Cultural management is the abbreviation of cultural industry management major, which is a new major in college entrance examination, similar to art and music majors. But its advantage is that the pass rate and admission rate of college entrance examination are higher than those of the above two majors. This major has just been born for five or six years, but its development trend is very good. At present, many colleges and universities all over the country have opened this major one after another, with good prospects and great development potential.
Employment highlights:
1, the role of cultural market broker, specifically refers to the design of all aspects of cultural activities and various corporate cultures.
2, the role of cultural market operators, specifically refers to the ability to open bookstores, galleries, jade, tourism products, sports equipment, etc. Management of all products and commodities related to culture, management of media commodities and so on.
3. In this way, it has risen to the role of cultural market manager (this mainly belongs to the category of civil servants and professional law enforcement managers).
What kind of employment "technical" ability can be learned;
On the basis of professional study, we should emphasize the courses of technology and application ability. The original theoretical courses can or should be deleted and added.
1, market planning
2. Practical appreciation of jade or antiques
3. Appreciation of painting and calligraphy
4, the use of media technology
5, animation production
6, network technology, etc
7, management, cost, calculation related knowledge
Offering elective courses
1, gallery history, (Chinese and foreign) art and practice training course.
2, practice (training) base development
3. New cultural industry hotspots. Such as: the development and operation of various bookstores and galleries.
Wenguan has two meanings. In the past, cultural management was just the abbreviation of cultural management. Nowadays, cultural management has been given more significance in the art college entrance examination. It is the floorboard of culture and art, mostly for film and television.
I. Overview
1, professional advantages: low requirements for cultural achievements, with scores between 300 and 500. Students with a class ranking of about 40 have the opportunity; 2. Admission conditions and scope are wide: those with serious partiality, special personality, special hobbies and unique abilities will have great hopes; 3. There is a large space for major selection: the classification of major settings is very fine, which is suitable for students with different conditions and different pursuits to apply for the exam; 4. There is potential for employment development: new majors with a wide range of employment are suitable for starting businesses and the positions of public institutions are still not saturated;
Second, the enrollment institutions
Comprehensive universities: Peking University, Northwest University, Hunan University, Sichuan University, Chongqing University, Shenyang University, Dalian University, Zhengzhou University of Technology, Liaocheng University, Chengdu University of Technology, Tongji University, Xi International Studies University, Chongqing University of Arts and Sciences, Pingdingshan College, Nanchang Airlines, Nanjing Airlines, chongqing post and telecommunications, Huanghe Science and Technology, Guizhou Nationalities, Zhongyuan University of Technology, Changchun Normal University, Jinan University, Huanggang Normal University, Normal University. Shanghai Normal University, Tianjin Normal University, Southwest Normal University, Harbin Normal University, Hainan Normal University, Sichuan Normal University, Shandong Normal University, Northeast Normal University and Huazhong Normal University; Art colleges: China Communication University, Zhejiang Media College, China Theatre Academy, Beijing Film Academy, Central Theatre Academy, Shanghai Theatre Academy, Tianjin Conservatory of Music, Sichuan Conservatory of Music, Shenyang Conservatory of Music, Nanjing Art College, Shandong Art College, Jilin Art College, Yunnan Art College, Guangxi Art College, Xinjiang Art College, Hebei Film and Television Art College; China Media Nanguang Branch, Beijing Normal University Zhuhai Branch, Chengdong College of Northeast Agricultural University, Chengdu Radio, Film and Television College, Shi Mei College of Chongqing University, International Performing Arts College of Sichuan Conservatory of Music, Yi Shan International Exchange College, Nanyi Shangmei College, Humanities College of Northeast Normal University, Shandong Branch of China Women's College, Jincheng College of Sichuan University;
Third, about this major.
1. What is this major?
Four-year undergraduate courses are planned by the state, and some colleges and universities have specialized courses; It is an art enrollment major in advance, belonging to the art category, commonly known as film criticism or cultural management.
