Economists, psychologists and marketing experts; Martial artist; Founder of China's basic theory of economic psychology; He is the author of The Truth of Business Psychology.
Chinese name: Lu Xianming.
Nationality: China.
Ethnic group: Han nationality
Place of birth: Shuyang County, the old revolutionary base area in northern Jiangsu.
Occupation: economist, psychologist, marketing expert, martial artist.
Masterpiece: Youth Journey
Gender: male
academic achievement
Lv Xianming, after Lu Changling, a famous hermit in Qing Dynasty (also known as "Chang", has close friends with Yuan Mei and other literary circles, is knowledgeable and despises fame and fortune); Born in Shuyang County, an old revolutionary base area in northern Jiangsu (formerly Huaiyin City, 1996 was placed under the jurisdiction of Suqian City), he is a typical "post-70 s" pride, and many relatives in his family are revolutionary heroes widely praised by later generations.
When Lu Xianming was a student, influenced by his family environment, he loved literature and philosophy. He founded the school literature club and served as its president, and published articles in various newspapers and magazines many times. His prose poem "Journey to Youth" was published in Middle School Students' Writing Newspaper around 90 years ago, which was praised by middle school students' poetry lovers at that time and was also his own inspirational work.
1995 has been engaged in marketing-related work since she joined a large enterprise to do planning.
From 65438 to 0997, he studied in Tsinghua University Academy of Fine Arts (formerly Central Academy of Arts and Crafts), studied under famous artists such as Zhong Shuqi, Xin Huaquan and HongYu Du, and has been developing in Beijing ever since. During his study, Lu Xianming often went to Peking University, Renmin University and other schools to listen to lectures by famous scholars from various disciplines at home and abroad. He also learned from Tai Chi master Ji Qinghu and Song Zhiping, the head of Huaquan, and benefited a lot. Around 2000, he began to study economics and psychology with excellent results.
Lu Xianming is a practical scholar. He has his own unique views on urban marketing and enterprise management. He is good at diagnosing problems in large enterprises and has a high success rate in solving problems. Academically, he denied that "the relationship between supply and demand determines the price" and advocated that the market price operation system should be centered on psychological value price; It is believed that the government should not interfere too much in the price of market products, but should focus on establishing the operating channel of the public psychological value accumulation system to ensure the process of public psychological value accumulation.
Lv Xianming believes that the economic model established by western economics has caused environmental pollution, gastrointestinal pollution and soul pollution, and strongly advocates academic environmental protection.
Be a novice
As early as 2000, Beijing Evening News published a full-page photo of Lu Xianming as a young planner, which had little influence in the circle. As an independent planner, Lv Xianming began to consider setting up his own company after a labor dispute with the project of Lijiang Yulong Snow Mountain Tourism Company (listed company: Lijiang Tourism) near Xuanhanbin.
In 200 1 year, Lv Xianming served as the director of the planning department in the former Oriental Art Museum (located in Tiananmen Square, now on the second floor of the North Building of China National Museum), and planned the exhibition of 28 famous domestic painters' works and the painting and calligraphy exhibition of the 90th birthday of Qigong, with the participation of famous artists such as Jin Shangyi and Liu Dawei. During this period, he received many national leaders such as Zhu Rongji, Qiao Shi and Wang Zhaoguo, and met celebrities from all walks of life, as well as many scholars and scholars. These are of great help to his research in economics and psychology. This year, he put forward the concept of "cultural industry capital operation" at a press conference of the Cultural and Artistic Talent Center of the Ministry of Culture, which was widely quoted by the media and authoritative sources.
200 1, 10 in June, under the background that western painting (oil painting) was prevalent and the Chinese painting market was relatively depressed, Lv Xianming predicted that the investment in calligraphy and painting in China at that time would at least double in two years. The investment and collection model of calligraphy and painting advocated by him was reported by Beijing Evening News, which was widely concerned by the society and questioned by professionals. However, after 2003, the calligraphy and painting market in China became extremely hot, and the appreciation of many calligraphy and painting works even exceeded 10 times. Lv Xianming's judgment at that time was mainly based on the analysis of the macro-economic development trend, and thought that the intrinsic value of China local artworks would rapidly expand and explode with the changes of economic indicators and people's psychological value demand.
