1. Activity time:
September 25th-October 15th
2. Activity theme:
Celebrating with Eight Happiness
Burning with XX
3. Activity content
1. Snapping up a double happiness:
9 am every day during the activity.
2. Double happiness in red envelopes:
Customers who buy diamonds with a price of more than 1,8 yuan during the activity can take part in the "Red Envelope Surprise" lucky draw with a small ticket, and they can get the cash of the card in the red envelope on the spot, winning 1% of the prize. The prize is set as follows:
First prize: cash 5 yuan red envelope, which makes you feel the feeling of picking up money.
second prize: cash 1 yuan red envelope, which allows you to buy valuable jewelry.
third prize: cash 2 yuan red envelope, which can save you the transportation expenses for going home.
3. Treasure Hunt Triple Happiness:
Customers who come to the store can participate in the National Day Treasure Hunt regardless of whether they buy it or not. The participation method is to find a card with the words "National Day Treasure Box" at the jewelry label in the store, and exchange the card for a treasure. The treasure is an 18K necklace worth 388 yuan, and five treasures are given away free of charge (the quantity can be adjusted).
4. Double happiness:
If customers have bought jewelry in our store before, they will buy inlaid diamond jewelry again during the event at the surprise repurchase price of "11 yuan per 1 yuan".
5. Five-fold happiness in group purchase:
If customers and their relatives and friends buy inlaid diamond ornaments together on the same day during the activity, they can enjoy the group purchase discount. The preferential method is that both of them can enjoy the special discount of "cash for 1 yuan when they buy 1 yuan".
6. Couples' six-fold happiness:
Newcomers who buy inlaid jewelry of more than 2,8 yuan can get a set of popular wedding dresses or bridal Chinese dresses (or a photo ticket of 888 yuan in the designated wedding studio) with the shopping invoice.
7. Seven-fold happiness of coupon return:
All the coupons will be sent to 1 yuan immediately after purchase, and the coupons can be offset against cash the next time you buy inlaid diamonds or jadeite.
8. Eight-fold National Day Celebration:
Customers born on October 1st who have "11" (serial number) in their ID cards and the number "11" in their mobile phone numbers will get a discount of 11 yuan if they buy diamond ornaments above 18 yuan (plain gold will not participate in preferential activities).
IV. Promotion strategy of the event
(1) Publish a newspaper advertisement (version 1/8-1/4) on September 15th and October 1st, respectively, with the theme of "Eight Happy Celebrations
xx Burning Love", introducing all promotional offers;
(2) 2 copies of publicity pages for the event will be printed and distributed from September 13th;
(3) Set up an X-stand or outdoor spray painting in the store, with the theme of
Eight Happy Celebrations XX, to introduce all promotional offers;
(4) Inform old customers and members to participate in the activities from September 12th.
V. Budget (omitted)
Jewelry Store's 2xx Dragon Boat Festival Activity Scheme The Best Scheme for Jewelry Store's Dragon Boat Festival Activity 2
I. Activity Time:
XX, XX, XX, XX
II. Activity Theme:
Dragon Boat Festival "Chain" Knots Customers' Hearts
III. Activity content:
1. "Chain" to win customers' hearts:
From June 1 to June 18, anyone who buys more than 3, yuan plus 51 yuan money will be given an 18k chain
(Su Jin will not participate in preferential activities)
2. The old decorations on the Dragon Boat Festival will be given a new look:
During the Dragon Boat Festival, customers can take their previous jewelry to XX jewelry store/.
IV. Publicity and promotion of the event
(1) Advertise the event in the daily newspaper or evening newspaper with local circulation, with the theme of "Dragon Boat Festival" to knot customers' hearts, including the detailed rules for participation in activities such as "Dragon Boat Festival" to knot customers' hearts "and" Dragon Boat Festival's old ornaments are given a new look ";
(2) Advertise activities on TV stations around the country, and also advertise the significance, participation details, addresses and telephone numbers of special shops/cabinets around the country in the form of subtitles during prime time on TV stations.
(3) Make posters or X-display stands for activities in front of the store, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;
V. Activity control and evaluation
1. Make a detailed record of customer consultation and the number of arrivals, participants, buyers and sales during the activity;
2. do a good job in the later stage of the activity. collect the above data, media frequency and feedback from agents to the brand planning department of XX jewelry promotion headquarters to evaluate and summarize the activity, so as to provide better marketing services to the joining partners.
VI. Budget for activities
1. The publicity expenses are about 3, yuan;
2.x exhibition stand: 85 yuan;
3. Total: 3+85 = 385 yuan. The best scheme of Dragon Boat Festival in jewelry store 3
1. Activity time:
May 31-June 2
2. Activity theme:
Kaifu "Golden Zongzi" Kuihui (province and city)
3. Activity area:
Henghui first floor, direct stores and franchise stores
4.
2. improve the image of the target consumers.
