I am doing market research on product sales now. Where should I start? I posted a more systematic one to the landlord. 1) Main contents of market survey 1. Business environment investigation ① Policy and legal environment investigation. Investigate the policy and legal information of the business you are engaged in and the services you are engaged in, and find out whether the business you are engaged in is encouraged or restricted by the country, and what management measures and means are available. How do local authorities implement relevant national laws, regulations and policies, and what are the favorable and unfavorable effects on your business? ② Industry environmental investigation. Investigate the development status, development trend, industry rules and industry management measures of your business and services. For example, if you are engaged in the beauty salon industry, you should know the development of the industry at home and in the region, the international and domestic fashion trends and advanced beauty technology, and what are the industry norms and management systems. People engaged in the clothing industry should understand the development trend of clothing, popular colors and styles, and the development trend of clothing technology. When you enter a new industry, you should fully understand and master the industry information, so as to help you realize the transformation from layman to expert as soon as possible. ③ Macro-economic overview. Whether the macroeconomic situation is prosperous or not directly affects the purchasing power of ordinary people. If the business efficiency is generally bad and the economy is in recession, your business will be difficult to do, on the contrary, your business will be easy to do. This is the so-called macro climate affecting micro climate. Therefore, mastering the information of the general climate is an important argument for doing a good job in small business. Economic prosperity should adopt a proactive business policy. In the economic downturn, there are profitable industries and potential market opportunities. The key lies in how you grasp and judge. For example, in the summer of 1989, some rich people in Hong Kong immigrated one after another, the market was depressed, and land and property prices plummeted. In this case, a few shrewd businessmen with political vision seized the opportunity to buy a large number of "uncompleted residential flats" when property prices fell. Within six months, China will be stable, the reform and opening up will remain unchanged, "one country, two systems" will remain unchanged, Hong Kong will be prosperous and stable, the situation will be clear, and property prices will rise. Smart businessmen with political vision will really make a lot of money. Therefore, understanding the objective economic situation and mastering the economic situation information is an important content of business environment investigation. 2. Market demand survey If you want to produce or distribute a certain product or a series of products, you should investigate the market demand of this product. In other words, through market research, market positioning of products. For example, if you sell some household appliances, you should investigate the market demand of such household appliances, whether there are the same or similar products and what is the market share. For example, if you provide a professional family service project, you should investigate the residents' understanding and demand for this project, how big the demand is, whether other people or companies provide the same service project, and what is the market share. Another important content of market demand survey is market demand trend survey. Understand the long-term demand of a product or service project in the market, and understand whether the product or service project is gradually recognized and accepted by people with broad demand prospects, or whether it is gradually eliminated by people and the demand is shrinking. Understand the development trend of this product and service project from both technical and operational aspects, and so on. 3. Customer survey These customers can be your original customers or your potential customers. Customer survey includes two aspects: one is customer demand survey, such as who is the customer (or social organization or enterprise) who buys a certain product (or service project) and what he hopes to get from it (such as utility, psychological satisfaction, technology, price, delivery time, safety, etc.). ) and why many products (or services) can or can better meet their needs in some aspects. The second is a classified survey of customers. Focus on the number, characteristics and distribution of customers, identify your target customers and master their detailed information. If it is a certain type of enterprise or unit, it is necessary to understand the basic situation of these units, such as the purchase channel, procurement management mode, telephone and office address, the specific situation and authorization scope of the person in charge of a certain business, the demand for a certain product and service project, purchasing habits and characteristics, etc. If the customer is an individual consumer, it is necessary to understand the types of consumer groups, that is, the approximate age range, gender, consumption characteristics, money consumption standards, demand for a certain product and service, purchase motivation, purchase psychology, usage habits, etc. of the target customer. Mastering this information will prepare you for targeted business development. 