Broadcast: Broadcast was founded in 1997. It is taken from the poem "The Book of Songs" in the collection of poems: "Broadcast to hundreds of grains, and the real letter is to live." It is a metaphor for hope, communication, and sowing. broadcast: broadcast is committed to creating a fashionable but oriental brand culture, providing a new lifestyle and unique life experience for new women who pursue fashion while insisting on themselves.
Before 2005, broadcast:bo's products were fresh and simple, full of romantic pastoral atmosphere, and the design was highly original. It once became the target of imitation and plagiarism by many peers. In 2005, broadcast:bo launched its international brand strategy and invited the famous British designer Wang Tao as the brand design director to reposition broadcast:bo and strive to create the broadcast:bo spirit that combines Western pop and Eastern culture. broadcast: broadcast has transformed into an intellectual and elegant fashion women's clothing brand, insisting on providing high-quality, high-style products and services to current female consumers. Broadcast: The spirit of broadcast is the elegance and intelligence in the heart, the attitude of staying away from material things and returning to thinking, the ever-changing essence of fashion, and the soft but strong heart.
broadcast: Broadcast always takes "adhering to all good things" as the core value of the brand, and targets new women with a mental age of 25 to 35 years old. Its products use Eastern languages ??to interpret Western elements. Implicit, generous, unobtrusive, slightly neutral romance, revealing intellectual simplicity, embodying the sophisticated and elegant temperament of new urban women. Pay attention to matching, and pay attention to changes and combinations to match different occasions, moods and personalities. Pay attention to details, emphasize the emotions brought by fabrics and the freedom given by tailoring, and obtain feelings and emotions beyond the product itself.