From "Appreciating China's Poems, Searching for Cultural Genes, and Savoring the Beauty of Life" to "The Reader", and then to "Talking about Heaven and Earth, Talking about Ancient Times and Modern Times", China ... In recent years, the national style has revived, and the popular humanities variety IP has attracted more and more attention.
In 20021year, CCTV- 1 and CCTV-3' s classic humanities variety shows "Classic Chanting", "China in Classic" and "Reader" will be broadcast in the prime time of the weekend, bringing an audio-visual feast of humanities classics to the audience.
With the launch of the program, Xuesisi Online School for a Better Future also launched the activity of "Watching Seasons in Chinese" in June 5438+ 10 this year. It is reported that the "Big Language Watching Season" activity, in conjunction with the latest broadcast of the fourth season of "Classic Reading", has launched free courses such as "Singing Classics" small stove class, which is rich in content and interactive in design, helping parents and children enjoy variety shows, freely learn knowledge and deeply understand cultural classics.
"Look, we find the most suitable position between variety and study." The relevant person in charge of Xuesisi Online School said, "CCTV has sufficient capacity to produce cultural products. Learning and thinking online schools have high-quality methods and teachers to help children understand and learn, so that cultural inheritance can be more thorough in education. "
How to speak Chinese well in Xiaozao class of Singing Classics
Under the new college entrance examination reform, the basic position and main position of Chinese subject are more prominent. At the same time, the revision of the new curriculum standard has increasingly emphasized the cultivation orientation of literary comprehensive literacy. From September 2065438 to September 2009, all primary and secondary schools in China adopted the "partially edited version" of Chinese textbooks directly organized by the Ministry of Education, and the proportion of ancient poems in primary and secondary school textbooks increased accordingly, paying more attention to the study of humanity, reading and traditional culture.
With the implementation of the New Deal, the Chinese track has ushered in another period of rapid growth. Only in June 5438+February 2020, four or five small and medium-sized institutions disclosed early financing.
Small and medium-sized institutions compete to enter the game, and the head institutions should seize the opportunity to speed up the card position. But it is precisely because of the "big" language that the courses and products of various institutions are varied and mixed. How to launch truly interesting, knowledgeable and innovative courses, so that more children want to learn, are willing to learn and love to learn, is the key point for the giants to win this "ranking war".
As the head brand of online education, the free courses such as "Singing Classics" launched by Good Future Learning and Thinking Online School have attracted much attention. The content closely revolves around variety shows, and each class is only 10 minutes free. Can you really speak Chinese well?
In fact, as one of the trump cards of CCTV's humanities variety, there will be five "classic singers" in each program of Classic Ode, reinterpreting ancient and modern classic poems in the form of modern pop music, and leading the audience to appreciate the beauty of poems. At present, the two programs that have been broadcast in the fourth season are not only in the forefront of the programs in the same period, but also the total broadcast volume of 3D music and video is close to 65.438+million, and the reading volume of main topics exceeds 5 billion.
As the exclusive online education partner of the fourth season of "Reading Classics", the Xiaozao class of "Reading Classics" of Xueersi Online School takes the program songs as the core and humorously interprets the humanistic background and knowledge points behind poetry through animation.
For example, the "Joining the Army" sung by rapper Dong Baoshi in the program was re-customized as a class of 10 minutes in "Chanting Classics"-"Poetry can also rap? Join the army and take you back to Loulan. After the audience listened to the song, "Love Bean Monkey" from the school of learning and thinking began with the story of Yumenguan and Loulan, and extended to more high-frequency place names and the unique spiritual temperament of frontier poems in Tang Dynasty. Explain the historical and geographical knowledge behind Wang Changling's "joining the army".
10 minute video "Singing Classics" is like pieces of "knowledge biscuits", which are both interesting and informative. Children who are interested in this program can learn Chinese well. Taking interest as the breakthrough point, the Xiaozao class of Singing Classics combines the fragmentation time with the rules of brain memory, creating a more easy-to-learn and efficient Chinese teaching method. Some students said in the comment area: "It is very interesting to make poems into songs and then interpret songs into knowledge points. Too awesome. "
Not only to provide knowledge, but also to help children understand the essence of culture and establish independent character.
The fourth season of Classic Poems is based on the times and revolves around the theme of "hero". The selected classic poems all contain different representations of "heroes". In the first program, "Dingfengbo" sung by veteran singer Alan Tam became a popular aria on the Internet. It's not easy for Alan Tam to meet Su Shi in the small stove class of "Singing Classics". More children learned about the fate of Su Shi's being demoted to Huangzhou after "Wutai Poetry Case" and the "storm" mentioned in the poem, and had their own understanding of the philosophy of life behind Dongpo's optimism and open-mindedness.
