In this era when fragmented time is full of various forms of entertainment, this historical blogger can use this creativity to spread traditional culture to everyone, which shows that China doesn't have to stick to the rules in spreading traditional culture, and sometimes adopting some novel ways of communication may produce better results. Why is this blogger's video so successful? The following small series will take you to see why:
First, the title catches people's eyes and attracts the audience to watch. For example, the title of this blogger's video gives people a feeling of wanting to continue watching. Li Bai and Li Houzhu were both famous poets in ancient China, especially Li Bai, who was called? Poet saint? There are hundreds of stories about Li Taibai's drinking poems circulated among the people, so when people first saw this title, they couldn't help thinking, why did these two great poets fight with rap? This is the successful 1 step of this video. The title attracts the audience's attention and increases the video click rate.
Second, the content conforms to the original poem, which gives people more knowledge. In addition to the popular hip-hop elements, this video is more of an interpretation of the original poem and a direct reference to the wonderful sentences of the original poem. This makes the video bring knowledge increment to the audience. Faced with an informative video, the audience is happy to share it with others, so this is the second step to make this video successful? Start spreading.
Third, the combination of pop and traditional culture is smooth. The most creative part of this video is the combination of ancient poetry and modern hip hop, which is more conducive to promoting ancient culture among young people. Although the video still has many shortcomings that cannot be ignored, it must be said that his creativity has surprised many viewers.
How to evaluate this kind of propaganda? Please tell me your answer in the comments section.