5. Activity content:
1. Kaifu's "Golden Dumpling" Kui Hui (province and city):
From May 31st to June 2nd, if you buy more than () yuan, you will get a gold dumpling ornament for soft sand.
2. Get a new look for the old ornaments of Dragon Boat Festival:
From May 31st to June 2nd, customers can take their old ornaments to Kaifu Jewelry Store/Cabinet for new ones, and only charge a processing fee of () yuan/gram, and at the same time provide free cleaning service (non-Kaifu brand can also participate in the gold exchange), so that all the ornaments can "get a new look". (Trade-in stores only)
3. Dragon Boat Festival gold price:
From May 31st to June 2nd, the price of gold was put on for three days, and the whole city was extremely low, with a straight drop of () yuan per gram.
4. Dream Diamond Cabinet:
Set up a Dream Diamond Cabinet, that is, sell some diamond ornaments and jadeite at a premium price, with the lowest price of () yuan, so as to make customers have a dream of super-value diamonds.
VI. Promotion and promotion of activities
(1) Advertise activities in local daily or evening newspapers with the theme of "Kaifu" Golden Zongzi "and its benefits (provinces and cities), including information about Kaifu's" Golden Zongzi "and its benefits (provinces and cities), the change of old decorations on the Dragon Boat Festival and the great price of gold on the Dragon Boat Festival;
(2) Advertise activities on TV stations around the country. You can also advertise Kaifu's "Golden Zongzi" and Kui Hui (provinces and cities), the old decorations of the Dragon Boat Festival, the contents of the Dragon Boat Festival Golden Price Sale, and the addresses and telephone numbers of specialized stores/cabinets around the country in the form of subtitles on TV stations during prime time.
(3) Make posters or X-display stands for activities in front of the store, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;
VII. Activity control and evaluation
1. Do a good job in customer consultation and make detailed records of the number of arrivals, participants, buyers and sales during the activity;
2. do a good job in the later stage of the activity. collect the above data, media frequency and feedback from agents to the brand department of Kaifu jewelry promotion headquarters to evaluate and summarize the activity, so as to provide better marketing services to the joining partners.
VIII. Details of the event
1. During the event, each franchisee needs to calculate the full amount of () yuan plus () yuan to send a velvet gold dumpling ornament. (The velvet golden rice dumplings are purchased by the headquarters and the franchisees directly from the company. Su Jin doesn't have to attend)
2. During the activity, the fee for replacing the old decorations on the Dragon Boat Festival is () yuan, which needs to be worked out by each franchise store. (No trade-in merchants can not participate)
3. Gold is ultra-low in the whole city for three days, and franchisees need to calculate the direct drop of () yuan by themselves. And put the price of gold in the obvious position of the counter in the form of a price tag. (For details, please refer to the gold plate in the annex)
4. Dream Diamond Cabinet, and the special price plate should be placed in the diamond ornaments and jadeite special counters. (For details, please refer to the special price card in the annex) The Best Plan for the Dragon Boat Festival in Jewelry Store 4
The Dragon Boat Festival is one of the traditional festivals in China. My community uses this traditional festival from three aspects, with colorful contents and lively forms. Let the masses have a meaningful festival.
first, pay attention to education and promote the atmosphere.
On the occasion of the Dragon Boat Festival, our community will make publicity pictures of Dragon Boat Festival cultural knowledge and display them in public places and communities, so that residents can understand folk culture in a very intuitive way. Hanging the banner of "Civilized Festivals" in the community to highlight the festive atmosphere. The community will invite the "five seniors" to give lectures on traditional knowledge for teenagers and teach them to make Dragon Boat Festival gifts, so that teenagers can further enhance their feelings of patriotism, love for society and love for home while learning about the traditional festival. In view of my community residents' habit of hanging wormwood on the Dragon Boat Festival, we will publicize wormwood-related health knowledge and guide residents to live a civilized life.
second, grasp activities to promote harmony.
In order to make people have a meaningful Dragon Boat Festival happily, our community area has carefully organized and prepared a series of cultural activities. We will organize community residents to hold the "Zongzi Folk Culture Festival" during the Dragon Boat Festival, which includes: Zongzi expert competition, Zongzi beauty contest, traditional folk culture knowledge quiz and Zongzi pile competition to enrich everyone's holiday life. We will also organize fun activities such as "making sachets with small hands to celebrate the Dragon Boat Festival", making zongzi competitions, learning to make sachets and zongzi, etc., so as to combine competition with entertainment and stimulate the enthusiasm of the masses to participate.
third, grasp the competition to promote integration.
