In the next few years, our children and grandchildren will ask, Steve? What did Jobs look like when he was the CEO of Apple? They will say, "Steve Jobs is the best CEO. What is he like? What did you learn from him? "
what's your answer?
it is human nature to ignore the importance of the here and now. Those great men among us seem ordinary, because they are in the same time and space with us.
But make no mistake, once Steve? When Jobs leaves us, there will be an emotional blowout. There will be endless tributes. At that time, we will all regret that when he was still alive, we didn't wake up and didn't pay attention.
in every important speech, conference call or YouTube chat, the wisdom he shared will be 1 times wiser than before. Because he left.
so, stop now and think about Steve? The lessons that Jobs has given us if we are always willing to pay attention:
1. The innovation of combining art and science is the most lasting. Steve has always believed that the biggest difference between Apple and other computer companies in history (including the post-PC period) is that Apple has been trying to combine art and science. Jobs pointed out that Mac's founding team members have different backgrounds, including anthropology, art, history and poetry. This is very important in the process of making Apple's products stand out. This is the difference between iPad and all other tablets. The combination of art and science is the appearance and feeling of a product and its soul. However, it is difficult for computer scientists and engineers to understand the importance of combining the two, so any enterprise must have a leader who can understand its importance.
2. One school that can create future management theory through focus groups thinks that if you provide products and services to consumers, you have to listen to their voices. Steve? Jobs thought it was a waste of time, and he was one of the first people to think so. Nowadays, consumers don't always know what they want, especially when faced with things they have never seen, heard or touched. When Apple was confirmed to launch a tablet computer, many people had doubts. When they heard the name of the product iPad, users on Twitter played a joke on it all day. But when people get their hands on it, the iPad becomes a necessity. They don't know how they got here when they didn't have this thing before It has become the fastest growing product in Apple's history. Jobs himself and the Apple team trusted Jobs more than anyone else. For centuries, Picasso and great artists have been like this. Jobs was the first person in the business field.
3. Don't be afraid of failure. Jobs was kicked out of Apple by his chosen successor. This incident is one of the most famous embarrassing incidents of Apple in the past 3 years. However, Jobs did not become an unknown venture capitalist. He also didn't set up a production company and conduct various business negotiations. He revived his spirit and continued to work hard with his passion. Eight years ago, he was diagnosed with pancreatic cancer, and doctors said he only had a few weeks to live. Like Samuel? Johnson said that nothing occupies people's hearts more than impending death. The following is Steve Jobs' graduation speech at Stanford University in 25:
"Nobody wants to die. Even those who want to go to heaven don't want to get there through death. However, death is the destination for all of us. No one can ever escape. This is a matter of course, because death is probably the only best creation of life. It is the promoter of life, it sweeps away the old and opens the way for new life. Now, you are new life, but before long, you will grow old and be swept away by life. I'm sorry to be so cruel, but that's the way it is.
"Your time is limited, so don't waste it pursuing other people's lives. Don't fall into dogma and live according to the results of other people's thinking. Don't let others' opinions drown out your inner voice. Most importantly, have the courage to listen to your heart and intuition. They know what you really want to be. And everything else is secondary. "
4. You can't foresee the future, you can only sort out the past, which is another highlight of Jobs' speech at Stanford University in 25. Although we try to plan the future in advance, there are always some things in life that cannot be completely predicted. The pain and failure you have now have been dumped by your girlfriend, you have not won the job opportunity at McKinsey, and you have "wasted" four years in a startup that is not as successful as you think, which can brew you unexpected success in the future. You can't be too obsessed with what you think life should be like, but believe that in the future, everything will be logical. This is all part of the plan.
