Jinan Spring Festival theme activities

I. Name of the event

Meet the Spring Festival-I accompany my parents to visit the Spring City.

Second, the activity time

2065438+May 2003-165438+1October

III. Purpose of the activity

Taking the Spring Festival in Jinan as an opportunity, through the activity of "Meet for the Spring Festival-I will accompany my parents to visit the Spring City", the social theme of respecting the elderly and filial piety in Qilu will be further sung, and at the same time, the opportunity will be taken to promote the further development of tourism in Jinan.

Fourth, organization

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizer: Jinan Daily Newspaper Group Jinan Radio and Television Station

Supporting units: Jinan Daily, Jinan Times, Metropolitan Women's Daily, Jinan News Network and Jinan Mobile Newspaper.

Implementing unit: Wang Shun Shandong Jiahua Culture International Travel Service.

Implementing unit: Wang Shun.

Verb (abbreviation of verb) activity content

Invite 16000 old people from Shandong province16 cities except Jinan to bring their children to Jinan to play. The activity plan is to arrange a two-day bus tour. On the first day, visit Baotu Spring and Black Tiger Spring, get close to the spring and drink the famous spring. Tour the moat by boat; Visit the scenery of the Seventh Bridge on the south bank of Daming Lake, romantic scenery, autumn willow smoke, Mingchang morning bell and so on. Stroll through Qushuiting Street, Wangfuchi Street and Furong Street to experience the spring life of every household. The next day, I went to the "Respect for the Old and Filial Piety" scenic spot in the suburbs of Jinan.

Other matters of intransitive verbs

1. Participation scope: Older people over 60 years old in Shandong Province can participate for free with valid certificates.

2. Registration method: All stores in Wang Shun and Jiahua Tourism Province will accept registration at the same time. I. Name of the event

"Dancing Spring City" Community Dance Competition

Second, the activity time

2065438+March 9, 2003-165438+1October 10

III. Purpose of the activity

Through the community dance competition, the elegant demeanor of community residents is displayed in the form of dance, so that more residents can enjoy the health and happiness brought by dance and further enrich the cultural life of the community. At the same time, it is also to establish a new brand of public cultural service activities, prosper creation and promote the in-depth development of grassroots culture.

Fourth, organization

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizer: Jinan Daily Newspaper Group Jinan Radio and Television Station

Supported by: Wang Shun, Jinan Daily and Urban Women's Newspaper.

Implementing units: Propaganda Department of Lixia District Committee of Jinan Times, Propaganda Department of Shizhong District Committee, Propaganda Department of Huaiyin District Committee, Propaganda Department of Tianqiao District Committee and Propaganda Department of Licheng District Committee.

Executive unit: Jinan Times Community News Department

Verb (abbreviation of verb) activity content

The contest is divided into two parts: the first part is the competition stage, which starts on March 9 and ends on July 28, ***2 1 week. Second, the tour stage, from the beginning of September to the beginning of 1 1 month.

1. The preliminary stage is from March to mid-June. Little Square, within the jurisdiction of the subdistrict office, in the main urban area, each subdistrict office chooses 1-2 teams.

2. The rematch period is from late June to mid-July.

The final stage is tentatively scheduled for July 28th.

4. The tour time is September 165438+ 10, and excellent teams or individuals are organized to tour large communities in various districts and counties of Jinan.

Other matters of intransitive verbs

1. Award setting. This competition has the best performance award, the best style award, the best vitality award and so on. Set up the best organization award for the units that actively participate in the organization. There are participation awards, stage awards and final awards.

2. Publicity and support. Before, during and after each activity, Jinan Times announced in advance to gather popularity. There will be live broadcast during the competition, and a summary report will be made for each competition. Other media under Jinan Daily Newspaper Group cooperated with the publicity. 1. Name of the event: "Green Spring" Cup Top Ten Spring Scenes in Jinan

Two. Activity time: April1May-September 9.

Third, the purpose of the activity: combing and integrating the historical and cultural resources of spring water "spring scenery" to create the "spring culture" highlight of Jinan Spring Festival.

