spring Festival in send warm, courtesy is light and affection is heavy" charity event, which sent a European-style New Year gift to every household.
There are not a few entrepreneurs who are keen on public welfare undertakings, and it is not uncommon for entrepreneurs to donate huge sums of money to poor areas and people in need. However, entrepreneurs like Zhu Renhua who can take the initiative to lead their teams into public welfare undertakings are really rare.
Management is as cordial and strict as respecting teachers.
In Europe, Chairman Zhu Renhua's style has been integrated into the corporate culture, and gradually influenced the brand characteristics of Europe. In this corporate culture, scientific management is the key factor to determine the healthy development of European enterprises. Among them, Zhu Renhua's personality charm has been fully reflected in enterprise management.
Zhu Renhua was a teacher before he started his business. We find that even today, more than ten years after he started his business, his style is still as impressive as that of a teacher. According to the staff of Ou Pai, Chairman Zhu Renhua is a kind leader who reminds you not to make mistakes at all times like a teacher. It can be said that kindness and severity coexist in him, and employees love him and are "afraid" of him. What I like is that the chairman is approachable and cares about employees; "Fear" means that the chairman is strict and always criticizes careless people.
In Europe, table tennis, as the company's "factory ball", is loved by all Europeans. So Zhu Renhua decided to set up a table tennis room. Here, you can always see Zhu Renhua wearing sportswear and playing table tennis with the loader, doorman or security guard on board. In such a movement, Zhu Renhua completely put down the leadership shelf and mingled with ordinary employees.
Every employee in Europe not only learned how to work better, but also learned something that could not be learned in other enterprises. For example, how to participate in public welfare undertakings and contribute to society; How to care about others and make more friends; How to cooperate with each other to form the strength of the team; How to enjoy life in sports and keep healthy; How to pay attention to details and strive for perfection?
In Europe, Chairman Zhu Renhua's style has been integrated into the corporate culture, and gradually influenced the brand characteristics of Europe. In this corporate culture, scientific management is the key factor to determine the healthy development of European enterprises. Among them, Zhu Renhua's personality charm has been fully reflected in enterprise management.
Running a business means running a lifelong career.
Zhu Renhua enterprises have always adhered to a steady style, not impatient, and do not shrink back. Zhu Renhua has his own unique ideas in running a business. "Building a national ambition and creating a century-old brand" has always been the goal pursued by Europeans.
Zhu Renhua has his own unique ideas in running a business. "Building a national ambition and creating a century-old brand" has always been the goal pursued by Europeans.
Zhu Renhua enterprises have always adhered to a steady style, not impatient, and do not shrink back. Around 2006, there was a wave of celebrity endorsements in the industry, and all large and small electric vehicle brands invited celebrities to be spokespersons. At that time, it was suggested that Europe also needed a star to speak for it, but Chairman Zhu Renhua said that Europe's basic skills were not solid enough. At this time, it is not the time to invite celebrities to blindly endorse propaganda. It is even more necessary for Europeans to make European products, straighten out the development of enterprises, and fundamentally raise enterprises to a higher level.
A year later, Zhu Renhua decided that European-style enterprises were well prepared and had certain strength in product quality, enterprise management, network laying and so on, so he started the endorsement cooperation with movie star Jiang. At that time, all major media reported that the cooperation was "the connotation brought them together", and the celebrity endorsements of European received very good publicity results.
Don't let details affect the development speed of the enterprise.
Under the leadership of Zhu Renhua, from the top-the chairman personally picked up the screws in the workshop to the bottom-every employee took every screw seriously, and Ou Pai formed a successful and good work style, striving for perfection. This also makes Europe's products have a well-known effect in the industry.