4. Competitor survey Under the condition of open market economy, it is too difficult to do exclusive business. Before you start a business, someone may have done the same or similar business. These are your real competitors. Maybe your business is brand-new and unique. At the beginning, there was no realistic opponent. Once your business is booming, many people will learn from your business and compete to join your competitors. These are your potential competitors. Know yourself and know yourself, and you will win every battle. Understand the competitors' situation, including their quantity and scale, distribution and composition, advantages and disadvantages, and marketing strategies, so as to occupy a favorable position in the fierce market competition, and adopt some competitive strategies in a targeted manner, so as to achieve no one has me, no one has me, and no one has me. 5. The focus of marketing strategy investigation is to investigate and understand the main promotion methods, marketing strategies and sales methods of operating a certain product or carrying out a certain service project in the market at present. Such as sales channels, sales links, minimum purchase distance and minimum wholesale links, advertising methods and key points, price strategy, what promotion methods, prize sales or discount sales, what sales methods, wholesale or retail, consignment or pyramid selling, monopoly or joining, etc. To examine whether these business strategies are effective and what are their shortcomings and deficiencies, so as to provide a basis for you to decide what business strategies and means to adopt. (2) Common market research methods 1. According to the different scope of investigation, market survey can be divided into three types: market survey, sampling survey and typical survey. Market survey, that is, a one-time comprehensive survey of the market, is large in quantity, wide in scope, high in cost, long in cycle and difficult, but the survey results are comprehensive, practical and reliable. Generally, laid-off workers can't do some business, so there is no need to do such a large-scale market survey. Sampling survey, from which we can infer the overall situation. For example, if you sell a kind of food and supplies for primary school students, you can choose one or two classes of primary school students from one or two schools to investigate, so as to infer the market demand of primary school students for this product. A typical survey is to select some typical individuals from the population of the respondents for investigation and analysis, and then calculate the general situation of the population. For example, in the investigation of competitors, we can choose one or two typical representatives from many competitors, study and understand them deeply, and analyze their internal realization mechanism, management advantages, price level, management mode, etc., without having to investigate all competitors, which is difficult and time-consuming. 2. According to the different survey methods, market survey can be divided into interview method, observation method and trial sale or trial operation method. Interview method, that is, draw up the survey items in advance and ask the respondents through interviews, letters and visits, telephone calls, etc. , in order to obtain the required survey data. This kind of investigation is simple and sometimes not very formal. When chatting with people, you can wear your survey content and conduct market research unconsciously. Observation, that is, investigators visit customers' shopping places, such as shops and trading markets, and service project places, such as hotels and buses, and directly observe and record customers' categories, purchasing motives and characteristics, consumption patterns and habits, prices and service levels of merchants, business strategies and means, etc. To make the first-hand information obtained more authentic and reliable. It should be noted that your investigation behavior should not be discovered by operators. Trial sale or trial camp method. That is to say, for businesses that are not sure, we can understand customer feedback and market demand through the trial sale of businesses or products.
Where should the hotel market survey start? You can check the group buying websites to see which groups buy more, the price of group buying, and the reasons why some people still stay because of poor evaluation. You can check the word-of-mouth network, and the content is similar to the above.
Go deep into several characteristic hotel to see if their prices match the items they use. Because some hotels use cheap goods from the wholesale market.
Look at the hotel's publicity and marketing, advertising investment, etc.
Where can I find the first place to do market research on products? Market observation and consumption fact observation.
Generally, we should know ourselves and ourselves.
From what aspects should Yuzhou Jun Porcelain be investigated? Ji Zun is a rare Jun porcelain in Song Dynasty. Of course, it is very famous. Everyone who makes Jun porcelain and collects Jun porcelain knows it, but few contemporary Jun porcelain make this kind of modeling, and several kiln mouths have imitated this kind of Ji Zun. Usually, there are many Jun porcelain shapes, Guanyin bottles and hanging plates made in the kiln mouth.
How to make a market survey of flowers mainly from those aspects? Thank you for your product survey: nature, characteristics, size, appearance and product background.
Including (production situation, brand)
2 market situation (1 level, quality 2 consumer groups) sales environment, sales display mode
3 social environment: humanistic social conditions and political conditions
Consumer goods: consumers' age, gender, love for products, purchasing power, level, use and culture.
5 Competitors: Advantages and disadvantages of similar product packaging
There are four basic methods of market survey, namely, general survey, sampling survey, typical survey and key survey. The commonly used concrete methods mainly include: inquiry, observation, experiment and data research.
I also have a little knowledge. I hope it helps you.
