Imagism emphasizes the return to more classical styles, such as the intuition of expression and the indirectness of language, and advocates trying non-traditional poetry formats. They think that an object is an object, which reveals the development of contemporary avant-garde art, especially the later cubism. This literary movement was initiated by Pound. He and a friend think that all poems in the19th century have the following shortcomings: vocabulary accumulation, outdated language, repetition and complex format, especially traditional chapters and steps. Imagism advocates directly reflecting things, and the rhyme should be based on the sense of music. Pound and his followers believe that images should produce emotions, rather than the author telling readers how they should feel.