In order to ensure the high quality and level of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. The activity plan is actually the activity plan document. What are the characteristics of an excellent activity plan? The following is a sample essay (5 selected articles) on the creative scheme of catering Teacher's Day activities that I have compiled for you. Welcome to read the collection.
Creative Plan of Catering Teacher's Day Activities 1 1. Theme:
I wish the teachers good health and happy life.
Second, the purpose of the activity:
Actively participate in club activities to improve the affinity of the hotel.
Three. Activity arrangement
1, giving away activities
Primary and secondary school teachers of object X;
On September 10, gifts can be collected at the front desk with the teacher's card, and each teacher's card is limited to one (but I hope not to collect them directly at the front desk, which will confuse many people and cause customers' resentment);
Execution mode x each teacher can receive a gift after registering with the gift group at the front desk with the teacher's card;
2. essay contest
Primary and secondary school and kindergarten students of object X;
The specific content X takes an incident between himself and the teacher as the line, reflecting the true story and true feelings, and the subject matter and the number of words are not limited;
From now until September 9, I will accept the execution mode X and submit my composition to the front desk.
September 10, for selection; Awarded the first prize1; 3 second prizes; 5 third prizes; Encourage10; Participation award.
Step 3 ask and answer questions with prizes
The customer of object X was in September of 10.
Specific content X Combining with the award-winning activities in Activity 2, the award-winning and prize-winning question-and-answer activities will be held on site (or the questionnaire with prize-winning question-and-answer will be sent when confirming the consumption), so that the on-site customers can actively participate in the publicity activities of "respecting teachers and valuing teaching" and the on-site teachers can feel the gratitude of the hotel.
Creative Scheme of Catering Teacher's Day Activities 21. Target Market Analysis
The customers of this hotel are mainly residents of surrounding communities and enterprises and institutions, among which enterprises and institutions are the most extensive. At the beginning of the new semester, there will be banquets for teachers and students to celebrate together, care for leaders, and narrow the distance between new parents and teachers. Mid-Autumn Festival is a traditional festival in China. Family reunion and holiday reunion are the main points of the festival. Most residents in the surrounding communities are commercial houses, and the number of residential rooms is limited. In addition, it is inconvenient for guests to go home, so we must choose a business affordable hotel.
Second, the pricing strategy
1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.
2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
3. Teacher's Day special banquet (explained below) can mainly promote middle and low standard table meals, guide guests to order food, and encourage guests to order food for entertainment.
4. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20x30 yuan (excluding drinks).
5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but according to the hotel's net profit).
Third, marketing strategy.
1, discount
(1) Specially prepare special meals for Teachers' Day, such as thank-you banquet, gratitude banquet, group celebration banquet, etc. For group ordering (the ordering fee can be tentatively set at 1500 to 2,500 yuan /5 hours), the ordering fee can be waived for a table with a price of 588 yuan for more than four tables, and the tea fee is self-care.
(2) A special Thanksgiving Room for Teachers' Day will be launched. Open a room with a teacher's ID card 128 yuan/room for one night (large single room and standard double room are limited to about 10 per day), and all rooms where teachers stay will be given a thanksgiving fruit bowl (mainly peaches and plums).
2. Make a special Mid-Autumn Festival package, which can be divided into three categories according to the actual situation: affordable, medium and high. There are meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).
3. If the family's birthday is August 15, they can enjoy 7x9 discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. Enjoy free birthday room (single room with big bed only).
4. If the mobile phone number ends with 8 15, 9 10, you can enjoy 7x9 discount for hotel dinner, room 128 yuan discount and a fruit platter with relevant certificates (personal business card or current number measurement).
Give some small gifts related to Mid-Autumn Festival when the guests leave the hotel (the name, telephone number and address of the hotel should be printed on them).
6. The event will be held on September 8th, x 18.
Fourth, promotion strategy.
1. Distribute leaflets in hotels, schools, Jinsha Station and residential areas around enterprises and institutions.
2, you can try SMS advertising, this kind of advertising is mainly based on the old customers of the original hotel, pay attention to the use of appropriate language, mainly introducing the latest activities of the hotel.
Verb (abbreviation for verb) environmental layout
Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their initiative in work (this content can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.
Effect prediction of intransitive verbs
If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.
Creative Scheme of Catering Teacher's Day Activities 3 I. Organization Introduction
Xx Western Restaurant is a mid-range western restaurant with luxurious decoration, rich dishes and moderate price. Located in the central square of Awati, it is the high-end leader of Awati catering industry. Xx Planning was established in March of 20xx, specializing in enterprise management consulting and planning services. The company is located on the sixth floor of xx Community, xx Road, xx City. Is a standardized and professional pure intelligence export company, providing one-stop management consulting and planning services for enterprises.