Fourth, organize:

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizers: Jinan Newspaper Group, Jinan Radio and Television Station, and Jinan Bureau of Landscape Architecture.

Implementing unit: Jinan Daily Jinan Quanming Office Jinan Greenland Jing Quan Real Estate Co., Ltd.

Verb (short for verb) activity:

(1) Preparation period: from early April to April 25th.

1. Determine the selection activity plan, selection criteria and methods (before April 10).

2. Establish a selection working group, define the division of labor, and determine the action plan and schedule. (Before April 12)

3. Establish an expert jury. (Before April 25th)

(2) Selection period: April 16 to May 3 1 day.

1. candidate landscape set.

Time: April 16 to May 15.

County (city) district governments or famous spring protection departments and famous spring scenic spots should submit a list of candidate famous spring landscapes to the selection working group, which should explain the formation of famous spring landscapes, the natural characteristics of the landscapes, the historical and cultural connotations of the landscapes, and the reasons for participating in the election.

During this period, Jinan Daily opened a recommendation email, and citizens can recommend candidate spring scenery. In order to cooperate with the landscape recommendation work, the media affiliated to Jinan Newspaper Group has set up the "Green Spring Scenery" Cup Top Ten Spring Scenery Selection Column in Jinan, and successively published live graphic reports on the main spring scenery in Jinan urban and suburban areas.

Finally, the media affiliated to Jinan Newspaper Group announced the shortlist of "Top Ten Spring Scenes in Jinan". (May 16, 17)

2. Open selection.

Time: May 16 to June 10.

When the top ten candidate lists for spring scenery are announced, public selection will be launched at the same time, and online voting and newspaper voting will be adopted.

The newspaper voted in Jinan Daily, Jinan Times and Metropolitan Women's Daily. Wang Shun. Com opened the special page of "Top Ten Spring Scenery Selection in Jinan".

The media affiliated to Jinan Newspaper Group set up a selection column to dynamically release relevant selection news.

3. Expert review.

Time: June 1 1 to June 14.

According to the results of public selection, organize an expert review meeting and determine the "Top Ten Spring Scenery in Jinan" according to the selection rules.

(3) Publication period:

Time: June 15

Combined with the results of public selection and expert review, the "Top Ten Spring Scenery in Jinan" was finally determined and announced in the name of Jinan Municipal People's Government (Jinan Spring Festival travel rush Promotion Committee).

(4) Landscape publicity period (extended publicity period):

Time: June 15 to September 9.

Content:

1. The United Post Office issued "Spring Scenery" stamps and spring scenery postcards.

2. Publish Jinan Mingquan Landscape Album (combined with Spring Photo Contest).

3. At the opening ceremony of the Spring Festival, the award ceremony of "Top Ten Spring Scenery in Jinan" was held.

Other matters of intransitive verbs

Jinan Daily, Jinan Times, Metropolitan Women's Daily, Wang Shun and other media under Jinan Newspaper Group continued to report during the event by advertising and setting up news columns. Jinan TV and other media linked reports.

I. Project Name

Quancheng image ambassador and lotus fairy selection

Second, the activity time

March 26th-July 27th, 2065 438+03

III. Purpose of the activity

Taking the "Ten Arts Festival" and Jinan Spring Festival as an opportunity, through the selection of "healthy, intelligent, beautiful and intellectual" image ambassadors and lotus fairies, we will show the positive and enterprising style of Jinan women, attract more people to pay attention to Jinan Spring Festival, and show the enthusiasm of all walks of life in our city for the "Ten Arts Festival" and Jinan Spring Festival, as well as the pursuit and yearning for a beautiful spring city and a happy life.

Fourth, organizational structure.

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizer: Jinan Daily Newspaper Group Jinan Radio and Television Station

Implementing unit: Jinan Daily, a newspaper for urban women.

Supporting units: Jinan TV Station, Municipal Bureau of Landscape Architecture, Municipal Wenguang New Bureau, Shandong Hui Ke Avenue Culture Company and Shandong Pandora Model Company.

Executive unit: Culture and Sports News Department of Metropolitan Women's Newspaper and Editorial Department of Weekly.