I want to grow vegetables in Africa. Where should I start? The weather in Africa is very hot and dry, so it is difficult to grow vegetables. You need a greenhouse with a temperature of 25-30 degrees.
What aspects should a website start with if it wants to do SEO? First, the title, keywords and description of the website need to be optimized, as well as keywords, internal links, anchor text, website navigation and so on.
What aspects should art investment start from? First of all, we should look at the investment goal that suits us, whether to choose galleries, handicrafts or wenwan.
Secondly, there are several channels to buy art: first, galleries; Second, the art fair; Third, auction; Fourth, art brokers; 5. Buy directly from the artist.
For many new collectors, the purchase of paintings is less than 654.38+10,000 yuan. You can start with the works of cutting-edge artists with lower prices, or you can buy prints of mature artists, because the price is lower and the risk is relatively small. Of course, it also depends on personal preferences and financial resources.
Judging from the evaluation of artists' status
1. Academic status and reputation of artists: Have you been recommended by important experts? What is the evaluation?
2. History of artists' participation in exhibitions such as art galleries and biennials: Have you participated in any important exhibitions?
3. The history of artists represented by art institutions: Have you ever been represented by an important gallery?
4. Investigate the publication, recording and exhibition of artists.
5. Investigate the records of individual collectors or institutional collectors of artists: Are there any famous artists or important art galleries?
6. Investigate the artist's gallery price and auction price: Is the price reasonable? Is the gap too big?
Evaluate from the work itself
Judging from the works themselves is to evaluate the academic value and market value of works of art. At this point, there are the following methods to measure and compare:
1. Compare the prices of works with artists in the same period, with the same media, subject matter, style and size.
2. Compare the prices of works of other artists with the same media, similar themes, styles and sizes in the same period.
3. What stage or period does the work belong to? What is the current gallery price and auction price of the work in this period?
4. The importance or position of the work in the artist's creative period or series of works (from the analysis of participation, publication, commentary and previous auction records).
5. If the works have been collected or exhibited by famous art galleries, or reviewed by important art critics and professional books, the price of the works can be increased.
What aspects should GMAT prepare for reading? What aspects should GMAT prepare for reading?
Strengthen long and difficult sentences
Candidates are advised to write down long and difficult sentences before the formal model test. Now I have mastered reading long and difficult sentences, which can save a lot of review time. I used to read articles word by word, and I could understand them paragraph by paragraph through training.
Accumulate reading volume
The simplest and rudest way to get familiar with GMAT's reading habits is to read a lot of GMAT's works. After the special training of long and difficult sentences, everyone can start intensive reading training, and use all kinds of GMAT reading real questions and exercises that can be found as materials to accumulate reading. If you have time, you can also read some English extracurricular books to supplement your knowledge and accumulate your familiarity with GMAT reading through a lot of reading.
Classification analysis problem solving
Topic: We must get the topic right, that is, we must understand the center of the article, and if we grasp the center, we will grasp everything.
Detail topic: when you see the word "An Odin arrives", you will definitely find the corresponding source in the article, and you can solve it if you find the source.
Inference problem: when you see similar words such as "inference", "inference" and "suggestion", you need to find the corresponding sentence from the original text before you can solve it by reasoning. There may be no original words in the article, so let's just consider it a logical problem.
Structural questions: These questions are generally simple, asking the role of a word, a sentence and a paragraph in the article. On the basis of understanding the full text, the answer is basically correct.
Other issues: Specific issues are analyzed in detail, and the probability of complex issues is very small, so I don't give any special explanation here.
Allocate examination room time
There are many reading questions in the oral part of GMAT. Considering the time of reading the article, it is recommended that candidates complete the questions according to the rhythm of one question for one minute. The extra time is reserved for reading articles, so that you can read more carefully and think more.
Quickly understand the meaning of the problem
In GMAT, it is a basic skill to quickly understand the meaning of questions, whether in mathematics, Chinese or composition. If the preparations for the first four points are done solidly, this skill will be greatly improved, and the exam will be handy and comfortable.
What aspects should poetry appreciation start from? To appreciate a poem, we must first understand the poet, and then understand the era, society and personal background of writing, so as to truly understand the poem.