I got my first pair of lined sneakers.
I'm beginning to think Giordano and Benirall are brand-name clothes. At that time, there were no Metersbonwe, Bang Wei, Bang Wei or Mason. I once bought a Giordano vest in 98 yuan with my pocket money I had saved for a long time.
In the same year, I published a short poem in a magazine.
-Excerpt from Jing M.Guo
Your life is so long.
In the 1990s, the three giants of Hong Kong University, Benirall, Giordano and Jeanswest, entered the mainland market. Until 2006, the Big Three of Hong Kong University were all-powerful famous brands.
That year, Huang Bo used "brand, Benny Road!" In the movie Crazy Stone. Five words conquered the audience.
Bennilu, a former "brand commodity"
Those popular brands.
Mason, Metersbonwe Bang Wei Bang Wei, Pure, Dadong, Daphne. ...
How long has it been since you came here?
Ha Mei went to Jiefang Road on purpose today.
Still very emotional.
Jiefang Road was once a well-deserved bustling place in Haimen.
How many Haimen people have witnessed their youth?
However, as the old city government moved away from Jiefang Road,
Great eastern's curtain call and the southward movement of business circle
Jiefang Road gradually quieted down.
No more noise of the past.
And once "popular" "brand goods"
Now you can buy cabbage prices.
Many of them are quietly closed.
Then follow Xiao ha.
Let's visit Jiefang Road again.
Looking for old "brand goods" ~
Mason
If nothing else, Samma's spokesmen are very famous.
I remember when I was a child, Nicholas Tse was the spokesman for Mason! His slogan has impressed me so far: what you wear is what you wear, dancing with wolves in casual clothes ... clothing, dancing with wolves?
Stop joking! Dancing with wolves is Aaron Kwok! Never mind, never mind! The point is that Nicholas Tse is the spokesman!
Not only that, the twins, Show Lo, Han Geng and a group of Korean Daewoo: Choi Siwon, Lee MinHo, Kim Soo Hyun, Lee Jong Suk and Kim Woo Bin all supported Mason. The spokesmen in recent years are Yang Yang and White.
Their family almost took care of the clothes of the post-90 s students throughout their student period. The hottest time is Chinese New Year, which is really a sea of people. When you see the shopping guide in the crowd, you can clearly see the pain on her face.
Now, there are fewer and fewer shops in Mason, and the business is getting colder and colder.
Ha Mei went in and took a look. In fact, the quality of clothes is ok, but some styles are out of date.
Although the price is affordable, there are two pieces of buy one get one free and 100 yuan hanging at the door, but there are only one or two customers in the huge store.
Yes, while looking for these materials, I also found something that shocked me! Barabara actually belongs to the Sama family!
Keep pure
I always remember that there is a pure one in Jiefang Road South, but I couldn't find it when I went to look for it today.
This brand must be familiar to everyone. After all, it is a girl's dream in middle school.
Very impressive. When I came to buy new clothes for the Spring Festival in middle school, my mother chose a pure striped coat for me. It was a long happy time.
Louis Koo and Cecilia Cheung should be idols of many people! Both of them endorsed purity at the same time, and they were really moved to death! (Anyone who has seen The Roar of Lions knows! )
Later, the Goddess of Innocence was invited to speak for her, along with G.E.M., Jolin Tsai and Han Geng. Prior to this, Cecilia Cheung, Kai Ko, Louis Koo, LEE JOON GI, Lu Yi, and Fast Girl all appeared in pure advertisements, and the first spokesperson of Pure was Fan Bingbing! (photo deleted)
Not black, this model picture is really the support of the goddess!
As for the status quo of purity ... Ha Mei really hasn't seen their store for a long time.
Metersbonwe
Unfortunately, Ha Mei can't find a store of Metersbonwe Bang Wei in Bang Wei!
I wonder if they are all closed.
In my eyes at that time, Smith Barney was almost equal to the enlightenment of fashion. It is a group of young children's yearning for new things and the desire for the prosperity of big cities.
In 2009, the place where Duanmu Lei took Chu to buy clothes in Meteor Shower was Smith Barney. At that time, Smith Barney was the representative of the trend, and it was also the leader of China clothing market. I can't allow you to see such a classic bridge! )
The American state, which once swept the country, firmly occupied our hearts with a magical advertising word "don't take the ordinary road"!