"Similarly, you can't foresee the future; You can only sort out the past. Therefore, you must believe that in the future, the time and life you have traveled will eventually be connected. You have to believe in something-your intuition, your destiny, your life, what goes around comes around, whatever. This practice has never let me down, and all the changes in my life are thanks to it. "
5. Listen to your inner voice, which will tell you whether you are on the right track or not. Most people can't hear your inner voice. We simply decide that we want to work in finance or become a doctor, because that's what our parents told us to do, or we want to make a lot of money. When I make this decision consciously or unconsciously, we have killed our inner voice. Since then, most people have entered the mode of automatic driving, which is very labor-saving. We have all seen such people, and they are all good people; But they haven't changed the world. Jobs had a restless soul and was in a hurry, making his own plans. His plan doesn't apply to everyone. That's his plan. He wants to create computers. Some people call themselves to fight for democracy, while others want to be experts in miniature spoons. When Jobs first saw the display of the graphical user interface, he knew that this was the future of computers, and he had to create such a future. This led to the birth of Macintosh computer. No matter what is said in your heart, you should listen if you are smart; Even if it tells you to resign, emigrate or leave your partner, it's the same.
6. Expect yourself and others to do their best. We have all heard the story of Jobs yelling at employees and scolding them. He is a control freak and a perfectionist. But in the final analysis, he is following his passion and weak inner voice. He attaches great importance to these. He wants to do his best for himself and everyone who works for him. If they don't care about this, Jobs doesn't want to keep them around. Nevertheless, there have always been great talents around him. Why is this? Because talents also pay attention to this. There is a saying that if you are a second-rate team member, you will hire third-rate employees because you don't want them to look smarter than you are. If you are a first-class team member, you will hire super-class talents because you want to get the best results.
7. Never mind right or wrong, pay attention to success. After being fired by Apple, Jobs said this in an interview. If you have to steal other people's great ideas to improve your own, so be it. When you indulge in the vision of how the product will be realized, you will forget the reality. Apple's third-generation computer can't dissipate heat well, and the motherboard is deformed, although Jobs insists that it is quiet and fashionable. But if Jobs kept staring at Lisa's computer, Apple wouldn't be able to develop the Mac series.
8. There is a misunderstanding among people who associate with the most talented people that there is only Steve in Apple. Jobs. Everyone else at Apple is an impersonal subordinate, working hard just to please Jobs, who knows everything. But in fact, Jobs was surrounded by a talented person: Phil? Phil Schiller, Johnny? Jony Ive, Peter? Peter Oppenheimer, Tim? Tim Cook, former head of Apple Store Ron? Ron Johnson. These are all super geniuses of Apple, but they don't get the praise they deserve. The fact that Apple's share price remained firm after Steve Jobs stepped down as CEO is a recognition of the strength of the team. Jobs once hired managers with poor performance. John? John Sculley kicked Jobs out of Apple, and according to Jobs, Sculley almost destroyed Apple. From this mistake, Jobs understood that he could do nothing without a team of excellent talents.
9. Being thirsty for knowledge and being modest and foolish also comes from Steve Jobs' unforgettable graduation speech at Stanford University:
"When I was young, there was a great magazine called The Whole Earth Catalog, which was one of the bibles of our generation. Its founder is Stuart? Stewart Brand, the birthplace of the magazine is in Menlo Park, not far from here. He gave it life with his own poetry. It was the late 196s, before the era of personal computers and desktop publishing, so this magazine was made by typewriters, scissors and polaroid cameras. It is a bit like the paperback version of Google, but it is 35 years earlier than Google: it is idealistic, full of neat tools and great concepts.
"Stewart and his team published several issues of the Global Catalogue, and at the end of the magazine's life, they published the last issue. It was the mid-197s, when I was your age. The back cover of the last issue is a photo with a country road in the early morning; If you are adventurous, you should have seen this scene when you were hitchhiking. Below the photo is a sentence: thirst for knowledge, modesty. This is their farewell speech. If you are thirsty for knowledge, you will be foolish. Since then, I have been asking myself this way. Now, you will graduate and start a new life. I give you this sentence.
"If you are thirsty for knowledge, you will be foolish."
1. With hard work, determination and foresight, everything is possible. Although he is the greatest CEO in history and the father of modern computers, he is just an ordinary person outside of work. He is a husband, a father and a friend, just like you and me. We can be special people like him if we master his lessons and put them into practice in our own lives. In the 199s, when Jobs returned to Apple, the company would go bankrupt in a few weeks. Now, Apple has become the largest enterprise in the world. If you persist in following the above lessons, everything is possible in life.
may you change the world, too.