Teacher's Day Shop Activity Planning Scheme 1 I. Activity Theme
One day as a teacher, a lifetime as a father-I wish teachers good health and a happy life!
Second, the purpose of the activity
Actively participate in community activities to improve the affinity of shops.
Three. Activity arrangement
1, giving away activities
Target audience-primary and secondary school teachers.
Details-On September 10, you can get a gift at XX Shopping Plaza with your teacher's ID card, and each teacher's ID card is limited to one.
Execution mode-each teacher can receive a gift after registering with the gift department of the front desk with the teacher's ID card.
2. essay contest
Target audience-students in primary and secondary schools and kindergartens.
Specific content-take an incident between yourself and the teacher as the line, reflect the true story and true feelings, and the subject matter and words are not limited.
Implementation method-from now until September 2, the composition will be submitted to the front desk; September 3 -7, selection; Awarded the first prize 1 name, brand repeat student 1 name; 3 second prizes, 1 radio; 5 third prizes, 1 set of learning tools; 10 encouragement award and 1 exquisite pencil case; Each prize 1 ballpoint pen.
Step 3 ask and answer questions with prizes
Target audience-customers on September 10.
Specific content-In combination with the prize-winning activity in Activity 2, a prize-winning question-and-answer activity was held off-site, so that on-site customers could actively participate in the publicity activities of "respecting teachers and valuing education" in Xinhuadu, and on-site teachers felt the gratitude of Xinhuadu people.
Execution mode-a simple podium outside the venue, with banners and audio equipment, presided over by a special person.
Fourth, the coordination of activities.
1, the manager of the operation department is responsible for coordinating the work of all departments; The marketing department is responsible for organizing publicity and related composition selection; The front desk department is responsible for the delivery and registration of gifts; The engineering department is responsible for the sound and other props during off-site activities; Loss Prevention Section is responsible for maintaining off-site order during off-site activities.
2. The purchasing department is responsible for the supplier sponsorship negotiation of each award.
Attached to the list of sponsors: 800 sets of teachers' day gifts, 1 repeater, 3 radios and 5 sets of learning tools.
Teacher's Day store activity planning scheme 2 I. Activity purpose
In this kind of promotion, enterprises start with purchasing goods, and suppliers and manufacturers of related products make promises to consumers (mainly through some related print advertisements and in-store POPs). Followed by a series of theme promotions in the store, such as
1, that is, from the perspective of commodities, we will be a good consultant for customers' shopping through a series of theme activities such as "delicious breakfast" and "green family" to guide consumption and enhance the price and quality image of our store.
2. In detail service, a supermarket has three chain stores in this city, and its direct competitor is a local private supermarket with 1 1 chain stores. Therefore, we can expand consumer groups and find potential consumers through "buying goods outside".
With the help of 9, 10 Teacher's Day and Mid-Autumn Festival, this activity is positioned as "emotional promotion" to create demand for consumers, so as to publicize corporate culture, find out the differentiation of business operations, and finally enhance customer loyalty.
Second, the activity time
The first stage is September 8-September 10.
The second stage is from September 24th to September 29th.
III. Contents of activities
Central theme: Mid-Autumn Festival is full of eyes, and healthy taste is spreading!
Theme 1: green passion
1. Select some or all products with "green food logo" in the store as special targeted products for centralized promotion.
2. The vegetable area and fruit area shall conduct on-site quarantine together with the local national health department and make relevant certification marks.
Theme 2: Don't worry about sending acacia with gifts!
(1) Venue: Exhibition Hall of Supermarket Center
(2) Activity mode:
A, first of all, the supermarket planning department should make a commitment to print advertisements on the quality of goods of participating suppliers and on-site producers or producers in the early promotion.
B strict hygiene requirements must be put forward for all employees involved in making moon cakes.
C. There are three small production platforms on site to make the shopping experience full of fun and give material encouragement to the customers who participate in the production (prizes are provided by the manufacturers).
Fourth, the way of publicity.
(1) 1000 Special card specially designed for this theme promotion.
(2) Three local newspapers published 500,000 printed advertisements.
(3) 50,000 pop posters in the store
Verb (short for verb) The budgeted cost of the activity.
Newspaper advertisement 50,000 yuan;
All kinds of pop in the store are 50 thousand yuan;
The coordination cost of relevant departments is 5,000 yuan;
"Buying a car outside" costs 3000 yuan;
Other expenses are 5,000 yuan; Total *** 163000 yuan
Sales forecast of intransitive verbs
The sales of moon cakes are expected to increase by 20% compared with the same period last year.
