Our country is a country with many traditional festivals. These festivals with a long history carry the cultural heritage of the Chinese nation and are precious treasures for the descendants of Yan and Huang. However, in recent years, people sometimes feel that the atmosphere of traditional festivals has become increasingly diluted, replaced by many Western festivals from abroad, which has aroused people's attention and reflection. Then let’s learn about the reasons why Western festivals are popular in China.
You may like》》When is the Russian Poetry Festival?
1. Media and commercial hype The media pays too much attention to Western festivals. Every major Western festival, such as Christmas, Valentine's Day, April Fool's Day, etc., many newspapers and magazines often publish a large number of reports about Western festivals, from their background knowledge to their special celebration methods, from overseas celebration scenes to domestic excitement. The popularity has undoubtedly played a role in promoting publicity.
What’s more, a certain newspaper once published a shocking piece of news on April Fool’s Day, which aroused public discussion and speculation, and then announced it as an April Fool’s Day joke in the evening. This is even more serious. Increasing public attention to April Fools' Day at the expense of newspaper seriousness.
In addition, behind the increasing popularity of Western festivals is huge commercial profits. Young people pursue fashion, are keen on foreign festivals, and just have fun. Merchants have discovered and taken advantage of this huge consumer group and tried their best to promote packaging.
2. Advantages of Western Festivals my country’s traditional festivals have a single form of operation, mainly focusing on visiting relatives and having dinner together. Dumplings are eaten during the Spring Festival, Yuanxiao is eaten on the 15th day of the month, rice dumplings are eaten on the Dragon Boat Festival, and moon cakes are eaten on the Mid-Autumn Festival, while visiting relatives The cost is high, and for many young people, celebrating the festival is a burden and lacks romance.
After Western festivals entered China, their religious overtones faded and they became a beautiful day for friends to get together. Most of them were carnival-like, relatively relaxed and romantic, and focused on sentiment, making them suitable for young people seeking novelty. The psychology of change is easily liked and accepted by young people.
3. The development of globalization and the blending of different cultures. As a cultural carrier, in modern society, its meaning and connotation do not entirely depend on its historical traditions and cultural heritage, but depends on the way contemporary people understand and use it. As the meaning-making theory of British scholar Stuart Tinl believes, the public recreates the meaning of the festival and gives it new uses and understandings. Perhaps this is more important than the historical tradition of the meaning of the festival itself. .
You may also like; Detailed explanation: What are the traditional festivals in China? Internet Culture Talk: The driving force behind the popularity of digital festivals. The past that has disappeared: How old Nanjing celebrates the Lantern Festival. Rich ethnic customs: What are the food during the Eid al-Adha?
Learn more about horoscope encyclopedia, horoscope marriage, and horoscope career , marriage fortune, wealth fortune sign, emotional horoscope, seeing your partner, horoscope calculation, name speed matching, life fortune, reunion opportunities, you can click on the bottom for online consultation (for entertainment only): /xz/