The purpose of TV poetry and prose column is to create poetic space in many variety shows and entertainment programs, promote truth, goodness and beauty, and meet the growing pursuit of high-grade culture by TV viewers. In order to achieve spiritual purification, spiritual enlightenment and aesthetic pleasure.
TV poetry and prose strive for new changes every year, both in content and form. For example, after the famous saying series, a series of appreciation of Chinese and foreign lyric poems was launched, which was combined with famous poems and songs and read in the studio, so that the audience could appreciate the true feelings and rhythm of poetry in a cordial and warm atmosphere. For example, the series "Appreciation of Ancient Poems in China" focuses on appreciating China's classical poems, selects poems that are familiar to the audience, combines poems with traditional Chinese paintings, makes full use of TV high-tech production methods, and creates an ancient and elegant artistic conception for the audience through the wonderful three-dimensional screen design and the artistic effect of "painting in poetry and poetry in painting". For example, the new column "Literature is Easy" launched in 2003 broke the mindset that "the fragrance of wine is not afraid of the depth of the alley" as long as the works are exquisite. On the basis of emphasizing artistry and appreciation, it took a big step forward in knowledge, interest and participation, which truly embodied the purpose of "making literature closer to the audience through television and public thinking".
In recent years, with the continuous promotion of CCTV, TV poetry prose is more and more loved by people. In order to carry forward the elegant artistic expression of China language and literature, many outstanding contemporary writers, poets and readers have joined the ranks. He created a large number of excellent works in various creative forms, such as TV prose, audio-visual poetry prose and so on. Let elegant art enter the people and more ordinary people. With the popularization, people began to like this brand-new expression of language, literature and art, which integrates writing, music, reading and video. In recent years, a large number of original TV essays have emerged, such as Sleeping with You, Love Bamboo, If I Love You, Warming with Your Name, Wonderland and I Want to Go to Tibet.