The sales volume of other commodities is expected to increase by 50% compared with the same period of last year;
It has always been a fine tradition of our Chinese nation to respect teachers and pay attention to education. The Teachers' Day of 202 1 is coming. XX Restaurant specially launched the Teacher's Day networking activity of "peaches and plums are all over the world and kindness is like the deep sea" on September/October, 2002, which not only promoted the traditional virtues of the Chinese nation, but also contacted the feelings of restaurant members and customers and promoted the increase of restaurant operating income. The detailed programme of activities is as follows:
I. Forms of activities
The restaurant invites its members and customers (especially teachers) to hold tea parties, social gatherings, symposiums and other activities to celebrate Teachers' Day.
Second, the theme of the event
1, activity theme:
Peach and plum are all over the world, and kindness is as deep as the sea —— Teacher's Day theme friendship meeting (or tea party or forum) in XX restaurant
2. The purpose of the activity:
1) Take Teacher's Day as an opportunity to grasp the theme of Teacher's Day, publicize the restaurant's operating income, and contact the customers' feelings of restaurant members;
2) Create a corporate image of respecting teachers and teaching, and promote the upgrading of members and customers.
Three. Key links of activities
1, the host recited the poem "Praise En Shi";
2. Teachers talk to customers, and restaurant employees offer flowers;
3. Restaurant staff presented gifts to teachers on behalf of students: inspirational sign language dance "Grateful Heart";
All teachers can enjoy a 10% discount in the dining room with their teacher's ID card.
Fourth, related props
1. All customers who come to the restaurant on September 10 will receive a small gift about "Thanksgiving Day";
2. Hanging Teacher's Day banners at the entrance and lobby of the restaurant:
"Teacher, you have worked hard!"
"Respecting teachers and attaching importance to education is a fine tradition of the Chinese nation and XX restaurant!"
3. Each dining table is equipped with a beautiful Teacher's Day card.
Precautions in verb (abbreviation of verb) activities
1, the restaurant staff unified the service clothes.
2. In the process of the restaurant association, the employees in the freelance positions take their seats alternately, and the rest of them stand neatly on both sides of the venue, clapping actively and creating a field effect.
The store manager and the regional manager are in charge of this matter.
4. During the period of restaurant association, restaurant employees are not allowed to enter and leave the restaurant at will, and are not allowed to walk around the restaurant at will.
5. During the restaurant association, restaurant employees are not allowed to make phone calls or send and receive text messages in the venue.
Teacher's Day shop activity planning scheme 4 Foreword: The teacher is the brightest big dipper in the sky, which points out the direction for us; The teacher is the coolest mountain spring, watering the thriving saplings with fragrant nectar juice. On the occasion of Teacher's Day, I wish all teachers in the world a happy holiday! Teachers are noble and sacred professions. On this day that belongs to you, say: Teacher, you have worked hard!
Activity purpose:
1. Taking Teacher's Day as an opportunity, a series of promotional activities were carried out to attract tourists, gather popularity and set off the lively atmosphere in the shopping mall.
2. By giving back to customers, establish a good image of the mall in the eyes of new and old customers, so as to safeguard old customers and members and improve the reputation of the mall.
3. Take public relations activities as a gimmick, cooperate with advertising, further expand the popularity of shopping malls, and accumulate customer resources for the development of shopping malls.
SP master plan:
SP 1: 30% off the popular products in the whole museum, 9.5% off the VIP card or teacher card.
Activity time: 20XX September 9-September1x.
Cost budget: 0 yuan (borne by the manufacturer)
SP2: Grateful teacher, giving gifts in September.
Activity time: 20XX September 9-September1x.
Pick-up place: Gift Department
Activity content: anyone who spends more than 388 yuan in XX department store can get a box of Huierkang chrysanthemum tea from the gift department on the same day with the cashier's receipt; You can get a pillow over 588 yuan; Over 888 yuan, you can get a bag of 5 kilograms of arowana rice. The quantity is limited, until it is delivered!
Cost budget: chrysanthemum tea 1 1 yuan× 5 days× 200 boxes = 1 100 yuan pillow 20 yuan× 5 days×1x0 pieces = 1X00 yuan.
Rice 35 yuan× 5 days×100 bag = 1750 yuan Subtotal: 4,350 yuan.
SP3: Angels love beauty and teachers are crazy.
Activity time: 20XX September 9-September1x.