English logo on Tall, plus Jay Chou's endorsement (endorsement 1 1 year! ! ), we all thought Smith Barney was a great foreign brand ~
I still remember that once a classmate in the class put on the newly bought Smith Barney, and his eyes lit up and he was very impressed! I am so angry that I want to save money to buy one!
But times have changed, and now Metersbonwe, Bang Wei and Bang Wei are mired in losses. ...
Ailian
Ayilian was laughed by netizens as the first "village girl" brand in China.
No matter how reluctant women in their thirties and forties are to admit it, they were crazy about it when they were young. At that time, its positioning was very high-end At the beginning of 2000, Ayilian's coat was sold around 300 yuan, and the price of a sweater was as high as 100 yuan. Ha Mei didn't say irony. You know, 20 years ago, Aileen was an "unattainable" brand in the eyes of the student party.
If I remember correctly, after the broadcast of Meteor Garden, the value of Big S soared. At that time, Ailian did not hesitate to ask Big S to speak for her, and then the clothes sold even more, and the price only increased. Later, I found Xiao S, which was not very famous in the mainland at that time. The two sisters marketed it as a "pink storm", which opened the era of Ayilian making money quickly.
Haimen seems to have this brand before. Similarly, there is no trace of this store now.
It is understood that at present, its only stores in the country are mainly concentrated in Guangdong Province, the origin of the brand, and the southern region. After all, a thin camel is bigger than a horse. If you don't understand this statement deeply, you can have a strong * * * sound by looking at Ailian.
Big East
Some time ago, Daphne, the shoe king, announced her complete withdrawal! Awkward. Daphne is the memory of many people.
Speaking of Daphne, I have to mention Dadong. The front door of Jiefang Road is so small that Ha Mei almost missed it and couldn't find it.
When you enter the store, you can see a big promotional advertisement: 50 yuan/two pairs! Yes, you're right, it's a pair of 25 yuan!
We see that the style of shoes is not fashionable enough to attract customers, so we can only fight the price war, hoping that the low price can win some customers.
I think at the beginning, Dadong also invited the big S to endorse, and the big S was also popular at that time. Later, Dadong invited Angelababy as the spokesperson, and the light variety show "Run" gained hundreds of millions of traffic. The model of star effect+store, although the price is close to the people, has shaped the high-end brand image and made Dadong the favorite of many women.
But ... the store was quite deserted. When Ha Mei went, he didn't even see the clerk.
YEARCON
In my impression, Itacon is positioned at a higher end than Dadong, focusing on leather shoes.
From the first impression alone, unlike the "low-end" feeling given by Dadong's large-character promotion, Alcon's entire store is brighter and more comfortable, and actually has the illusion of a shopping mall counter.
Ha Mei took a look, and the style was quite satisfactory, not novel, and the price was around 100-200 yuan. There is only one teller in the store, and there are no customers.
When looking for relevant information, Ha Mei found that 200 1, Ircom promoted the sales model of franchise, and invited Fan Bingbing as the spokesperson, which was really unexpected ~
Jiefang road seems to be no longer the one I once remembered.
Once popular "brand goods"
Some have disappeared.
Even the whole country is closing stores on a large scale.
Some are still open.
Receive sporadic individuals every day.
Perhaps the most fundamental reason is that they are not fashionable now.
Listen to Pu Shu's NewBoy, our new clothes have become AJ and clover. ...
Since the 1970s, Adidas, Converse, Nike and Vans, which have been chased by young people all over the world, have been closely related to hip-hop, hip-hop, rock, basketball, skateboarding and other youth cultures, and have long been deeply rooted in the soil of youth culture.
However, if we think about the essence of human repeater and look at the cycle of fashion every ten, thirty or even fifty years, these old "brand goods" are not completely without opportunities.
Look at the warriors worn by parents' generation. Li Ning, who was caught in a business crisis before, has returned to the mainstream camp with a distinctive retro design in the past two years and has become the choice of many hipsters.
Therefore, I wish these "brand goods" that have seen the scenery will be better tomorrow.
finally
Say it in the comments section.
What "brand goods" did you buy in those years?
Will you still patronize now?