1. Content creators:
The competitive strategy adopted by Station B is to create a good community atmosphere and put the audience’s viewing experience first. In this way, it sacrifices various Advertising revenue, therefore, comes at the expense of platform incentive revenue for content creators.
However, Station B is positioned as an original video community, in which a large part of the video content is released by private content creators. In this way, in order to retain content creators and encourage them to become more To create more and better things, other aspects of motivation are needed. This time, "Back Wave" includes a large number of edited videos of ups, and adds "You can make thousands of people who are worthy of cheers just by having the same hobbies." Friends." "You have turned your love into a career that shares happiness with thousands of people." Phrases such as the passionate voiceover and Mr. He Bing's passionate speech can inspire the hearts of some content creators. Motivation has even given them a "sense of mission of the times."
2. The "back wave" of video viewers:
The target group of Station B is the younger generation, the so-called "back wave", and those who have the closest relationship with Station B The key words seem to have also shifted from "second dimension" to "young people". The main tone of the entire video includes the naked "Express yourself and embrace the world with the 130 million young people at Bilibili" at the end, which reflects Bilibili's emphasis on "young people" "The strategic importance of this label.
For young audiences, we can subdivide them into those who are excited after watching the video and those who are not impressed after watching the video. Another rule of classification is to divide them into those who are originally members of the Bilibili community and those who are not. Non-Bilibili users. Then, for those who are members of the Bilibili community themselves, even if they have no interest in the video, they will not leave the community; and for non-Bilibili community members, if the video successfully attracts them, they will become A new member of the Bilibili community. So for Station B, it seems to be beneficial but harmless.
3. The "front wave" of video viewers:
The "front wave" here mainly refers to the fathers of the funders. Some people say that the funder dads may see the investment value from this video, that is, young people are all at Bilibili. But I think the investment value cannot be brought by a video. After all, there is something behind every investment decision. , are supported by a large amount of data and research. For the big guys who have been working hard for decades, even if they are infected by emotions in a short period of time, they will still think rationally when they look back. But then again, even so, there may be unexpected gains if you become familiar with the sponsor dads, but this may not be the target group of Bilibili’s marketing.