Second, the background and reason of the activity
In order to further improve the popularity and reputation of western restaurant, show its excellent image and style, attract potential customers, establish and expand the brand influence and market share of xx western restaurant, and promote xx western restaurant and "Willemar brand" better, faster and more directly, besides the usual publicity methods, we should also carry out comprehensive, accurate and in-depth publicity activities. After analyzing the prospective customers in the current market, in customer orientation, the main target is family customers aged 30-45. Children in this customer group are generally between 3- 15 years old. Therefore, we put the breakthrough on children, and attract the attention of the society and parents by recruiting children to participate in the competition, which will certainly achieve the goal of extensive participation and in-depth understanding. Secondly, the traditional concept of "respecting teachers and attaching importance to teaching" can attract people's attention on Teacher's Day. On the one hand, children's learning and achievements need to be tested, on the other hand, parents are eager to make their children grateful, respect their teachers, honor their parents and grow up healthily. This is one of our most important starting points and priorities.
Three. moving target
1, create a grand holiday atmosphere in the store through Teacher's Day activities;
2. Establish the brand image and popularity of xx Western Restaurant;
3. Attract consumers' attention to Willemay Western Restaurant and establish a good customer base through a series of promotional means, festive atmosphere and novel program performances;
4. The store is located in the center of awat and can be widely publicized to the people of the county; Harmonious relationship with the masses; Win more opportunities for the next development of the store and establish a good image foundation;
5. Through this activity, arouse the enthusiasm and creativity of employees of xx Western Restaurant; Accelerate the tacit understanding between employees in this department. And in my work practice, I found my own strengths and weaknesses. Doing a good job summary afterwards has added valuable experience for future commercial actual combat;
6. Promote the interaction between all employees of the company and catering and leisure projects, increase the cohesion and centripetal force of employees, enhance the overall cultural connotation of the enterprise, and highlight the strength of the enterprise.
Fourth, the theme of the event
"Thanks to the generosity of the teacher, Wilimai will grow up with you."
Verb (abbreviation of verb) I-word duration
20xx September 10am10: 30am (tentative)
Location of intransitive verbs
Xx county central square
VII. Object of activities
Junmin
Eight. Organizer and co-organizer of the event
Organizer: xx Western Restaurant Co-organizer: xx Co., Ltd.
Nine. Activity planning
(a) Activities and highlights
1. Carefully create the scene of Teacher's Day celebrations and render the celebration atmosphere. At the same time, the fashionable and active program performances have also formed a strong visual sense for consumers in the past, attracting more customers to participate in this celebration, during which promotional advertisements were implanted;
2. Strengthen the thoroughness of activities, improve communication efficiency and increase customers' desire for consumption;
3. Publicity information on the day of the celebration is publicized through single page, X box and image poster; And according to the school policy, do some slogan propaganda around.
4. Promotion activities of the day:
A. Anyone who spends all the money in 50 yuan in our store on that day can give xx special dishes or xx yuan vouchers (to be determined).
B, xx special dishes and 1 fruit bowl or xx yuan vouchers can be sent when 100 is full (to be determined).
C, if the consumption reaches 200 yuan (excluding drinks), you can give back the food (snacks) fed by xx "gift arc thin [13] and xx western restaurant membership card as a reward.
D, where the mantissa on the cash register is 8, you can get xx coupons with the amount of xx yuan (to be determined).
E, the package combination is more favorable (the kitchen makes the package menu).
F, teachers holding teacher qualification certificates or valid certificates (to be determined) can never enjoy a 50% discount.
