Orff's chorus "Bran's Poems" was used as the soundtrack of a promotional film by Michael Jackson, and was quoted by various advertisements. How to treat this phenomenon?

Jackson should be authorized. Foreign countries are very sensitive to such things. . . Jackson has a song "Will you be there?" that quoted Bejo. At first, instead of giving money, he was accused. Before he was authorized, this song was removed from the album.

Advertising quotation is helpless in Chinese mainland, a place where copyright awareness is so weak.