It was only six days before the new car was released. Changan marketing team quickly started the plan? B on March 5th, UNI-T arrived in Chongqing and Turin as scheduled in the form of "live cloud broadcast".
This day happened to be a shock. "Everything is out of shock, but it is the image of germinal growth"-the first car of Changan UNI new sequence broke out of its shell.
Although the new car is very attractive, UNI-T has been highly praised by the media. Some people call it "China design, standing on the world stage", while others describe it as "the light of China people".
A thinker's car that breaks a century-old stereotype
As the product of industrial design, automobile is not only the product of art, but also the work of technology. Classic designs often transcend time and space and meet us with interesting souls. For example, we still appreciate Dior's design in Seymour, and we still won't forget BMW X6, the founder of coupe SUV.
However, automobile design needs to inject the temperament of the times and need advanced and future design concepts. The emergence of UNI-T, like a light, penetrated the framework of automobile design for a century and explored its own design system outside the classics.
Grille is the face of the car and the first place for designers. In the past 134, automobile designers focused on polishing the outline and content of the grille, but designers in Chang 'an borrowed from the parametric design of buildings like the bird's nest and waist, and designed UNI-T through complex continuous surfaces. "Borderless" grille, more boldly, the light groups are no longer stuck outside the grille step by step, but cleverly distributed inside and outside the grille. The rhombic light group located in the grille uses 150 LED light sources, which is probably what "electricity under rocks" says.
"The design of the borderless grille needs technical support. It must increase the air intake to match the engine with a torque of 300 Nm, and at the same time, it must accurately measure the thermal management of the engine compartment, "said Zheng Chen, global design director of Changan.
Viewed from the side, UNI-T has both the strong sense of SUV and the sporty sense of coupe. Cleverly, the designer did not use traditional lines to strengthen it, but adopted a more advanced technique to form a curved surface by adjusting the proportion and volume of the car body and using light and shadow. Therefore, UNI-T is different from Toyota in the design technique of complex and sharp lines, and it also integrates the oriental aesthetic concept of whitewashing nature.
The tail is a big test for designers. It is difficult to deal with the four corners connecting the car facade. If it passes, it will appear that the rear of the car is abrupt and lose the sense of harmony. If there are few, it will appear that the rear of the car is monotonous. UNI-T's tail design has its own impact and speed sense. The impact comes from the designer's handling of the four corners and the layered layout of the tail, while the sense of speed comes from the detailed design of the V-swept wing spoiler, sharp taillights and trapezoidal double tail row. From the top, the unique V-mark element is both age-reducing and innovative.
The concept of intelligent cockpit is flying all over the sky, but what I want to express is that wisdom is not the proliferation and disorderly stacking of technology, it is always inseparable from people, and safety is still the first element of cockpit design. UNI-T's designers divided the front cabin into four areas: driving safety area, safety red line area, main and auxiliary driving area and blind operation area, which matched the scientific pattern inclined to the driver's seat (8. 1), integrated dual 10.25 inch high-definition touch screen, integrated simple central operation area and a large number of soft covers.
An interesting soul is interesting. UNI-T uses many interesting details. The hidden door handle, organ accelerator pedal and gear lever are all ideas from the J-20 fighter. These ceremonial designs convey Chang 'an's respect for users. As Confucius said, ceremony is based on respect, and all ceremonies are meaningful.
As we all know, design has always been the death door of all China brands. Many times, we can only imitate and follow Europe. We are amazed by the precious wealth and artistic heritage left by the Renaissance. But this time, UNI-T not only absorbed the essence of European design, but also incorporated oriental aesthetics and humanistic thought. Very westernized, but also very China.
Take stock of the treasures of future technology production cars.
Newton said in Gravity that no matter how far apart two objects are, there is gravity between them. Changan named the Chinese name of UNI sequence gravity. This new car unit pays more attention to the mutual attraction of form and quality.
UNI-T is a coupe SUV, and its positioning determines that it must have an unyielding heart, keep the character of the steel gun and push back the gift, which comes from 1.5T engine and 7? DCT (transmission efficiency as high as 94.3%) powertrain naturally does not live up to its mission.
You must be familiar with the latest blue whale NE engine platform in Chang 'an. The 1.4T engine launched last year has rushed into the first echelon of engines in the world, confronting BMW and Honda, while the maximum power of the latest 1.5T engine has reached 132? KW( 180 HP), the maximum torque also reached 300Nm. Two days ago, the author just tested the BMW 325i, equipped with a 2.0T high-power engine, with a maximum horsepower 184 horsepower and a maximum torque of 300Nm. In contrast, we should be proud of China brand, which is the unique ability of China brand to compete with the world's super giants.
In the field of intelligence, Chang 'an has always been a leader, not only with a large number of technical reserves, but also the first person in mass production. UNI-T, as the first model of the brand-new camp, is equipped with L3-class automatic driving, which has stepped into the realm of wisdom from intelligence and infiltrated more emotional experiences. For example, the "Wu Tong" vehicle-machine coupling system jointly developed by Chang 'an and Tencent can wake up the screen with eyes, and consciously reduce the music volume when you make a phone call or answer the phone, such as judging whether the driver is tired by blinking, actively reminding, and also realizing voice photography. ...
It can be said that in 5G? With the support of UNI-T, cars have entered the high-end era of smart phones.
Tan Benhong, executive vice president of Changan Automobile, called this new car armed with technology to the teeth "the production car of future technology" because UNI-T has many technologies that can really change traditional driving and traditional cars. But what is more valuable is that it still serves all ordinary people who want to "have an extraordinary experience".
The author has always insisted that only the China brand with the most preferential treatment and the China brand with a sense of mission can achieve real consumption equality.
Finally?
SUV is the birthplace of China brand and the training ground of China brand, but the bonus it brings has disappeared and replaced by a new battlefield of consumption upgrading. In 20 19, China auto market entered a rational downturn, and the sudden epidemic made the auto market worse. The 40% year-on-year decline in the first two months sounded the alarm and the start stopped. In the long run, the auto market is not optimistic. After the epidemic, China's economy needs to continue to recover. Small and medium-sized enterprises and private owners who "spend the winter" will naturally tighten their money bags, and car consumption will never rebound strongly in a V-shape.
As a result, consumers will become more critical in extraordinary times, whether for products or brands, "Matthew effect", The law of the jungle is getting worse. China brand and joint venture brand will surely become the last position, and it is not an exaggeration to say that independent brands will disappear by half.
This battle needs a breakthrough of China brand in the concept of making cars, and a breakthrough in form and quality, which requires an independent thinker, not a timid follower. In the post-90s world, the premise of talking about national consumption and emotional economy is that you must have great skills and eye-catching products.
Changan not only saw the trend clearly, but also created it. It was laid out two years in advance and UNI-T was launched in time. This car understands the consumption logic of "out of nothing" after 90. Just during the press conference, a small partner in this state in the 1990s booked UNI-T across the screen. It can be seen that although the competition is cruel, hard-core products are still the golden rule of the automobile market.
Of course, the emergence of Changan UNI new product orders has a deeper meaning. It is the transcendence of China brand in the concept and values of car-making, and it is also a new starting point of the war between independence and joint venture. In a way, UNI epitomizes the rise of China manufacturing.
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.