(2) Environmental layout
1, right in front of the xx Western Restaurant, there will be a 1 large gold gas supply door (slogan: "Feel the kindness of the teacher and let William fly and grow with you") and two pairs of golden lion gas columns, showing extraordinary tolerance and grandeur;
2. A big red carpet is laid at the entrance of 2.xx Western Restaurant to give guests a sunrise celebration (the specific size shall be subject to on-site verification);
3. Set up a sign-in desk at the guest entrance; Prepare 40 guest corsages to participate in the activity ceremony; And arrange 4-6 female employees with good temperament and good image to wear corsage for the guests (whether to decorate or not is determined according to the number of invited guests);
4. At the event site, the VIP side hall of the western restaurant was set as a VIP lounge, and six excellent waitresses were arranged on both sides of the entrance of the club to increase the attention of consumers;
5. Set up an X-display booth at the entrance of xx Western Restaurant to display the promotional information and congratulatory slogans of the store that day;
6. Hang a banner at the gate of Baixx Western Restaurant;
7. A T-shaped stage will be built at the activity site (the central square of the county) to celebrate Teachers' Day (the installation size is subject to the on-site assessment), surrounded by gold cloth, and 20 cold fireworks will be placed in front of the stage to create a grand celebration atmosphere;
8. Place a vertical microphone in the center of the stage for the leaders to speak and the host to announce;
9. There are two sets of stereos on both sides of the stage, and choose the music for welcoming guests, leading the stage and starting;
10, with two cyclone rainbow machines on both sides, which will explode after the official launching ceremony of the celebration, pushing the activity atmosphere to a climax;
1 1 There are 20 guest armchairs on both sides of the T-shaped stage, which is convenient for guests to watch some wonderful performances such as fashion catwalks and band performances.
(3) Invite guests
1, the senior management of xx Western Restaurant and all employees of the enterprise were present;
2. Invite college leaders, outstanding teachers, representatives of enterprises and institutions, VIP customers and relevant people from all walks of life.
(4) Activities and publicity
1, surrounding communities, high-rise residential buildings, and the media directly put publicity into accurate consumer groups. Such as: elevator LED video, leaflets, etc.
2. Newspapers (advertisements) or newspaper clippings: they are large in space and relatively low in cost, and are attached with newspapers. Choose a local newspaper with a large circulation as an attached page advertisement, and the area is the county seat and its surrounding areas. And select subscribers, one week before the start of the activity.
3. Distribution of leaflets: Choose areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential quarters, high-end facades, writing rooms and government departments. Release requirements:
(1) Delivery time:13: 00 ――14: 30; 19: 30-20: 30, at this time, it is mostly the commuting time of office workers, mostly the commuting time of the government and administrative departments.
(2) Distribution crowd: people aged 20-50, who seem to have strong economic strength.
(3) Precautions: Smile publicity. If the other party doesn't receive the leaflet, you can't force it into the other party's hand. Pay attention to picking up the leaflets scattered nearby to avoid leaving a bad impression.
(v) Activity flow
On the morning of September 10 10, the celebration officially began. September 10, 12:45- 14:00, arrange to invite guests to lunch.
(VI) Specific division of labor
1. Chief planning team: responsible for all-round activity promotion and supervising the work cycle of each team; Scheduling, organization and emergency response of all kinds of personnel inside and outside the site (person in charge: xx)
2. Planning Group: responsible for encouraging this kind of publicity; Write the planning scheme, material design, budget expenditure, activity flow, venue layout, home docking and formulate the promotion table of celebration activity cycle (person in charge: xx).
3. Propaganda Group: responsible for the arrangement and writing of written materials of celebration activities, the arrangement of performers and program arrangement at the scene of celebration activities, and the mobilization of atmosphere; Cooperate with the organizer to speed up the implementation of the promotion plan; (Person in charge: xx)
4. Coordination team: responsible for information transmission among members of the Organizing Committee and administrative work during the preparation period; Cooperate with the supervision of the overall planning team; Assist the publicity group to implement the promotion plan; The arrangement of personnel positions at the event site, the coordination of the progress of the event site and the traffic order; During the activity, arrange personnel to go to crowded places around the site and issue DM sheets (person in charge: xx).
5. Reception group: responsible for contacting relevant industry leaders and guests; And arrange the reception work of the day's celebration; And in the early stage of the event, negotiate with the organizer manager about the banquet reception and wine ordering on that day; According to the invited guests, count the number of tea and other related gifts; Arrange lunch for exhibitors on the same day (person in charge: xx)
6. Finance office: statistics and arrangement of all expenses of this activity and the budget of related promotion activities (the finance department will arrange and coordinate and submit relevant materials to the general planning group, and then the coordination group will issue a notice);
7. Security team: responsible for public security, vehicle transportation, traffic maintenance, control, personnel safety and handling of various emergencies at the celebration site and during the event (mainly male employees, 3-4 people will be arranged at the site on the same day).
X. Activity effect prediction
The grand scene of the Teacher's Day celebration in xx Western Restaurant can effectively improve the visibility and reputation of xx Western Restaurant, display a good image and good manners, and attract potential customers. Establish and promote the brand advantage of Willemay Western Restaurant, establish commercial strength and culture, thereby enhancing the core competitiveness of xx Western Restaurant and paving the way for the organizers to vigorously operate.
