1. The program looks at the beautiful Qinghai from the height of the whole world and all mankind with a very broad vision, so that the beauty of Qinghai can transcend the limitations of regions and times and find its place in a larger cultural coordinate.
The beautiful Qinghai has unlimited scenery. If you want to introduce Qinghai, different people will have different perspectives. The direction and style of the whole movie vary with different horizons. What makes beautiful Qinghai unique is that its five scenic spots, namely Qinghai Lake, Sanjiangyuan, Ta 'er Temple, Kunlun Mountain and Qaidam, are typical and representative, and also have global value.
For example, Qinghai Lake is the largest inland lake embedded in the Qinghai-Tibet Plateau. This is the world's largest breeding ground for bird migration and yellow croaker, and it is also a very important stage in the evolution of human civilization. Its ecological value is closely related to the whole human, birds and fish. Therefore, when introducing Qinghai Lake, the film bypassed the specific description of its geographical location. The first explanation at the beginning gave us a very grand vision: "In March, when the northern hemisphere of our planet began to enter a beautiful season, the Qinghai-Tibet Plateau was still dead."
It is with this vision and foothold that the film always adheres to a kind of human feelings and historical feelings in the specific narrative, and integrates all this into every shot and every explanation, so that we can feel the great beauty outside the picture through the picture. What impressed me most was that when the film introduced Kunlun Mountain, it not only introduced the Kunlun myth that had a great influence on all mankind, but also introduced the Kunlun jade used to make Olympic trophies. Myth and reality blend together. Compared with the East and the West, the tip of the iceberg of human culture is still so out of touch after thousands of years of changes. Hehuang urban network makes us unable to understand Kunlun Mountain. When it comes to the relationship between Kunlun Mountain and Qaidam, there is a saying that makes us "think about the Millennium": "It is said that Kunlun Mountain is the capital of the Yellow Emperor on the ground, the Queen Mother of the West is the fairy Lord of Kunlun, and the Qaidam Basin under Kunlun Mountain is the cornucopia at the foot of the Queen Mother of the West."
In the seemingly random shots and narratives, the film not only exerts the unique personality of TV media, but also absorbs the techniques of other art categories such as poetry, and also incorporates advanced academic concepts such as anthropology and ecology, making the whole film stand up to scrutiny and chewing, with certain cultural weight and wider inheritance value.
Second, while presenting the unique natural beauty of Qinghai's mountains and rivers, the program vigorously excavates human resources, and the mountains and rivers complement each other, making the beauty of Qinghai unique and heavy.
Qinghai is the source of the three rivers in the motherland, and its uniqueness lies not only in the mountains and rivers, but also in the humanities. But when we really pick up the camera to show all this, the dilemma of most TV people is either to pay attention to one thing or to list it evenly, which often destroys the integrity and coordination of the film and has no artistry. In my impression, the mode of this kind of propaganda film is almost the same: first, the introduction of geographical location, then the best landscape accumulation and various achievements display, and finally the number of shots of leaders at all levels. Beautiful Qinghai has avoided this stereotype. From the beginning, it looks directly at the most essential picture of mountains and rivers, examines mountains and rivers from a humanistic perspective, and excavates humanistic details with mountains and rivers as the background, making the whole mountains and rivers more agile and deeply rooted. I often think that the mountains and rivers in Qinghai would be vast and thin without the nourishment and connotation of humanity. On the contrary, no matter how rich the human resources in Qinghai are, if there are no mountains and rivers, they will lose their massiness and beauty. Imagine: Facing the snow-capped Qingxue Mountain in Anima, if Tibetan people have no faith in their hearts, how many people will bow down and admire?
In the process of watching movies, I kept asking myself: if I were to shoot this theme, what angle would I cut in? How to express it? A series of questions made me admire the skill of material selection and expression after watching the movie. In the performance of Three Rivers Source, the director did not show the real scenes one by one, but introduced the Three Rivers Source with a set of powerful shots. How many similar shots have been saved? The refinement of typical environment surprised me and pleased Xining People's Forum. In this episode, the scenes of Zhaling Lake, Gladin Winter Snow Mountain, Tibetan Antelope and Cordyceps are seemingly random, but in fact they are very typical, including the selection of characters and the actual voice. Once upon a time, most TV workers ignored or misread "typical", which made many films look beautiful and long, but after watching them again, they won't leave any deep impression.
Do something, do something. This is not only an attitude towards life, but also an artistic principle. Let the scenery TV series contain more heavy content in a limited time. In this respect, Beautiful Qinghai has pointed out a creative direction for us.
Third, the explanation of the program is plain and moderate, and should not be sensational and shallow, so that the whole film has a stronger affinity.
"Records are distorted and language is very important. If you talk about the mind word for word, you will be afraid of people who have been wronged infinitely (The Retreat Collection, Volume 11, Review of Reading History). When it comes to the language of TV commentary, I often treat it with such standards, so I am always more tolerant. However, under the premise of tolerance, I am always wary of such TV language: extremely sensational, try my best to speak it well. It turns out that this is a common trick of some vendors who have no capital and no credibility: they don't pay taxes if they are wrong anyway. Smart people don't do that. But strangely, the tourist propaganda words in these years have been replaced by flowers, and this style of writing has spread regardless of thinness, which has led to the introduction of thinness into the screen in some of our TV dramas. This is a dangerous signal, which can only be counterproductive in propaganda. Fortunately, however, the explanation of beautiful Qinghai did not fall into this swamp.
The explanation of beautiful Qinghai is plain and natural from beginning to end, which makes people feel very comfortable, just like talking. Conciseness is the ultimate language, especially for TV commentary, which is a principle and a height. Let the profound truth become simple, and let the gesture of speaking become cordial and touching, all of which need to be plain. Plain language is a magic weapon for TV media to win, and it is also a constant magic weapon for bringing viewers closer. It is at this level that the commentary of Beautiful Qinghai was collected by many audiences as soon as it was published in Qinghai Daily and other media. With the charm of words, they are still immersed in the beautiful scenery of Qinghai, reminiscing about the plot of the film and every touching shot for a long time.