Just like doing charity, meticulous and meticulous Zhu Renhua does everything himself. In order to effectively ensure the quality of European electric vehicle products, Zhu Renhua insisted on going to the workshop personally at least twice a day to learn the details of various possible problems in assembly line work. For example, in order to prevent waste and the dirty parts falling on the ground from being used in the assembly of electric vehicles, Zhu Renhua checks whether there are screws, gaskets and other parts falling around the assembly line every day. This detail not only plays the above role, but also makes operators more vigilant and cautious in any link of assembly, ensuring the smooth off-line of each electric vehicle product.
Under the guidance of this concept, Zhu Renhua upgraded the "5S management system" of traditional enterprises to "7S management system", which added two factors: "safety" and "economy". Zhu Renhua believes that employees must form good habits, constantly overcome their own minor faults and bad habits, especially at work, and always keep a clear head to ensure that every detail is foolproof. He said that ensuring safety and reducing waste will improve efficiency and quality, which is also his concept in improving product quality management.
On the other hand, Zhu Renhua's summary of corporate culture is also meticulous. Chairman Zhu Renhua spent nearly a year trying to figure out the cultural connotation of European enterprises and the characteristics of European brands, and finally established a set of corporate culture concepts.
Now, under the leadership of Zhu Renhua, European has formed a successful and excellent work style. This also makes European products have a well-known effect in the industry.
Learning is the source of motivation for constantly climbing the peak.
He believes that European learning is not limited to book knowledge, but also reflected in the contribution of Europeans to society. Learning in gratitude and harvesting in giving is a unique way of learning in Europe.
Teacher Zhu Renhua deeply realized the importance of learning. In Europe, he not only insists on studying every day, but also requires employees to actively study and study to meet the needs of the continuous development of enterprises.
In order to improve herself, Zhu Renhua attended an EMBA seminar. According to the teacher of the seminar, Zhu Renhua is the only student in the class who is never late, and every paper handed in is rated as excellent.
In addition, Chairman Zhu Renhua is quite accomplished in literature and art. At the annual "We are All Family" European Spring Festival Gala, Zhu Renhua always plays the erhu, bringing you programs such as "Two Springs Reflecting the Moon" and "Horse Racing".
At the initiative of Chairman Zhu Renhua, Oupai Company launched the "12.365" reading plan. In the so-called "12.365", "12" refers to 12 months in a year, and "365" refers to 365 days in a year, aiming at initiative. Relevant departments selected 365 books from more than 28,000 books in Tsinghua stacks for borrowing, covering human resources, computers, health management, quality control, novels, poems, biographies, inspirational and other categories. Zhu Renhua believes that reading makes people progress. Even if you are busy at work, you should take time out to read all kinds of books. Oupai's reading plan provides every leader and employee with the opportunity to learn more knowledge, and also allows Oupai people to gradually improve their personal quality through continuous study and work, laying a talent foundation for the sustainable development of enterprises.
In addition, Zhu Renhua also proposed to hold a monthly keynote speech "European Lecture Hall", covering safety production, health knowledge lectures, psychological counseling and so on. The purpose of doing this is to give employees an opportunity to show themselves and practice their speaking skills, and on the other hand, to let the employees who attend the class absorb other people's experience and accept fresh knowledge.
In addition to reading and speaking, Oupai also organizes employees to participate in various activities from time to time, including: fire drills, visiting welfare homes to express condolences to the elderly and children, organizing employees to help needy people in poverty-stricken areas, and organizing employees to donate blood.
Zhu Renhua believes that Europeans' learning is not limited to book knowledge, but also reflected in their contribution to society. Learning from gratitude and harvesting from contribution is a unique way for Europeans to learn.
"We have a dream, which stems from the pursuit of professionalism and social responsibility. It has always inspired us to come together with more and more people for the same goal. "
President Zhu Renhua's dream is the dream of all Europeans. This group of people came together because of their dreams. Under the leadership of Chairman Zhu Renhua, they studied together and made progress together.
Knowing Zhu Renhua means knowing Europeanism. At this time, we deeply feel the various characteristics contained in this entrepreneur. Isn't it the fundamental factor that Europeanism can develop steadily and stand firm among industry brands?