Creative planning of catering teacher's day activities iv. Welcome students from all over the world and wish a better tomorrow.
1. Stay in the hotel and enjoy the freshman special. Shocking price: 99 yuan (including two breakfasts).
2. Enjoy the Freshman Experience Package (Qing Hon Hai Japanese Cuisine 99 yuan Package for Two) with a valid student ID card.
3. Undertaking thank-you banquets for teachers and students and class reunion.
Second, the drizzle in the morning moistens peaches and plums, and the fruit in autumn soothes the gardener.
1. With a valid certificate, the teacher enjoys a special room for Thanksgiving: 99 yuan (including two breakfasts) and presents a beautiful fruit bowl with "peaches and plums all over the world".
2. A special banquet for teachers will be held, and teachers will enjoy special discounts when they enter the store. September10-September 12 bought a thank-you card and a peach and plum fruit bowl.
(Smooth sailing banquet: be the first banquet: a banquet with a bright future; )
3. Teachers celebrate their birthdays on Teachers' Day. Teachers who hold birthday parties in hotels enjoy food discounts with their teacher ID cards (depending on the actual situation of the hotel) and give a moon cake.
Third, the Mid-Autumn Festival, the full moon is more round.
1. On the day of Mid-Autumn Festival (September 12), you can enjoy the discount of food money when ordering Chinese food, and enjoy the membership price in the room. After Chinese food, you can enjoy a mooncake platter, and you can enjoy the Mid-Autumn Festival mooncake (one for each person) when you check in.
2. Special Mid-Autumn Festival reunion dinner-"Family portrait of sea cucumber, health will accompany you"
Mid-Autumn Festival sea cucumber packages and gifts:
Cai Yun Moon Chasing Package: Enjoy exquisite moon cakes for free, and give each person a drink and a fruit plate.
Haisheng Mingyue Package: Enjoy exquisite moon cakes for free, and each person will be given a homemade draught beer and a fruit bowl.
Family Fun Package: Enjoy exquisite moon cakes for free, and each person will receive a homemade draught beer, a drink and a fruit bowl.
Perfect extraction package: free taste of exquisite moon cakes, a special dish, a cup of draught beer, a drink, and a fruit plate for each person;
Fourth, promotion planning
1. Place outdoor advertisements in front of the hotel, near the school gate and in the hotel lobby.
2. SMS advertising, focusing on old customers, mainly introduces the latest activities of the hotel.
3. Use flyers to advertise. Distributed in places with heavy traffic.
Creative Scheme of Catering Teacher's Day Activity 5 I. Activity Form
The restaurant invites its members and customers (especially teachers) to hold tea parties, social gatherings, symposiums and other activities to celebrate Teachers' Day.
Second, the theme of the event
1, activity theme:
Peach and plum blossom are all over the world, and kindness is as deep as the sea —— Teacher's Day theme friendship meeting (or tea party or symposium) in the hotel
2. The purpose of the activity:
1) Take Teacher's Day as an opportunity to grasp the theme of Teacher's Day, publicize the restaurant's operating income, and contact the customers' feelings of restaurant members;
2) Create a corporate image of respecting teachers and teaching, and promote the upgrading of members and customers.
Three. Key links of activities
1, the host recited the poem "Praise En Shi";
2. Teachers talk to customers, and restaurant employees offer flowers;
3. Restaurant staff presented gifts to teachers on behalf of students: inspirational sign language dance "Grateful Heart";
All teachers can enjoy a 10% discount in the dining room with their teacher's ID card.
Fourth, related props
1. All customers who come to the restaurant on September 10 will receive a small gift about "Thanksgiving Day";
2. Hanging Teacher's Day banners at the entrance and lobby of the restaurant:
"Teacher, you have worked hard!"
"Respecting teachers and attaching importance to education is a fine tradition of the Chinese nation and hotels!"
3. Each dining table is equipped with a beautiful Teacher's Day card.
Precautions in verb (abbreviation of verb) activities
1, the restaurant staff unified the service clothes.
2. In the process of the restaurant association, the employees in the freelance positions take their seats alternately, and the rest of them stand neatly on both sides of the venue, clapping actively and creating a field effect.
The store manager and the regional manager are in charge of this matter.
4. During the period of restaurant association, restaurant employees are not allowed to enter and leave the restaurant at will, and are not allowed to walk around the restaurant at will.
5. During the restaurant association, restaurant employees are not allowed to make phone calls or send and receive text messages in the venue.