According to all levels of the community, carefully formulate different types of activity plans. My community has launched the "Peaceful Dragon Boat Festival" dumpling making competition for all kinds of people living in it. Exchanging zongzi wrapped in their own bags has further enhanced the harmonious relationship between neighbors while showing their own skills. Let "Zongzi", a traditional food, become a bridge to communicate with neighbors and harmony. Best plan for Dragon Boat Festival activities in jewelry stores 5
In order to give back to customers better, xx Branch of China xx Bank specially launched the "Colorful and Courtesy" gift plan for xx cards in 2xx, swiping xx cards, enjoying eight major gifts, enjoying the splendor of spring, summer, autumn and winter with you, and even bringing you 365 days of surprises with daily gifts.
a heavy gift: it's polite to apply for the card
xx credit card was successfully applied for the Dragon Boat Festival in 2xx, and a beautiful gift was given, free of the annual fee for the first year, five times in the first year, and free of the annual fee for the next year.
Double Gift: Activate the card bonus gift
A new xx credit card will be set up during the Dragon Boat Festival in 2xx. Within three months after the card issuance is approved, the credit card will be activated and spent once, with no limit on the amount, that is, 2 points will be given; Old customers activate and spend once, giving away 1 points.
Triple Gift: Credit card consumption points are courteous
During the Dragon Boat Festival in 2xx, our bank will continue to enjoy the credit points reward for credit card consumption of various xx cards (xx debit card, quasi-credit card, credit card and various co-branded cards). Ordinary department stores, hotels, restaurants and other merchants will earn one point for spending one yuan, and 1 yuan, a wholesale merchant, will earn one point; The maximum single consumption limit outside the province is 2 points; The dollar account accumulates 8 points for one dollar; There is no integral for collecting and paying on behalf of others. At that time, we will provide you with four series of exquisite and fashionable gifts, such as exquisite woman, tasteful man, happy baby and healthy life, to make your life more quality and memorable.
Four Gifts: xx Disney Tourism Gift
On the Dragon Boat Festival in 2xx, customers with xx credit cards (including xx cards) can take part in the lucky draw as long as they spend over 2xx yuan by swiping their cards. The province will draw 5 winners to visit xx Paradise, including a one-day garden ticket, round-trip transportation expenses (the winners will take care of their own transportation expenses to Hangzhou) and two-night hotel accommodation (one for two) in xx. Brush the Jinsui credit card and enjoy a tour of xx.
Five gifts: a cool gift in hot summer
A big delivery of cool drinks in summer! On the Dragon Boat Festival in 2xx, the consumption of credit card reached 588 yuan. Customers can get a box of cool drinks by calling and registering by phone, and the whole province will send 3, copies until the end. (Well-known cold food chain stores in various regions provide drinks tickets)
Six-fold gifts: Golden Autumn welcomes the National Day gift
2xx Dragon Boat Festival, and when the credit card is spent over 2xx, 1 yuan travel coupons will be sent, and 1, copies will be sent throughout the province; If you swipe your card for more than 27 yuan, you will be given travel coupons in 3 yuan, with a limit of 5 copies in the whole province. The implementation of the first brush to the amount of first delivery, delivery until the end. At the same time, during the Dragon Boat Festival, all xx cards can get double points for spending.
Seven Gifts: Warm and Romantic New Year Gifts
On the Dragon Boat Festival in 2xx, xx cooperated with more than 2 well-known merchants in the province to carry out the activities of giving away (reducing) credit cards when they are full. On the basis of discounts offered by merchants, they will give away 4 or 3 yuan when they spend 4 yuan on a single credit card or 3 yuan. At the same time, in January and February, 28, the accumulated monthly bill consumption reached 28 yuan, and one Olympic souvenir was sent, and each bill was limited to one, on a first-come-first-served basis, until it was delivered.
Eight-fold Gifts: Gift for Urban Card Consumption
In 2xx, Jinsui Urban Card can enjoy discounts on consumption, free car washing, fitness and beauty, travel and leisure in more than 3, convenience stores in the province, and a series of surprises from Zhejiang Metropolitan Network in spring, summer, autumn and winter. Jinsui Urban Card is the first choice for urban life. The best plan for the Dragon Boat Festival in jewelry stores 6
1. Theme of the event
The Dragon Boat Festival is on the fifth day of the fifth lunar month, also known as Duanyang Festival, Noon Festival, May Festival, Ai Festival, Duanwu Festival, Chongwu Festival, Noon Day and Summer Festival. Although the names are different, the customs of people everywhere are the same. Dragon Boat Festival is an old custom in China for more than 2, years. On this day, every household hangs bells and statues, hangs mugwort leaves and calamus, races dragon boats, eats zongzi, drinks realgar wine, swims in all diseases and wears sachets.
II. Activity Background
In memory of Qu Yuan, Qu Yuan's patriotic spirit and touching poems have been deeply rooted in people's hearts. Traditional festivals are in decline at present, and college students have gradually forgotten the traditional festivals in China. If all kinds of folk customs of China Dragon Boat Festival are properly protected, it will be a contribution to world culture to commemorate the Dragon Boat Festival.
Third, the purpose and significance of the activity
In order to further promote the people