The second program evokes lofty sentiments with the youth of revolutionary martyr Li Dazhao, and corresponds to China's space industry with the bright moon with mink head. As Kang Zhen, a professor at the College of Literature of Beijing Normal University, felt at the scene, the ancient myths of Tiangong, Wukong, Chang 'e and Jade Rabbit, with the help of cutting-edge technology, have written the poetry of China people into the universe. In this way, "singing classics" talked with the children about "youth". Some students wrote in their comments, "Youth pervades Changhong, courage and spirit overwhelm timidity, and enterprising spirit presses on the bank".
It is reported that the "singing classics" small stove class of Xueersi online school will be updated with the progress of the "classic reading" program, and will be launched 2-3 times a week. The course is completely free and all users can watch and learn.
"Famous teachers sing classics", and the big language is accelerated again.
If high-quality courses are the stabilizers of China brand development, then excellent teachers are the accelerators to push it forward quickly.
Different from math and English, Chinese is more like a "non-standard" track. Some analysts pointed out that "there are many teachers who can speak Chinese well, but few teachers can speak Chinese well". Not every teacher has enough excellent literary knowledge and background to meet the needs of Chinese teaching. Moreover, it is difficult for Chinese teachers to carry out standardized training and copying like math teachers, and the shortage of excellent teachers makes the standardization of Chinese courses more difficult than other disciplines.
Senior education investors in the industry have also said that teaching and research will always be the core of education. Chinese teaching and research was not built in a day. It is difficult for companies supported by funds to maintain and break the market. In the end, education must return to the essence-high-quality teachers, high-quality teaching system and excellent team.
After three years of updating and iteration, the big Chinese system of the online school of learning and thinking has formed a more mature educational model that closely combines science and technology with humanities. A series of courses taught by famous Chinese teachers in Xueersi Online School have refined the reading interests and knowledge needs of children of different ages.
Prior to this, the "Master Class" of Xueersi Online School has been launched, including Yu's "I Tell Teenagers about China Culture", Kang Zhen's "Kang Tells Ancient Poems", Professor of Beijing Normal University, Meng Man, a member of the classical poetry appreciation group, and the famous historian and CCTV's "Lecture Room". The extensive quotations and simple explanations of famous teachers have been widely praised by students.
In the activity of "Watching the Seasons in Chinese" in the online school of learning and thinking, in addition to the small stove class of "Singing Classics", the activity of "Singing Classics by Famous Teachers" was also launched. Based on the songs in the previous "Classic Singing" program, the famous teachers who studied and thought tried their best, headphones and mobile phones went into battle together and sang loudly with poems and songs. A teacher even stood in the ice and snow and presented a poem "Mo Mei" to the children, which intuitively explained the integrity and coldness of plum blossoms. Students in the south left a message saying that they were "on the scene".
In the "Famous Teachers Sing Classics" area of Xueersi Online School, more than 30 famous teachers shared their aria, including the National 12 Top of China Idiom Conference, the National Runner-up in the Chinese Studies Competition, One Stop to the End, How Learning and Thinking Is Made, One Lesson, and Lijiang, the meritorious teacher of Xueersi Online School.
With the blessing of famous teachers and good classes, the "Famous Teachers Singing Classics" area has been launched so far, and the total number of student interactions has exceeded 320,000. While lamenting the teachers' "singing well" and "being too talented", the children also have a more vivid understanding of classic poems.
Judging from the development prospect of the track, the Greater China track can be described as a vast "blue ocean". In addition to the continuous promotion of policies such as the new college entrance examination reform at the national level, at the user level, parents' consumer groups with new educational concepts such as the post-80s and post-90s are increasingly pursuing quality education, and the demand for cultivating children's comprehensive literacy is also escalating. Traditional Chinese training can no longer meet this demand.
Some analysts pointed out that the Chinese market space in 20 19 will be about 24 billion yuan, and the scale of Chinese training market will increase to about 200 billion yuan in 2020, with great market growth potential. It is conservatively estimated that the penetration rate of Chinese language training in China is about 2% and the potential penetration rate is about 9%.
As the head brand of online education, Xueersi Online School is setting a new benchmark for Chinese track with a more novel teaching mode and more reliable teachers.
It is reported that following the footsteps of Reading Classics, two cultural variety shows, China in Classics and Reader, will be broadcast on CCTV one after another. The "Big Language Watching Season" of Xueersi Online School will gradually develop more colorful interactive ways to help children get into the classics, "thoroughly understand" the essence of China traditional culture, and better understand and continue the core values and inner spirit of China culture.