The congratulatory message is 400 words short and full of affection.
12 13, Kweichow Moutai Distillery (Group) Xijiu Co., Ltd. wrote back to Langjiu Wang Junlin, saying: Langjiu Xijiu only has clothes and water, keeping watch between Sichuan and Guizhou!
The reply from Jiu said that our future development is good, our mission is inevitable, and good deeds are rewarded with good deeds.
In the congratulatory letter sent by Langjiu and the reply sent by Xijiu, we felt the sincerity of the two maotai-flavor liquor-head enterprises as good neighbors and partners in China, Sichuan and Guizhou, and felt the sound of * * * issued by the two pilots for future stability and long-term development.
Langjiu devoted to practice.
"On the Chishui River bordering Yunnan-Guizhou Plateau and Sichuan Basin, two kinds of maotai-flavor liquor were born in China, one of which is Lanhualang. Qinghualang is one of the two major Maotai-flavor liquors in China. Langjiu has proved itself with the practice of traditional brewing and the ultimate pursuit of quality.
Langjiu is a traditional Maotai-flavor liquor producer in China, and it is also one of the national standard makers of Maotai-flavor liquor. At present, Langjiu has hundreds of professional technicians, including national master brewers, national sommeliers, national liquor judges and Sichuan liquor judges. The strong technical team of liquor brewing fully guarantees the excellent quality of Langjiu.
"Born in Chishui River, raised in Tianbaofeng, raised in Tan Tao Library and hidden in Tianbaodong." Langjiu Manor is a unique expression of "health, growth, cultivation and concealment" of Langjiu. The manor has five ecological brewing areas: Golden Dam, Lianghekou, Wofo Mountain, Wujiagou and Beach. Now it has an annual production capacity of nearly 30,000 tons of high-quality Maotai-flavor wine and a storage capacity of 6.5438+0.3 million tons. After the five ecological brewing areas are fully completed and put into operation, the annual production capacity and storage capacity of high-quality Maotai-flavor wine will reach 50,000 tons and 300,000 tons.
In May this year, Langjiu Manor opened, Chen signed a contract to explore the secrets, established Langjiu Quality Research Institute, and the national media entered Langjiu Manor. . . China's good voice. . . Aerial view of Langjiu Manor. . . Wujiagou Brewing Area opened. . . A variety of exquisite quality commemorative wines were introduced. . . Langjiu expression in Tik Tok dialect. . . Langjiu poetry anthology. . . The activities are endless and colorful, which set off an upsurge of attracting "Langfen" to love Langjiu.
Qinghualang 1500-odd business dealer conference, China Young Entrepreneur Club strategy seminar, Zhenghe Island entrepreneurs, Wharton Business School, China Shipping Group, Chen Lailai, writers group as representatives, Alailai, Shenxia Luohe Ganzhou Ji 'an core customer Langjiu tour exhibition. ...
The new brand strategy of Langjiu has been fully presented. Under the guidance of the brand-driven development strategy, the five strategic products of Qinghualang, safflower lang, Langpai Tequ, Shunpinlang and Xiaolangjiu have different target markets, and the market layout and deep-rooted operation in the new period are accelerating.
China, one of the two Maotai-flavor liquors, deserves it!
In the next 5- 10 years, Langjiu will occupy an important position in the liquor industry, which has its own characteristics with Maotai on the other side of Chishui River. * * * jointly expand the market of high-end Maotai-flavor liquor, and make Langjiu Manor a holy place for liquor lovers and a world-class manor. In the future, it will show the world more dazzling Langjiu!
Ready-made drinking habits
Gudong realized the dream of10 billion ahead of schedule and did the work in "four aspects": first, Gudong has always insisted on quality, carved it into his bones and melted it into his blood, creating a product quality highly recognized by consumers; The second is to strengthen the brand, increase investment in brand promotion, dig deep into the connotation of "military culture" and let culture empower the brand influence; The third is to make big single products, adjust the structure to promote transformation and upgrading, and implement the strategy of big single products; The fourth is to cultivate consumer groups, enhance the reputation, recognition and consumption stickiness of liquor practice, and add more energy to the development of liquor practice.
Standing at a new starting point, Zhong Fangda set sail to learn wine:
First, continue to build the "three-product project", vigorously develop production capacity and improve quality; Focus on adjusting the structure and making excellent products; Continue to increase publicity and strengthen the brand.
Second, steadily promote the "three focuses", focus on high-end products, and concentrate resources to build a wine cellar for 1988 and Jun wine tasting; Focus on resources to shape brands and cultivate consumers; Channels should focus on big business and excellent business.
Third, adhere to the principle of "opening up traffic and saving resources", constantly develop consumers, expand consumer groups and stimulate market vitality. At the same time, control the total amount and ensure the quality.
Fourth, strengthen marketing team and improve service quality. All marketing personnel should adhere to the marketing concept of "heartless, service first", take consumers as the center, take cultivating consumers and developing the market as the top priority, enhance service awareness and enhance service ability.
The fifth is to adhere to high-quality development and go all out to create a new bureau. It is necessary to do a good job in writing articles, planning, making a good start, adhering to high-quality development, showing new responsibilities, embodying new actions and realizing new leaps in the new development pattern.
We look forward to writing an amazing high-quality development chapter together in the future!
Text /JIU ge