The theme of flying cow net Spring Festival advertising slogan "Cleanliness leads China" is family, which has aroused widespread popularity. At the same time, the screen was opened in the APP "Today's Headlines" with monthly users exceeding 100 million, and the information flow was displayed in the golden area, achieving the widest coverage for major customers. At the same time, H5, a family calculator launched in flying cow net, has attracted a large number of netizens to forward and share it, which has triggered a craze for family index in the circle of friends.
Flying cow net's family marketing strategy was a great success. The promotion activities were displayed on the test results page in the form of "adding points for families", which successfully achieved the communication goal of draining customers and the perfect combination of topics and marketing goals.