To be clear, people never hate advertisements, only those with poor content. Therefore, in order to enhance the appeal, we need to start from this aspect.
First, tell a good story.
The simplest, most direct and most effective way to achieve the expected effect of soft text promotion is to tell a good story.
Imagine that anyone who reads what you write can't be as interested as reading a novel that everyone says is wonderful and exciting, because users already have a lot of scattered ideas in their minds, and most of them have nothing to do with your content.
In other words, there is nothing interesting about your content.
But when your content is no longer a boring set of words, but a story, then there will be a point of interest connected with users. And when this story is very brilliant, then the effect of soft text promotion will naturally rise.
So, how to tell a story well? On the premise of determining the promotion point, the first thing to do is to choose the type of story, whether to sell feelings or experience, to share or suffer. On this basis, according to the experience of real users (or other relevant personnel), a story is formed.
Finally, the story is processed and described in words and languages suitable for users' age characteristics to enhance readability.
Second, create a sense of rhythm of content
Are the same 20 words catchy and memorable in Li Bai's Thoughts on a Quiet Night, or are the beautiful rainbows hanging high in the sky like colorful bridges after the rain impressive?
Obviously, it is of course Li Bai's Thoughts on a Quiet Night.
This shows a problem, the promotion of infectious soft text has a sense of rhythm. Just like poetry, it is flat and even, and it is easy to spread because of its sense of rhythm. You will get twice the result with half the effort. Poetry is a good example, because there is something with rhythm and sense of rhythm.
How to create the rhythm of content? There are two common methods. The first is to use concise sentences, just like a five-character quatrain. Every word is refined and won't say useless words. Second, he is good at using juxtaposition in paragraphs, which can be sentence juxtaposition or paragraph juxtaposition.
Third, create a scene.
Eating, walking and sleeping, we live in countless scenes, large and small, every day, and these scenes may become the tipping point that triggers users' emotions. If we can establish this behavior-inducing scenario, we can guide users to buy products to a great extent and achieve the expected results.
Just like in the image of classical literature, when "Hongyan" appears, it will be associated with the scene where people wait for news from people who travel far in autumn, and when "high mountains and flowing water" appears, it will be associated with the scene where Boya meets Zhong Ziqi's bosom friend. Creating a scene is to choose a familiar picture of life and describe these pictures in simple and easy-to-understand words, so that users can feel immersive, thus stimulating users' emotions and generating their desire and action to buy.
Enhancing the appeal of soft text promotion is very helpful to achieve the ultimate goal and achieve the expected effect. Whether it is telling a good story, creating a sense of rhythm of content or creating a scene, it is a method that should be mastered and skillfully used.