2002 is a "star year" for Lu Xianming. For the first time, Lv Xianming planned the most influential concert of the year-Shenyang Wulihe "Hello, the world-a strong gathering of the national football team in the World Cup", which became the only strong gathering attended by the national football coach Milu and all the players. Later, he organized networking activities for American Chinese media, China mainstream media and film veterans. Planning many symphony concerts; Participated in many CCTV columns, during which he helped Shi Li win the gold medal of original football songs in CCTV-5 "Fans World Cup" and won the reputation of "King of Fans Songs"; Participate in organizing the international Sanda King Competition, and so on. During this year, Lu Xianming cooperated or contacted with the most famous composers, directors, producers, movie stars, singers and stars in mainland China, Hong Kong and Taiwan, as well as the heads of well-known foreign institutions such as the American Overseas Chinese News and South Korea SM Company. This year, Lu Xianming realized that a truly valuable life is to learn from real talents and do something real for the society, not hype.
vocational development
After 2002, Lv Xianming focused on the marketing consulting work of listed companies and large enterprises related to the real economy, and provided related services to many large enterprises and listed companies successively, covering a wide range of industries, including real estate, clothing, food, machinery manufacturing, art, tourism, biomedicine, environmental engineering, furniture, commercial chain, media industry and so on. Despite the large span of the industry, Lv Xianming can strengthen his study and digestion with superhuman perseverance every time, and soon becomes an expert in the industry, always providing powerful solutions to problems for enterprises in a short time.
During 2002-2004, Lv Xianming was invited to serve as the operation planner of Peking University Monthly and the related post organized by a foreign-related organization in Peking University. During this period, he got to know several mathematicians, psychologists and economists, which helped him a lot. Later, in order to concentrate on academic research, he gave up a lot of social work and fame, even stopped giving lectures in colleges and universities, and rarely made public appearances in the media.
Outstanding achievement
After 2005, Lv Xianming's related theories gradually matured, and on May 1 2009, China Economic Publishing House published the classic book The Truth of Business Psychology, which covered many original theories such as the composition of business psychology, the law of psychological value, the core theory of trust, and the law of negotiation. The theoretical discussion angle not only involves economics, psychology and sociology, but also widely uses nonlinear mathematics and sociology. For example, Hopf bifurcation theory of nonlinear mathematics is used to reveal the fission of psychological module; Explain the quantitative process of psychological value accumulation with the particle theory of physical mechanics; Explain psychological expectation with the theory of periodic table of chemical elements; Revealing the orientation of Wushu negotiation and psychological attack and defense with Tai Ji Chuan's mind method: understanding psychological composition with three aesthetic theories; Wait a minute. The related exposition, though profound, is easy to understand and can be described as simple.
More importantly, Lu Xianming attached importance to China's traditional science and culture, and had a profound understanding of Taoist thought, which contained many thoughts of Yin and Yang "Yi". For example, he used the law of consultation to explain the internal driving force of social development.
Lv Xianming also believes that Huangdi Neijing is the originator of China's psychology and a systematic and scientific psychological monograph. Many psychological theories are more than two thousand years earlier than western psychology, so they can't be surpassed so far, so we can't simply think that psychology originated in the west. Lv Xianming in a speech, regrets ground say:
"The inculcation of Huangdi Neijing 2500 years ago was somewhat ignored by today's people, and even inexplicably did not dare to vigorously promote her psychological thoughts, but was obsessed with a few words of western psychology, thinking that psychology originated in the West and was founded about 200 years ago. Have we lost our way in academic confusion and lost the most precious thing?
The genius exposition of visceral diseases leading to mental diseases and mental factors leading to visceral diseases in Huangdi Neijing reveals the deep concern for human life!
In the face of increasingly serious psychological problems today, we should truly feel the greatness of Huangdi Neijing, understand the kind heart and appreciate the deep feelings of our ancestors. "。
On July 5th, 2009, Lv Xianming delivered a speech with the theme of "Mind-reading can be bought and sold", claiming that "Western economics can be ignored", which was supported by many experts and scholars including two famous professors from Peking University and Tsinghua, and received extensive attention from mainstream professional media at home and abroad such as Xinhua News Agency's Economic Information Daily, China Business Times, Huashang Daily and Phoenix Satellite TV.
After 20 10, in order to further learn the real economy of enterprises, they began to create their own snack food brands; In order to study the urban economy, we traveled all over China 100 cities and regions and conducted self-funded research. By the beginning of 20 12, Lv Xianming had initially completed an economic work "Western Economics, You are Wrong" containing his latest research results. In this work, he put forward different views on most of the views of Smith, Keynes and all Nobel laureates in western economics.