Ge, a native of Peking University, said that the heads of the two companies had apologized in person and he was willing to accept it. At present, the three parties have reached an agreement, and I authorized to copy my Xiaoman works for free last year. Ge, a native of Peking University, said in a statement that commercial appeal is not his purpose. "I hope this incident will make people pay more attention to content and originality."
Earlier, it was reported that on May 2 1 day, Audi and Andy Lau jointly released a short film called "Today is Full, Life is Full". The advertisement was well received immediately after it was released. However, on May 22nd, Man Ge, a blogger of Peking University, questioned that many contents of Audi's videos were almost the same as those released in the Mid-Autumn Festival in 20 18, May 2020 and 202 1 year, and quoted his "poems written by borrowing Zeng Guofan's famous words".
On the 22nd, FAW-Audi Sales Co., Ltd. issued a statement saying that it noticed the discussion about copywriting infringement in the short video released by 2 1 and expressed sincere apologies for the troubles caused to Mr. Andy Lau, Peking University Man Ge and related parties by poor supervision and lax review. The statement said that the video was produced by creative agency M&; Csatchi reported and implemented the plan. In line with the principle of not avoiding the problem, Audi has instructed it to deal with the infringement of copywriting as soon as possible and give the public a satisfactory answer. At the same time, before the facts are officially clarified, the official channel of Audi will completely remove the video.
Southern reporters combed and found that M & amp； Csatchi is an independent advertising company in Britain, and its affiliated company in China is Shangsi Advertising (Shanghai) Co., Ltd., which issued a statement at noon on the 22nd, saying that its Audi service team is the video development team of Audi Xiaoman brand. In the process of video content development, due to the weak copyright awareness of the company's Audi service team, without communicating with the copyright owner, the copy content of Tik Tok blogger Peking University Mange's video about Xiaoman was directly used, which brought great inconvenience and trouble to Mr. Andy Lau, Peking University Mange and FAW Audi brand.
The statement also said, "We deeply apologize and sincerely apologize to the original author and promise to do our best to make up for the losses caused to the original author. Our company solemnly promises to respect and protect the rights and interests of the original author in advertising creation and strictly put an end to this situation. "