Weakness of human nature
This book taught me how to get along with people. For example, sincerely praising others will make you more popular; Complain about others first, so that you can win the trust and recognition of others more easily; Giving people the feeling of being respected will make it easier for others to obey you. In short, after reading this book, my interpersonal skills have been greatly improved. So it's on my desk now, and I often look through it.
McKinsey taught me to write weapons.
This is my favorite writing guide. It teaches us to write a fluent and powerful copy by classifying and combining information and using logical connectors. How to write a wonderful and convincing story through SCQOR mode on the basis of fluency? It also taught us how to write PPT, briefing and so on. It can be said to be an encyclopedia of social animal writing. After reading it, my writing logic and storytelling ability have made a qualitative leap, and I also learned how to analyze good stories and good works.
affect
As a salesman, after reading this book, I finally learned how to make moves. For example, it talks about the principle of reciprocity, that is, after accepting the goodwill of others, people will feel indebted and think about repayment, and merchants often use this psychology to improve the product purchase rate. For example, when I go to the supermarket, I often encounter activities of trying cookies for free (merchants are kind). If I eat someone else's, I will think: I can't eat it for free (the buyer pays back the money). So I often buy it. Moreover, this book will teach me how to deal with routines after they are finished. It's hard to like being so practical.
Although reference books are a bit boring to read and difficult to remember and understand, these three books are relatively easy to read, understand and remember. It helped me a lot after reading it, so I like it very much.