In the past, an emotional story could be published on three platforms with good traffic, but now, each platform is becoming more and more personalized, and it is impossible for a story to break out on multiple platforms.
So, what kind of articles do platforms like now?
Headlines have been suppressing stories, especially novels. Stories without opinions are basically of low quality and have no headline traffic. Even if it explodes occasionally, the unit price is very low.
I am the "content taster" of headlines, and I have five grades. Judging from the criteria, we can see what the headlines like.
Headlines pay great attention to content verticality, information content and scarcity. At the same time pay attention to the level of expression and perception. Of course, the content should be positive energy.
I write emotional psychology in the headlines, and the content in this area should reach more than 60%.
I almost reached this ratio of output. The other 40% will write local and dealer bills. Finance, history, parenting and so on, I will never put in the headlines, nor recommend it.
Netease, I feel that people who like this platform are younger than the headlines. Of course, I mean the average age. If the headlines belong to grandparents, then Netease is an uncle and aunt.
This platform focuses on news content, just like its app name "Netease News". However, most individuals do not have the right to publish news from the media, so it is not easy to make money at Netease.
Netease certainly can't make money. It is human nature to like stories, gossip, truth and abstruse things. So the story is still very popular on Netease. The key is to see what kind of story you write.
The breaking stories on Netease are a bit yellow to tell the truth. You can feel "vulgar" and "gorgeous" in the title, but the more eye-catching the title, the more people open to read and post. Such headlines and articles, placed in the headlines, will definitely be rated as low quality and only recommended to fans. But they are very popular in Netease.
Now it feels more like a pure literature platform. Writing articles on financial management, news, marketing, etc. will be locked, and those writing psychology will also be locked. Can only write about daily life, emotions, etc. As for pure literature, essays, novels and poems are very welcome. Just look at the articles selected by Bole. Most of them are short stories of tens of thousands of words.
Different platforms have different development concepts and different audiences. If you want to develop well on a platform, you should not only abide by its rules, but also follow its preferences.
So, when a Jane friend asked me, "Can an article be published on multiple platforms?"
My answer is: "Yes!"
But if you want every platform to explode, it will be more difficult, unless the content you write meets the preferences of each platform audience!