Verb (abbreviation of verb) activity content

(1) Registration

Attract players to sign up through print media, online publicity and entering the university campus. Set up multiple registration points in Jinan newspaper group building, model company and university campus shopping mall. Participants are required to be women over 16 years old, familiar with the cultural and historical background of Jinan, love Jinan, have certain talents, have corresponding cultural and artistic literacy and communication skills, have elegant temperament, speak appropriately and speak standard Mandarin.

(2) Judges

The judges will set up expert judges and citizen judges, and the expert judges will be composed of experts in the fields of fashion, culture and performing arts. Citizen judges are composed of doctors, traffic policemen and teachers. Screening through newspaper registration and unit recommendation.

(3) preliminaries

1. The auditions of colleges and universities in Jinan are jointly organized by the Youth League Committee and the project team, and the contestants who enter the semi-finals in the preliminary round are selected.

2. Social applicants participated in the preliminary contest in Baotuquan Park on June 8, and accepted the registration on the spot.

3. Select 50 people to enter the semi-finals.

(4) Semifinals

Held in the transcendental building of Daming Lake or Pearl Spring Hotel. Twenty-five contestants were selected to enter the finals.

(5) finals

On July 27th, the final will be held in the studio of Jinan TV Station. After live recording and broadcasting, it was broadcast on Jinan TV the next day.

(6) Selection methods and player awards

Based on the opinions of expert judges and citizen judges, supplemented by newspaper voting and online voting, the champion, runner-up, runner-up and Lotus Fairy were finally selected, and the organizing committee of the contest awarded honorary certificates, trophies and bonuses. Awarded the title of "Ambassador of Lotus Fairy Image in Spring City" and the title of "Ambassador of Top Ten Arts Festival and Jinan Spring Festival to Enhance Jinan Image". The individual awards consist of the best photogenic award, the best popularity award, the best talent award, the best charm award and the best eloquence award.

The 50 finalists in the semi-finals will be awarded selection certificates by the organizing committee of the competition. And award bonuses or prizes. Participate in various publicity activities sponsored by Jinan Spring Festival and "Ten Arts Festival".

Other matters of intransitive verbs

evaluation criterion

Including physical condition, cultural and artistic accomplishment, expression ability, etc. Pay attention to the investigation of Jinan's history and culture.

(2) Publicity and reporting

1. Intensive reporting. Metropolitan Women's Daily, Jinan Daily and Jinan Times will follow up the publicity reports, with three to five articles every week, about half a page each time, and other media in Jinan will follow up the publicity.

2. Publish a special issue. In the later stage of the activity, the Metropolitan Women's Newspaper will launch a special issue of Quancheng Image Ambassador with four or five editions.

3. Launch official website. The official website was launched in Wang Shun. Players can register online and vote online.

I. Name of the event

"Green Movement, Birds and Spring City" Large-scale Network Photography Competition

Second, the activity time

20 13 May 7-August

III. Purpose of the activity

By collecting photographs with the theme of birds, the forum of "Protecting the Spring Water of Aiquancheng-Birds and Environment" was held to help promote the first Spring Festival in Jinan.

Fourth, organization

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizer: Jinan Radio and Television Station of Jinan Newspaper Group

Implementing unit: Wang Shun.

Supporting unit: Municipal Network Culture Office

Executive unit: Wang Shunquan Media News Center

Verb (abbreviation of verb) activity content

1, the activity begins. On May 7th, the launching ceremony of the "Green Movement Birds Spring City" large-scale online photography contest was held in Jinan No.12 Middle School.

2. portfolio. May 7-July 2 1 is the collection stage of works. The "Green Movement, Birds and Spring City" large-scale online photography contest will organize 2-4 offline activities of netizens while organizing online photography submissions. The activity organized netizens to collect wind in Jinan's spring water and Jiuru Mountain, and feel the spring water culture in Jinan while taking photos.

