There are hundreds of thousands or even millions of books on the market every year. If you want to attract readers' attention immediately, book binding and cover design is very important. Book binding and cover design is very important. Just like a person's face, if it is beautiful, people will definitely look at it twice. If you want to design a beautiful book binding cover, it is very important to follow the process. Below, the editor of Yipinweike.com will introduce to you the book binding cover design process. .
First of all, deal with the relationship between the cover and the content: no matter what method is used to reflect the three-dimensional form of the book, it will always remain true to its original purpose. "Reflecting the connotation of the book" should always be the most important aspect of book design. The principle is that we cannot design for the sake of design or create new things for the sake of new things. As a cultural product, books are meant to be read after all. Therefore, the form of book binding must obey the content, which is like building a house. No matter how it looks, it must first have the functionality of the house.
Color design of cover design: Appropriate color expression and artistic processing can produce eye-catching effects in readers' vision. The use of color should consider the needs of the content, and use different color contrast effects to express different contents and ideas. The cover design seeks unity and coordination in contrast, and it is appropriate to arrange the secondary colors with each other so that the contrasting colors are unified in coordination. The color of the book title must have a certain weight when used on the cover. If the color is not pure enough, the cover design will not be able to produce a significant and eye-catching effect.
Conceptual design of book covers. Overall, the book cover design should be novel, relevant, and contagious. Generally speaking, we should start from the aspects of cover design imagination, cover design abandonment, cover design symbolism, cover design exploration and innovation, etc.
Picture design of cover design: The pictures on the cover have become an important part of the design elements because of their intuitive, clear, strong visual impact, and easy resonance with readers. The content of cover design pictures is rich and colorful, the most common ones are people, animals, plants, natural scenery, and all products of human activities. Pictures are an important part of book cover design. They often occupy a large area in the picture and become the visual center, so picture design is particularly important.
Text design for book covers: There are three types of fonts commonly used in book titles: calligraphy, art, and printing. The strokes of calligraphy pursue endless changes, have strong artistic appeal, distinct national characteristics and unique personality, and the handwriting is mostly written by celebrities, which has a celebrity effect and is widely loved. Books and periodicals such as "Qiu Shi" and "Baby Pictorial" all use calligraphy fonts as cover design title fonts; art fonts can be divided into regular art fonts and irregular art fonts. The former, as the mainstream of art style, emphasizes the regular appearance and uniform changes of dots and dashes. It is easy to read and design, but it is more rigid. Irregular art bodies are different in this respect.
Cover design emphasizes free deformation and pursues irregular changes in terms of dot and dash processing or font shape. It has the characteristics of rich changes, outstanding personality, sufficient design space, strong adaptability, and rich decoration. Compared with regular art fonts and calligraphy fonts, the cover design of irregular art fonts is both individual and adaptable, so many books and periodicals use this type of fonts, such as "Zhiyin", foreign "NEWYORK", etc.; the printed fonts follow the rules Characteristics of fine art fonts: early print fonts were dull and rigid. Today’s print fonts have made breakthroughs in this regard, absorbing the changing rules of irregular fine art fonts. The cover design greatly enriches the expressive power of print fonts, and it can be used with the help of computers. The printing processing method is both convenient and rich, which makes up for its lack of personality. Publications such as "Yilin" and "TIME" all use printed fonts as book title fonts. Except for the book title in the cover design, all other text is printed.
The book binding cover design process is like this. It is actually very simple. The difficulty is to make a good design. Most of the book binding cover designs currently on the market have this same situation. In book binding This situation should be taken into consideration when designing the cover, and it is best to avoid similarities.