2. What is the professional direction?
Public management: cultural management, production management, media management, art management, design planning and management;
Mass communication: film and television communication, drama communication, radio and television journalism, drama literature, radio and television literature;
Creative director: film director, literary director, drama director, dance director, music director, program production;
Public relations host: foreign secretary, flight attendant, hotel management, international cultural exchange.
3. What is the admission score?
The admission of cultural courses is at the school level. (1) Some students are finally admitted according to cultural courses. (2) Some students are admitted according to their professional achievements.
(3) Or according to the structure of professional achievement ×30%+ cultural achievement ×70%.
4. Registration score
Class I: 4 10-480 Nakagawa, Nakagawa. Category II: 350-4 10 Zhejiang Chuan, Yi Shan and Yi Yun. Three categories: 250-350 Yin Tian and Chuan Yin.
5. What subjects do you take in the professional exam?
(a): written test, basic knowledge of literature and art, the types of questions are: fill in the blank, short answer, question and answer; Fill in the blanks to examine your understanding of place names and famous works. Ask and answer questions to examine your understanding of literary and art terms and genre names. For example: Separation of Sound and Picture, Business. On the relationship between artistic fiction and real life, what are the characteristics of commercial films, and how to evaluate Wang Shuo's films and urban and rural cultural construction. We have organized experts to write nearly 100 essay questions, waiting for you to learn and discuss.
(2): written test, film review/proposition composition 1. Show a movie and ask candidates to write a review article about it in class. This is an exam to test your comprehensive quality. Need a more comprehensive understanding. Learn to watch movies during the exam. After watching the movie, a film review should be formed in your mind. Narrative writing, argumentative writing and other propositional writing. TV Advertising Creativity and Program Planning
(3) Interview: Interview, also known as oral examination, is usually conducted in the second interview, but not all institutions have it. The examiner asks you some questions about literature, life, even philosophy and aesthetics, as well as personal hobbies, interests and professional knowledge. The purpose is to understand the candidates' language expression ability, memory and logical thinking ability, and to examine whether the candidates' quality has career development potential. In any case, be generous and don't be nervous during the exam, but be realistic, try not to hide yourself with fantasy, but skillfully show your advantages to the examiner.
4. What can these majors do after graduation? How about looking for a job?
Generally speaking, these majors are engaged in the dissemination and management of film and television culture after graduation. Specifically speaking, I am a reporter, host, planning or administrative director, business director, editor, director and other professionals in newspapers, magazines, publishing houses, radio stations, television stations and film production departments. It refers to the organization and management of many cultural industries derived from film and television art, such as cultural brokers, film producers, media planners, literary directors, entertainment reporters, bilingual hosts, film writers, film directors or various film and television program assistants; There are also planning and management personnel of newspapers, publishing houses, magazines, cultural bureaus, radio and television bureaus, propaganda departments, education, culture, health and other national organizations and other institutions.
Verb (abbreviation of verb) registration requirements:
Students who are average in all aspects, but unwilling to be ambitious, can apply for the exam.
Public management: organizational management ability, marketing planning ability, cultural and artistic hobbies.
Mass communication: I like film and television art, like activities, am good at communication, write fast, pay attention to social life, and want to be a reporter. ...
Creative director: like writing, like reading, good at conception ... (poetry, prose, narrative skills are good);
Director and host: good image, good pronunciation in Mandarin and good English (preferably with certain literary expertise or literary committee members);
Matters needing attention about intransitive verbs
First, don't just practice critical writing. There are many other contents in the exam, and students who write well need to study other courses;
Second, you don't need to go to training classes, and you should pay attention to cultural hotspots and film and television culture in your life;
Third, don't just apply for cultural management. This will be very risky, because there are not many schools that actually offer this major, and similar majors can be reported at the same time, such as radio and television editing and directing, drama, film and television literature, film and television production management, etc.
Fourth, we must not relax the study of cultural classes. Competition is becoming increasingly fierce, and both professional and cultural achievements should be taken into account. (Related content comes from China Film and Television Directors Network. yahoo.com/ )