1。 Clarity and certainty
The dot, line and interwoven ink manuscript drawn on the surface of various commodities and the plate effect make it necessary to print more general black and white photos clearly and clearly.
2。 interesting
In particular, comics and comic variants are used in an exaggerated way to describe stories in a chain form and show the world science fiction, space scenery, fairy tales and myths. It will be easily aroused by the reading interest of young people and old people described by these so-called "surreal" ideals.
3。 information
Profound opinions, the expression of opinions, although photos may also show insight into the effects of certain commodities (such as fruits and vegetables), they are more in line with the performance of comfort than illustrations and profundity. A commodity, such as various household goods and means of production, can express its contents in the form of anatomical illustrations (longitudinal section, transverse section and internal organizational structure invisible to the naked eye).
Graphics can only be used in limited space, art and readers, which requires that the performance of contact layout should be concise and clear. The police force's past has given meaning to the complex layout, which it has always looked down upon. In fact, it emphasizes simplicity, conciseness, not monotony and simplicity, but rich information processing and refined expression content, which is an innovative and unique artistic conception. Therefore, simple layout, both planning and perfection requirements, but also with skills to form the layout structure.
4。 Art and decoration (graphic design, graphic classification and function)
It is very important to find a better visual language layout for the web page layout with design as its content, and it is also the best embodiment to realize the wish. Conception is the first step of design, and it is also the thinking activity of design works. With a clear theme, layout and structural design performance, it has become the core of art design and a difficult creative process. How to achieve the expected new, changing but unified aesthetic taste will be determined by the protected design culture. Therefore, layout design is a comprehensive examination of the designer's ideological realm, artistic accomplishment and technical knowledge.
Decorative elements are visual effects such as words, figures and colors reflected by the combination and arrangement of points, lines and surfaces, as well as exaggeration, metaphor and symbol, which not only beautify the layout, but also strengthen the function of information dissemination. Decoration is the application of architectural aesthetic characteristics. Arranging different types of information and decorative forms not only excludes other different forms, but also highlights the role of layout information and enables readers to enjoy aesthetic feeling.
5。 Interest and creativity
Interesting layout mainly refers to the fun of form. This is the visual language of vivid layout. If there is not much wonderful content on the page, but it is interesting to get it by manufacturers, this will play a role in mobilizing artistic means. The layout is full of interest, which makes the media with more powerful information play the role of finishing touch, thus making it more attractive and infectious. It can be obtained with interesting meanings, such as humorous and lyrical technical performances.
The principle of originality is basically the principle of highlighting personal characteristics. Distinctive personality is the soul of creative design and layout. Imagine it is similar to a single, but repeated. We can imagine that concepts pay more attention to layout. How big is the memory? Not to mention an unexpected move. So think boldly, be original and unique. In layout design, we should have more individuality, less generality, more creativity and less generality, so as to strengthen consumers.
6。 Integrity and coordination (three "harmonious" visual elements of modern graphic design)
Layout design is a bridge to spread information, and the pursuit of perfect form must be consistent with the theme of ideological content, which is the basis of layout design. Theory, ignoring the content of expression, or lacking the artistic content of knowing autumn, the layout is unsuccessful. Only when the form and content are quite consistent, the overall design is strengthened, and the unique composition of social and artistic values that can be realized in the layout can solve the problem of who should say what and how to say it.
Emphasize and coordinate layout, which is based on the principle of strengthening the related factors of structure, layout and color layout. Through the text, the layout of timetable is comprehensively combined and coordinated, so that the layout conforms to the American order and American structure, thus obtaining better visual effects.