In autumn and winter, when quality is more sought after, customers are definitely reluctant to patronize small and crowded shops. What should I do about the display of that small shop in autumn and winter?
Start with color.
Many small shops look depressed and monotonous, in fact, because of improper color display, so small shops can start with color and make themselves look bright and "big".
First of all, around the color balance of the store, the goods can be distinguished according to the color tone, and the color display method can be adopted, according to the following steps:
First, classify the colors of commodities;
Plan the main color of each showcase;
Put the main color in;
Put the matching colors in;
Then adjust the arrangement of colors and fine-tune the position and quantity;
Remove the part that destroys the color;
It's done.
Then let's look at several presentation techniques.
1. Light colors will make the space look more empty.
Generally, shops with white walls will look much bigger than black, and so will the display of clothes. In autumn and winter, a sister recommended a small shop to display light-colored clothes, mainly white, and other light-colored clothes would look more empty.
When there are many dark clothes, the display will be blank and the space between each clothes will be widened. The greater the spacing, the more expensive the clothes.
2. No more than 3 main colors.
The more colors, the heavier the sense of quantity and the more complicated it looks. Therefore, Bian Xiao suggested that there should be no more than three main colors in autumn and winter, otherwise it would be more messy, unfocused and cheaper.
The main color tone does not refer to color, but refers to a color tone dominated by one color tone, such as blue or red, warm or cold. Even if there are many colors, they are generally inclined, and it is best to control them within three.
3. Keys and gradients
There are also two color display technologies suitable for autumn and winter: keys and gradients.
Keyboard display is to display two colors at intervals, such as black and white, dark coffee and light coffee, so that the store looks rhythmic and dynamic, and customers feel that they are shopping.
It doesn't matter if there are more dark clothes in autumn and winter. We can adjust the interval. As long as white is properly interspersed between dark colors, the dullness caused by large areas of dark colors can be avoided.
Gradient display is the display of color from dark to light and from bright to dark. It has a strong regularity and is easy to create a sense of space, so small shops can use it to visually enlarge the storefront.
Progressive display, generally recommended from left to right, from shallow to deep, conforms to people's visual habits and looks more comfortable. But for a small shop, it can also be displayed from the door inward from the shallow to the deep, so that the shop has a sense of extension, looks bigger and attracts customers to go inward.
Starting with hanging
When the color is done, it will look much more spacious and comfortable, but it is important for customers to stay in the store and try it on.
1. Attention interval
Small shop space. If you don't pay attention to the hanging interval, you won't be able to show the money, or it will be crowded, which will make the clothes lose their sense of high class and customers won't take them.
Therefore, for the same clotheshorse, the distance between clothes hangers should be controlled at 10- 12cm in autumn and at 16- 18cm in winter. Such an interval will not waste shop space, but also facilitate customers to take it.
Step 2 set the focus
If your store feels like it's finished at a glance, it may be because you didn't set the right focus. Yes, the focus refers to the place that people can notice at a glance.
Set the focus, you can display decorative props, accessories bags and so on. Close hanging, let customers concentrate in one place, attract customers to come over and increase the exposure of side hanging.
3. Fabric zoning
Fabric zoning can be said to be the most textured in autumn and winter, because the quality of autumn and winter is very important. If leather, woolen cloth and other fabrics are displayed in different areas, it will highlight the characteristics of fabrics and be the most expensive.
Start with the magnet.
Magnetic dots, as the name suggests, have the function of attracting customers. Because people are curious, we add magnetic dots in different places in the store, so that customers will stay in interesting magnetic dots for a longer time, thus promoting sales.
Small shops must set up magnetic points, because this will make customers feel that your shop is big enough, some can visit and some can stay. Bian Xiao will tell you the location of the store.
1. The magnet points to the door.
The magnetic spot at the door is the key to attract customers into the store. No matter how well the display in the store is done, it is still unattractive without the magnetic point at the door.
In autumn and winter, clothes are thick and the unit price is high. Magnetic dots are the most attractive and expensive, which are used to show and match models or model groups.
In addition to paying attention to collocation, we also use atmosphere props to create scenes, such as green plants and flowers, which will make customers feel substituted, make the colors of the store bright and make customers more eager to enter the store.
2. Magnet points in shops
The magnetic point at the door attracts customers into the store, while the magnetic point in the store will determine the direction and stay time of customers entering the store.
The clothes in autumn and winter are thicker, so I suggest you use models to show them. In addition to clothing matching, accessories such as bags need to be added to make the matching more complete and improve the joining rate.
When the clothes displayed by the magnetic dots are dark in color, the brightly colored atmosphere props will come to life immediately.
Large clothes are not suitable for stacking on the runway, but stacking popular sweaters is a good choice. Can make customers feel its texture and feel. However, due to its thickness, stacking 1-2 blocks is just right, and it will look more advanced if it is displayed with wooden boards, as shown in the following figure.
3. The magnet points to the dead corner
Many customers leave in the middle of shopping because you didn't guide them on. In fact, the smaller the store area, the less you should let go of every corner. Setting a magnetic point in the dead corner can revitalize the dead corner.
For example, setting magnetic points in corners can attract customers to new areas.
In fact, when setting magnetic points to attract customers to go in, you can also set mirrors to make the store look wider, and customers may notice the new style when they go in to check the fitting effect.
In autumn and winter, if the store display is not good, it is easy to appear crowded and difficult to visit. Therefore, we must pay attention to the display, start with the color and suspension, and set the magnetic point of the store to make the store look wider. In this autumn and winter, well-displayed shops can also make a lot of money.