Tone: In order to design an easy-to-read layout, "SPIRIT" magazine uses three main techniques: large titles, large pictures, and the use of vertical columnar areas to repeat on each page. In order to put those tired-looking tourists in the mood to read this magazine, "SPIRTI" deliberately uses some short articles, which generally only take up about one or two pages. Most articles are accompanied by only one picture. The title is short, punchy, and very large in size. Each title expresses only one theme, allowing everyone to quickly understand the meaning (in fact, in design, this should be done at all times). The image is large and simple (which is important) so that everyone knows what it is after just one glance. If you use too many pictures, it will only make the layout more complicated and the meaning conveyed will not be direct. This magazine also has a very distinctive feature, that is, when you open the magazine, you will see a vertical thick line inside to arrange the layout, but the colors are different on different pages. Characters determine the theme: The cover of each issue of the magazine uses a featured picture of a person - this can be said to be a very powerful design (the human face is the most attractive picture element of all pictures). The whole gives a strong and square area of ??visual appeal. What role can these eye-catching pictures of people serve as covers? Unlike other magazines, such as sports magazines and fashion magazines, which can have a very distinctive theme or other fancy themes to attract the audience, this air magazine uses pictures of people as the theme to attract the audience, making everyone Visitors feel more intimate. And there is another advantageous factor. Pictures of people can help us communicate faster psychologically. Like the above-mentioned large picture, the picture attracts our attention, and a few lines of text are placed in the lower right corner in a low-key manner. This prevents the text from interfering with the picture, but allows our entire attention to be placed on the picture of the character. Notice the vertical bar on the P, whose color was taken from the image using the Eyedropper Tool, giving the magazine title a closer connection with the image. Beautiful font: Big headlines need a beautiful font that is light and not clunky. Using HTF Didot font is an elegant choice, this font is full of unique lines and style. Let’s take a closer look at the characteristics of these various fonts: This font looks elegant in very large sizes, but if it appears in small sizes, those small lines are almost unrecognizable. For this, HTF Didot has Fonts in six sizes adjust styles for use at smaller sizes. As shown in the small picture above, the thin lines are obviously adjusted to thicker lines, so that you can apply it in a small size. Secondary fonts: The magazine uses two fonts to arrange the main text, introduction and other short explanatory text. The key is to choose a font that is neutral, not extreme, and has the right proportions. A: The heading text above the column uses the Bliss2 font. Its edges are as sharp as the HTF Didot font, but the line changes are not strong and it is easy to read. The text here is all in uppercase and the characters are wider. B: The introduction part also uses the Bliss2 font, and its large and small letters are equally clear, which is very suitable for short text such as very small titles, descriptions and introductions. C: The subtitle and main text use ITC Cheltenham font, which is often seen in many magazines. A typeface that appeared in the early 20th century. As a font for dense body text, the font is legible and understated. Big Pictures: Very large pictures—often spanning two facing pages—can have a huge impact on readers. The key when working with large images is to have only one visual focus and no complicated backgrounds. Single elements are more powerful: in order to create focus on the page, we have to create a focus! The cold eyes in the picture seem to be warning you not to get too close. This is the power of visual communication. Using only one picture and one element is more powerful than using a lot of characters. In a picture like the one on the left above, a group of people will only distract the reader. So when you're working on an image, mentally ask yourself: If I only had one element to use, which one should I choose? Center Stage: The power of this layout comes from the center area. The diagonal element bisects the layout. The title is placed on the left (aligned with the outline of the face), while the other text is placed on the right. The background appears very plain, even slightly blurred, making the face the unquestionable first and only focus. Vertical Column Area: As mentioned earlier, the vertical columnar area element of SPIRIT magazine runs throughout the magazine. This element is sometimes used for regional information and sometimes for layout decoration. Vertical columns are generally used to differentiate between two types of information. As shown in the picture above, it distinguishes the editor's comments on the left from some of the company's memorabilia on the right. The above layout is actually full of contrast: the contrast between wide and narrow, the contrast between black text and white text. The horizontal area and vertical columnar area of ??the column text above can be seen throughout the magazine, but the vertical columnar area is moved left and right according to the actual needs of the layout. Variation: This vertical columnar line can be very flexible and useful in actual layout applications.
It arranges the pictures and text in a more orderly and distinctive manner: A: Below the vertical columnar line is the entire picture, while an introduction is used on the left to attract the reader's attention, and the title and text are still on the right. B: The picture on the right is in good contact with the columnar lines, while the text is on the other side. Notice that the title is placed further down the page, but still feels like a title. C: This can be said to be a standard magazine layout (illustration - title - text). At this time, the vertical line goes to the far right, and at the same time, it intersects with the column text above. Large elements: Displaying "numbers" enlarged and typesetting them as a separate element is an interesting and effective attractive technique. These numbers actually give people the feeling of a "picture". Make the number stand out and make it a picture-like element. The beautiful font (HTF Didot italic) makes it look very eye-catching. This treatment is a bit exaggerated, and it is not applicable everywhere. For example, it is a bit artificial when used in serious magazines such as "U.S. News and World Report", but for "SPIRIT", which is only for readers who fly on airplanes, But it fits perfectly.
Design series layout: This design that highlights numbers can easily create a sense of series among multiple designs. Its characteristics are: each single page has a very large number and an eye-catching picture element (note that there is no background (but cut along the outline of the element), but the title is relatively small, the text looks very small and low-key, and of course, there is that ubiquitous vertical line