Words are a type of soft text and are also a very effective way of expression in Taobao promotion. Most of the current advertising words are crudely made. How to promote them to be attractive depends on the nature of the advertising words. Creative or not. Advertising is a fusion of art and science, and advertising words often play the finishing touch in advertising. Some of our company's creative expression types are listed below:
1. Comprehensive type: The so-called comprehensive type refers to "unification" and represents the enterprise in a general way. For example: XX Service Company uses "Your needs are our pursuit" as its advertising slogan.
2. Suggestive type: that is, do not state directly, but use indirect language to imply. For example, Gillette Blade: "Giving you a refreshing morning".
3. Pun type: a pun, which not only introduces the product, but also has a profound meaning. For example, a watch store's advertising slogan is "Love at first sight, a talented person", which is very popular among couples.
4. Warning type: Using the word "transversal" to warn consumers has produced unexpected effects. There is an advertisement for a skin cream that says: "You must need it after the age of 20."
5. Metaphorical type: Using a certain taste as a metaphor to create a sense of intimacy. Such as the toothpaste advertising slogan: "Twice a day, plus one before the appointment."
6. Irony type: Use irony to cleverly express product features, which often leaves a deeper impression on people. For example: toothbrush advertisement slogan: "Don't pull out a hair"; typed advertisement: "No fight, no acquaintance."
7. Economical: Emphasis on economy in terms of time or money. "The speed of a plane, the price of a truck." If you are going to fly, of course you will choose this airline. "Twice the effect, half the price", of course such a cleanser will also be very popular.
8. Emotional type: Use lingering and relaxed words to express your feelings to consumers. There is a coffee shop with the slogan "Come and sit down when you have time" as its advertising slogan. Although it is just a simple sentence, it has touched the hearts of many people.
9. Rhythmic type: Rhyme like poetry, easy to read and remember. For example, the advertising slogan of Gujing Gong Liquor: "It's a joy to meet all the friends and friends, and the wine meets Gujing Gong's confidants."
10. Humorous type: Use witty and humorous sentences to advertise to make people happily accept the product.
For example, an advertisement for insecticide: "The real murderer"; an advertisement for athlete's foot potion: "Make your feet better"