In 2024, Zhejiang Satellite TV's New Year's Eve party was launched online and offline simultaneously. Through the dual platforms of Zhejiang Satellite TV and Z-Video and the multidimensional matrix of six major operational activities, the interaction between large and small screens is realized. Dual-screen live broadcast and strong interactive gameplay make cross-screen cross-border gameplay a new driving force to further enhance the sound volume of the party. Z-series ecology shows new possibilities for circle-breaking communication.
"Have You All the Way 2023-2024 Zhejiang Satellite TV New Year's Eve Gala" integrates the superior resources inside the channel and makes maximum use of the artist resources of local variety IP, which not only brings full confidence to the diversity of programming, but also meets the audience's rich and diverse viewing expectations and aesthetic needs. The distinguished and diverse guest lineup makes the party full of memories, covering the people and leaving the audience with longer and more emotional memories.
Characteristics of political parties
The whole party started with excerpts from butterfly lovers and Eighteen Gifts, which reflected Do not forget your initiative mind's cultural mission and polished the artistic gold business card. Creatively integrate the two elements of poetry and rap, polish Zhejiang's literary and artistic gold business cards with poetry, painting and vitality, warmly tell the touching moments belonging to 2023, and polish the emotional gold business cards. The theme song of the documentary "Jiangnan" shows the beauty of Jiangnan with the window of Zhejiang and polishes the golden business card for development.
In terms of beauty dance and stage presentation, the party has also become a new way to seek a sense of technology and immersive experience. The main stage of Zhejiang Satellite TV's New Year's Eve party is set in Quzhou Sports Center Stadium, which won the architectural Oscar Award 2023ArchDaily annual architectural award and integrates technology, art and beauty.