1 Royal Mud Workshop: Inheriting the culture of the prosperous Tang Dynasty, and creating a representative brand of national skin care.

With the rise of a new generation of young people after 199s and the change of new consumption concept, consumers have a strong affection for domestic brands. Under the trend of cultural self-confidence, all walks of life have also set off a "national trend", especially the beauty industry which is inseparable from the trend. The combination of national style and beauty cosmetics is not uncommon, but it is difficult to truly combine China culture and brand culture perfectly.

As a national skin care brand that inherits the culture of the prosperous Tang Dynasty, the Jade Clay Workshop of the Light of Chinese Goods has been studying the culture of the prosperous Tang Dynasty for 16 years, exploring the ingenious integration of ancient methods and modern technology, and is committed to becoming one of the three major skin care brands in the East, empowering the brand development with culture and making the world feel the beauty of the prosperous Tang Dynasty.

(spread the prosperity of the Tang Dynasty, the beauty of the East, the Royal Mud Workshop was renewed and upgraded)

Endowed with the beauty of the Tang Dynasty, the beauty of the East

Royal Mud Workshop firmly believes that the Oriental women are the best inheritors of the prosperity of the Tang Dynasty. Based on the brand positioning of "National Skin Care Brand Inheriting the Prosperous Tang Culture", Yu Nifang upgraded its brand image in an all-round way based on the prosperous Tang culture 1,4 years ago. Yu Nifang extracted elements such as flying auspicious clouds, flying silks, Dunhuang algae wells, wasted time in the Tang Dynasty, and ladies' makeup from the prosperous culture of the Tang Dynasty, and incorporated these elements into the brand's LOGO, visual identity and image design to create a diversified new tang style style of brand visual image.

(Yunifang Jiangnan Yanyu Lingzhi Dew Drinking Mask)

Common square bags are often angular, which weakens the sense of surprise and freshness, and tends to retain the essence in the four corners of the package. For example, Yu Nifang draws inspiration from the arc foundation of the Little Wild Goose Pagoda in the prosperous Tang Dynasty and the arc of the Tang Dynasty, and creates a U-shaped mask bag, which is applied to products such as Yu Nifang Jiangnan Yanyu Ganoderma Lucidum Drinking Mask. Inspired by the makeup of Xi 'an Little Wild Goose Pagoda, the Tang Dynasty and the ladies, the folded film cloth is UU-shaped, which closely fits the U-shaped bag, making the film cloth fully blend with the essence, not easy to shake and deform, and has both aesthetic and functional design. Another example is the Jade Mud Workshop's spring breeze and flying mud essence mask. The brand draws inspiration from flying clouds, flying silks and Dunhuang algae wells, inherits the wonderful posture of flying in Dunhuang, reproduces flying clouds and flying silks, and shows the rhythm of flying all over the wall. The single-throwing design, the delicate mud is hidden under the flying painting, and it also has a sense of opening ceremony of "tearing apart and seeing the prosperous Tang Dynasty".

(Jade Mud Workshop's Spring Breeze and Flying Mud Essence Mask)

Passing on the Millennium Culture and Inheriting the Prosperity of the Age

Looking back at ancient and modern times, Jade Mud Workshop established the Culture Research Institute of the Prosperous Tang Dynasty based on the academic, historical, educational, artistic and scientific aspects of the Tang Dynasty. The culture of the prosperous Tang Dynasty is a bright pearl in the treasure house of Chinese culture and art, and Yu Nifang specially hired a group of historical experts and scholars, including professor Yu Gengzhe, a well-known historian in the industry, a doctoral tutor and a lecturer in Lecture Room, to devote themselves to studying the culture of the prosperous Tang Dynasty and its application, with a view to leading oriental women to touch the spiritual core of the prosperous Tang civilization.

(The Royal Nifang Culture Research Institute gives a cultural lecture)

In addition, the Royal Nifang draws inspiration from the aesthetics of the prosperous Tang Dynasty, such as murals, architecture, costumes, poems, etc., and combines the design of modern characters and strokes to condense the beauty of the prosperous Tang Dynasty into 6,9 words, polishing a set of prosperous Tang style that belongs to the Royal Nifang and the prosperous Tang culture, and paying tribute to Chinese culture with a touch of ink. At the same time, the Royal Mud Workshop also closely followed the development of the national tide, and cooperated with national treasures, Dunhuang, national wind illustrator Hu cong and garlic, and took products as the carrier to show the elegance of the Tang Dynasty; Join hands with Caicai, the head coser, Mi Qiujun, a Hanfu blogger, etc. to focus on the circle of oriental cultural interests accurately, convey the temperament of the brand in the prosperous Tang Dynasty, and let the world feel the beauty of the prosperous Tang Dynasty.

(Royal Mud Workshop and antique bloggers hand in hand to convey the temperament of the prosperous Tang Dynasty)

Pass on the prosperous Tang Dynasty and make it beautiful in the East. As a representative brand of national skin care, Yu Nifang is rooted in the culture of the prosperous Tang Dynasty. From the elements of the prosperous Tang Dynasty to the research institute of the prosperous Tang Dynasty to the prosperous Tang Dynasty, it empowers the brand to develop with culture and repairs both inside and outside, which makes the brand bloom like a prosperous Tang Dynasty.