Brand culture of Wu Zhanmao Liquor Co., Ltd.

Wearing a "black felt hat" is a tradition of Shaoxing people. Mr. Lu Xun firmly "tied" the "black felt hat" with Shaoxing people through one of his pens. Nowadays, foreigners can't talk about Shaoxing without the topic of "black felt hat". Located at the top of Shaoxing's "three evils" culture. Speaking of "black felt hat", there is a beautiful legend. According to legend, Dayu managed water and came to Shaoxing. One day, it rained heavily, and Yu ran to the cave to hide from the rain. There is a tiger in the cave, which is a mountain god. He flinched when he saw Yu. I found a felt on the left of the tiger, shaped like a hat. It turned out to be made of the fur of pigs, sheep and other animals left by tigers. Jade put it on conveniently, and suddenly felt cold and hot all over, and the strength of asp also increased greatly. After getting this thing, the progress of water control has been greatly accelerated. As soon as Shaoxing people saw it, they followed suit one after another, and gradually wearing a black felt hat became the characteristic of Shaoxing people, which has been passed down to this day.

Wearing a black felt hat, rocking a black boat, knocking on fennel beans and drinking yellow wine is a true portrayal of Shaoxing water town, a picture of Mr. Lu Xun often splashing ink, and a must-see for you to travel to the water town. The black felt hat bears the distinctive characteristics of the water town and has a strong connotation of Chinese wine culture, which is interpreted as a symbol of Yue culture. Black felt hat-Shaoxing-yellow wine-black felt hat yellow wine is inextricably linked. Yellow rice wine with black felt hat also rose with the trend and eventually became an altar wine.

The marriage of black felt hat and bamboo country, and the clear landscape of bamboo country endows it with more beautiful temperament. Make the black felt hat look younger and younger. For yellow rice wine, water is known as "the blood of wine", and water is the key to brewing good wine; The water for brewing black felt hat yellow wine is taken from the living water of Longwang Mountain, the source of Huangpu River. The water quality has been kept at Class I level, and the minerals are very rich.

Black felt hat rice wine inherits the taste of traditional rice wine, which is characterized by refreshing; The unique brewing technology and multi-strain and multi-enzyme combined fermentation method were adopted to form a unique flavor of "stable quality, low freshness and sweet taste". This product not only inherited the flavor of traditional yellow rice wine, but also changed the shortcomings of traditional yellow rice wine, such as "spicy mouth, dry mouth and easy to drink", and created a new concept of healthy drinking.

According to the test, black felt hat rice wine contains 2/kloc-0 amino acids, with a total content of 6770.9 mg per liter, which is especially needed by human body. However, the human body can't synthesize it by itself, and it can only rely on the intake of eight amino acids from food to reach 2550mg, which is 1 1 times that of beer and 12 times that of wine. In particular, lysine, which promotes human development, is deficient in most grains, and its content is 2-36 times higher than that of beer, wine and sake. It is also rich in vitamins and trace elements such as iron, copper, zinc, selenium and manganese. Its nutrients are not only high, but also easy to be digested and absorbed by the human body. Long-term drinking is good for health.