3. Expert selection. July 22nd-26th is the expert selection stage.

4. The works are displayed in the community. Wang Shun will make photographic works into exhibition boards and organize three photo exhibitions in the community from July 29th to August 7th. During the community exhibition of photographic works, publicity materials will be distributed during the first Jinan Spring Festival. According to the results of expert review and public voting, all awards of the event will be generated.

After the photo exhibition is completed, a forum and an award ceremony will be held on the eve of the first Jinan Spring Festival. The event will invite experts and participants in the event to gather together to put forward suggestions and opinions on Jinan's spring protection and environmental protection, and to make suggestions and suggestions for building a beautiful spring city.

Other matters of intransitive verbs

Scope of participation: citizens of this city and photographers. I. Name of the event

Quancheng public welfare relay

Second, the activity time

20 13 may18-July 3 1

III. Purpose of the activity

Encourage Quancheng citizens to participate in public welfare, improve their happiness, reflect the social morality and social responsibility of Quancheng people nourished by spring water, enhance the image of the city and create a good social atmosphere for the Spring Festival.

Fourth, organization

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizer: Jinan Daily Newspaper Group Jinan Radio and Television Station

Implementing unit: Jinan Times

Supporting units: Jinan Charity Federation, Jinan Red Cross Society and Civil Affairs Bureau of the Communist Youth League.

Executing unit: Jinan Times Real Estate Department and Urban Construction Information Department.

Verb (abbreviation of verb) activity content

(1) Press Conference of Quancheng Public Welfare Relay Activities

On May 18, the press conference and launching ceremony of Quancheng Charity Relay was held. Relevant leaders, representatives of Jinan brand housing enterprises and mainstream media were invited to attend, and the background, content and significance of Quancheng Charity Relay were comprehensively introduced, and the event was officially launched.

(2) Landing of public welfare relay activities

1. Activity time: 2013 July1-July 3 1.

2. Form of activity. Organizers and public welfare relay enterprises jointly organize and implement public welfare activities. Each activity lasts for one week, in which volunteers are recruited from Monday to Friday and public welfare activities are held on weekends. It is planned to organize four phases, and the overall activity will last for one month.

3. Planning principles of public welfare activities. (1) public participation. Recruit volunteers for the whole city; The activities in each period are rich in content and diverse in forms, which can attract different people; The activity lasts for a long time and has strong participation. (2) the sense of city honor. Activities can effectively enhance citizens' sense of city honor, but also improve citizens' sense of social responsibility and highlight the public welfare spirit of Quancheng. (3) Social responsibility. Enterprises' participation in activities can reflect their sense of social responsibility and play an important role in displaying corporate culture and promoting healthy economic development.

4. Measures for enterprise participation. (1) The organizers design some public welfare activities in advance, and enterprises can choose from them and determine the time to organize and implement them. (2) The enterprise and the organizer negotiate to plan and organize new public welfare activities, and * * * organize their implementation.

5. Public welfare relay series activities. (1) Walking into Jixi Wetland-Protecting Urban Green Lung. (2) Public welfare in southern mountainous areas-protecting the "back garden" of nature. (3) Cycling-low-carbon life starts with me. (4) Love my Spring City-recognize and protect spring parent-child public welfare activities.

(3) Spring Festival Spring City Public Welfare Relay Special Edition (tentatively published on August 2nd)

Combine the spring culture, comprehensively report the grand occasion and social repercussions of this event, and encourage citizens to actively participate in public welfare activities to build a beautiful spring city.

Other matters of intransitive verbs

(a) participation criteria

1. Public welfare project: It must have universal participation, charity and positive social influence.

2. Participating enterprises: they must have high brand influence, social reputation and social responsibility.

(2) Publicity and reporting

1. Previous report. Pre-publicity reports of Jinan Times, Jinan Daily and Metropolitan Women's Daily; Jinan Times is responsible for the recruitment and publicity of volunteers, and other media follow up the publicity.

2. Activity report. After each activity, Jinan Times will follow up the activities and social repercussions.

3. Publish a special issue. After the event, Jinan Times published a special edition of public welfare relay to summarize the grand occasion of the event and publicize the spirit of social welfare.

