First, the production field.
Guiping City is a county-level city in Guangxi Province, and Xishan Town, located in the southeast of Guiping City, is a mountain city. Xishan Mountain has high terrain, humid climate and fertile soil, which is suitable for tea growth. Xishan tea garden is distributed in mountainous areas, and the tea planting altitude is between 600- 1000 meters. The tea garden is mainly planted without pollution, and the use of pesticides and fertilizers is controlled to a minimum, which meets the standard of green organic tea.
Second, quality.
1. Appearance characteristics:
Guiping Xishan Tea has neat appearance, green leaves, flat and even shape, clear color and silver color.
2. Aroma:
The aroma of Xishan tea in Guiping is fresh, elegant and lasting.
3. Taste:
Guiping Xishan tea soup is green and bright in color, fresh and sweet in taste and long in sweetness.
Third, cultural traditions.
The history of Xishan tea in Guiping can be traced back to the Tang Dynasty. It is said that Du Fu, a great poet in the Tang Dynasty, once praised the aroma and taste of Guiping tea when he was in exile in Guangzhou. The production technology of Xishan tea in Guiping originated in the Ming Dynasty and has a history of more than 400 years. Xishan Town is one of the cradles of Basha's famous tea culture, with tea-making skills as early as the Ming Dynasty. Xishan tea at that time was called "Xishan tribute tea" because of its excellent quality.
Fourth, the sales situation
At present, Xishan tea in Guiping is mainly branded and targeted, and the sales methods are mainly online sales and offline specialty stores. Online sales are mainly carried out through e-commerce platforms such as Taobao and Tmall, and offline stores are mainly concentrated in the tea market in Guangxi. Because the brand awareness of tea is not high, the local traffic is inconvenient and the sales scale is relatively small. It is necessary to further strengthen product brand building and open up sales channels.
In a word, Xishan tea in Guiping, as a special commodity with a history of hundreds of years, has many development opportunities in the tea market. Guiping Xishan Tea is expected to become a bright business card in Guangxi tea market by opening up new sales channels, improving product popularity and upgrading product brands.