Venue: cosmetics counter on the first floor
Activity content: a single payment for cosmetics is made in 200 yuan and a voucher is sent to 30 yuan; 300 yuan presented 50 yuan vouchers; 500 yuan presented 100 yuan vouchers.
Cost budget: 0 yuan (borne by the manufacturer)
SP4: The price of gold is shocking, absolutely surprising.
Activity time: 20XX September 9-September1x.
Venue: Jewelry District
Activities: Thanksgiving Teacher's Day, millions of gold subsidies, first come, first served, 300 gold per gram MINUS 30, a single consumption of more than 3,000 cash back to 50 yuan, more than 5,000 cash back 100 yuan.
Cost budget: 0 yuan (borne by the manufacturer)
SP5: Privilege Day for Bank Card Members
Activity time: 20XX September 9-September1x.
Pick-up place: Gift Department
Activity content: For a single purchase in XX Department Store, if you swipe the Bank of Communications/China Everbright Bank/Agricultural Bank for 288, you will get a beautiful card package for 388, a brand water cup for 588, and an X-class sunshade for 588. Customers should present the pos documents of the day to the gift office for collection. Gifts are subject to the real thing!
Expense budget: 0 (to be borne by the bank)
SP6: The teacher enjoys it and pays ten times the courtesy.
Activity time: September 20th, 20XX 10 (one day only)
Location: All floors of the department store.
Activities: Teachers who come to XX Department Store can apply for a VIP card at the service desk free of charge with their valid teachers' certificates, and enjoy a discount of 800 points as soon as they open the card. VIP teachers who spend freely in XX Department Store can enjoy 10 times points with their VIP cards and valid teachers' certificates.
Public relations master plan:
Teacher's Day shop activity planning scheme 5 September in autumn, an ordinary day, has brilliant connotation and colorful colors! On the occasion of Teacher's Day, I wish all teachers in the world a happy holiday! Teachers are noble and sacred professions. On this day that belongs to you, say: Teacher, you have worked hard!
Promotion purpose
On Teachers' Day, students thank their teachers. Wei Zhide delivers the true feelings for you, and launches the activity of giving gifts by express delivery, so as to improve the popularity and achieve the purpose of sales.
I-word duration
20XX September 5th to September 9th (5 days)
Publicity schedule
20XX September 5th to May 9th (5 days)
promotion theme
"Special love for special you"
Commodity promotions are full of surprises.
Surprise 1: Teachers can enjoy a 15% discount when shopping with their ID cards.
Promotion method:
During the activity, all customers who shop with the teacher card will enjoy a 15% discount on the whole audience.
Surprise 2: School teachers enjoy discounts when buying gifts.
Promotion method:
300 yuan -500 yuan enjoys a 20% discount on the total amount of group purchases, and those responsible for purchasing can give corresponding gifts. (Gifts can choose any of the following products: Longfei Zai Tian, Golden House hourglass clock, ashtray series).
500 yuan -800 yuan enjoys a 7.5% discount on the total amount of group purchases, and the person in charge of purchasing presents the corresponding gifts. (You can choose any of the following products as gifts: Labyrinth II, Compass Game, Monopoly Series)
Enjoy a 30% discount on the total amount of group purchases above 800 yuan, and the person in charge of purchasing will give the corresponding gifts. (You can choose any of the following products as a gift: temptation, inner sense, telephone series).
Surprise 3: Express gifts convey your mind.
1, promotion method:
Shopping during the activity can give you the gift you want in September 10.
2. Promotion content:
(1) Register the name and contact information of the teacher you want to give a gift, write down what you want to say most, and buy a gift. (The basic style of the table is on the last page)
(2) Address of this city: Free of express delivery fee when shopping is over 100 yuan; Customers who spend less than 100 yuan pay 50% courier fee.
(3) Non-local address: shopping in 200 yuan can be exempted from courier fees; Customers who are dissatisfied with 200 yuan will pay 50% courier fee.
(4) Free gift packaging.
Note: the fee and price standard can be adjusted according to the express delivery fee in the local market.
Shop layout
Set up a register at the cashier in the store and record it in detail. Choose a more exquisite card paper as a register. (The style of the card is on the last page)
Prepare enough preferential commodities for group purchase and promotion, and the quantity of commodities can be determined according to the situation of each store, and set up a special gift area. (Product categories can also be adjusted by each store according to its own storefront. )
Contact the courier company during the event to ensure that the gift can arrive accurately.
Prepare packing supplies at the store.