I. Name of the event

Spring, Gourmet, One Street: Looking for Jinan's Characteristic Food Street

Second, the activity time

August 30th, 2065438+ 03-1October 25th, 65438+

III. Purpose of the activity

Taking advantage of the Spring Festival in Jinan, more citizens and tourists will feel the charm of Jinan's special cuisine, promote Shandong cuisine culture, boost the catering economy, promote the development of catering and tourism in our city and enhance our image.

Fourth, organization

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizer: Jinan Daily Newspaper Group Jinan Radio and Television Station

Implementing unit: Jinan Times Jinan Hotel Association

Supporting units: Jinan Daily, Municipal Bureau of Commerce and Shunwang.com, an urban women's newspaper.

Implementing unit: Jinan Times Tourism Center

Verb (abbreviation of verb) activity content

(1) Venue

"Spring Food Street" seeks the activity plan of Jinan's characteristic food street, and mainly introduces four major food blocks in Jinan, namely Bianzhuang Food Street, China Snack City, Zier Street and Daguan Snack Street.

1. Bianzhuang Food Street is the most popular food street in Jinan at present. At present, there are nearly 20 business households, which bring together the north and south flavors, mainly specialty stores and flagship stores. It has become the leading place of catering consumption in Jinan and the most distinctive food street in Jinan at present.

2. China Famous Snack City is an earlier food street in Jinan, which brings together famous snacks from all over the country. It is not enough for all parts of the country to leave Jinan.

Ji 'er Street is a barbecue street in Jinan, which is under construction. It is a brand-new high-quality barbecue street based on foreign advanced barbecue experience and Jinan people's taste characteristics.

Daguan Snack Street is a gathering place of local snacks. Oil swirl and old Jinan sweet foam can be found here, which is the best choice for aftertaste of old Jinan.

(2) Activity mode

1. Take each characteristic street as a whole, conduct a characteristic street tour, and focus on promoting a catering enterprise in each period.

2. Based on the Jinan Times food group, recruit Jinan Times readers to taste the store, and publicize and report the tasting activities in an illustrated way.

I. Name of the event

The First Jinan Middle School Students Yongquan Original Poetry Competition

Second, the activity time

May to September, 20 13

III. Purpose of the activity

Carry forward the culture of Jinan Spring, strengthen middle school students' understanding of Jinan Spring, let middle school students actively participate in Spring Festival activities, and let middle school students know and love Jinan better.

Fourth, organization

Organizer: Shandong Provincial Tourism Bureau of Jinan Municipal People's Government

Organizer: Jinan Daily Newspaper Group Jinan Radio and Television Station

Implementing unit: Jinan Times, Social Education Bureau and Municipal Federation of Literary and Art Circles.

Supporting unit: Education bureaus of counties (cities) and districts in Jinan.

Executive unit: Jinan Times Political and Educational Center and Cultural and Sports Center.

Verb (abbreviation of verb) activity content

1, essay for poetry contest. It is divided into two groups: junior high school group and senior high school group, and the participation scope is middle school students and senior high school students respectively. Poems or prose poems related to the theme of "Yongquan, Love Spring" in the entries. From May to June, the education bureaus of all districts and counties are responsible for organizing the selection of poetry creation in their respective regions and making a preliminary evaluation. In July, it entered the semi-final stage, and a jury composed of well-known domestic experts and scholars, writers, readers and representatives of middle school students made the final selection. Awards are divided into two categories: creative awards and organizational awards.

2. Selection of jury judges. A jury composed of well-known educational experts, writers, readers who love poetry and representatives of middle school students made a final evaluation of the rematch works. The reader judges and middle school students' representatives among the members of the jury are openly recruited for the society.

3. Awards party and poetry reading. Excellent reciters recommended by counties (cities) and districts read excellent poems about Yongquan together with well-known scholars and experts.

4. Enter campus activities. During the preliminaries, some campuses will hold poetry reading activities. After entering the semi-finals, the outstanding works of this activity will be integrated.

Other matters of intransitive verbs

1, participation scope: middle school students in the city.

2. Sign up. Open the registration channel in Wang Shun. Participants can log in and download the registration form and submit the registration information online.